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Decoy or Anchor?
Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.
Links
"Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com
"The Perils of 'Good/Better/Best' Pricing" 2Bobs episode
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By David C. Baker and Blair Enns
4.9
256256 ratings
Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.
Links
"Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com
"The Perils of 'Good/Better/Best' Pricing" 2Bobs episode
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