Sign up to save your podcasts
Or
Share Decoy or Anchor?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Decoy or Anchor?
Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.
Links
"Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com
"The Perils of 'Good/Better/Best' Pricing" 2Bobs episode
View all episodes
By David C. Baker and Blair Enns
4.9
256256 ratings
Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.
Links
"Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com
"The Perils of 'Good/Better/Best' Pricing" 2Bobs episode
More shows like 2Bobs—with David C. Baker and Blair Enns
View all
The Tim Ferriss Show
16,178 Listeners
The James Altucher Show
2,493 Listeners
The Knowledge Project
2,689 Listeners
The StoryBrand Podcast
1,937 Listeners
How I Built This with Guy Raz
30,221 Listeners
Founders
2,212 Listeners
The Strength Running Podcast
1,343 Listeners
Azeem Azhar's Exponential View
615 Listeners
The Game with Alex Hormozi
4,464 Listeners
The Futur with Chris Do
857 Listeners
Nudge
174 Listeners
My First Million
2,655 Listeners
A Bit of Optimism
2,236 Listeners
Marketing Against The Grain
359 Listeners
Tetragrammaton with Rick Rubin
1,093 Listeners