This is episode 827.

Read the complete transcription on the Sales Game Changers Podcast website.

This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast.

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On today's show, we interviewed Rishi Bhaskar, Worldwide Public Sector Partnership Lead at Amazon Web Services.

Find Lorenzo on LinkedIn.

LORENZO'S TIP: "When buyers make decisions, what matters most is not advantages versus disadvantages, but their perception of risk. Reducing uncertainty is what leads to the sale."