Deborah Symond O’Neil shares her journey building a modern fashion business.

Dearest you.

In this special Self Care Sundays mini-series produced by Studio Offline and in partnership with Estée Lauder, I sit down with the brand’s ambassadors and friends to have an honest conversation about life on the other side of the filter, self care, sleep and skincare.    Next up is Deborah Symond O’Neil. She’s the founder of pioneering fashion retailer, Mode Sportif, and one of the best dressed women in Sydney. Deb works fast and hard. In this honest conversation, we learn that what we see on Instagram is actually very close to her reality, but that she also dedicates a great deal of her time and energy to her growing business, her team and her husband Ned. 

Given her workload and the speed at which she operates, I was curious to know how Deb carves out time for herself and what routine looks like for a busy founder and mum-to-be. And as an ambassador for Estée Lauder, what role does a cult product like Advanced Night Repair play when it comes to maximising her evening skincare routine? 

If you’re interested in learning about the realities of running and scaling a fashion retail business, the art behind a successful buy, the skincare advice handed down from her mum and why she doesn’t identify with the label heiress, we hope you adore this episode. 

Thank you for being here.

Alison xo   —   It would be an honour to help you on your way.

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I acknowledge the Traditional Custodians of the land on which I live and create today, the Gadigal People of the Eora Nation. I pay my respects to their Elders past and present and I extend that respect to any First Nations, Torres Strait Islander and Māori peoples listening. Hosted on Acast. See acast.com/privacy for more information.