Defining Hospitality

Today’s episode pivots into restaurant investing. Joining Dan is two experts of hospitality financing and investments, Nate Edgerly and Tom Donaldson, the CEO and Chairman of Enzo Group Inc. The discussion goes into the motivations behind investing in hospitality, the critical role of strong management teams, and the unique challenges and opportunities in scaling restaurant businesses. They explore the financial metrics used to evaluate investments, the impact of macroeconomic factors on the industry, and the potential for growth in fast-casual dining. This conversation provides valuable insights for investors, restaurateurs, and industry professionals looking to understand the complexities of hospitality investments.

Takeaways: 

• When considering an investment or running a restaurant, focus on delivering a strong perceived value to customers. Make sure the food quality, service, and overall experience justify the price they pay.
• Before expanding, ensure you have replicable systems and processes in place. Detailed documentation and standard operating procedures can help new locations maintain consistency and operational efficiency.
• Keep an eye on essential financial metrics. Aim for high unit volumes and substantial store-level EBITDA margins, while managing build-out costs effectively.
• Recognize the critical role of a general manager in each unit. Investing in their development can create a significant positive impact on operational performance. Make the GM role a career-worthy position.
• Weigh the risks and benefits of lease commitments. Striking the right balance between prime locations and manageable lease liability can be crucial for long-term sustainability.
• Stay informed about macroeconomic trends and consumer behavior, as these can significantly impact the restaurant industry. Adjust strategies accordingly to maintain a competitive edge.

Quote of the Show:

“What I love most about hospitality is the human connection.” - Nate Edgerly

Links:

• LinkedIn: https://www.linkedin.com/in/tom-donaldson-8468a54/ 
• LinkedIn: https://www.linkedin.com/in/nathan-edgerly-00084b3/ 
• Website: https://www.enzogroupinc.com/

Shout Outs:

• 15:53 - Outback Steakhouse https://www.outback.com/ 
• 17:10 - Taco Bamba https://www.tacobamba.com/ 
• 29:25 - Bojangles https://www.bojangles.com/ 
• 43:24 - Setting the Table https://www.amazon.com/Setting-Table-Transforming-Hospitality-Business/dp/0060742763 
• 46:03 - Carbone https://carboneofficial.com/ 
• 47:01 - Sweetgreen https://www.sweetgreen.com/ 
• 47:35 - Chopt Creative Salad https://www.choptsalad.com/ 
• 48:11 - Chipotle https://www.chipotle.com/ 
• 48:13 - Panera https://www.panerabread.com/en-us/home.html 
• 50:15 - Investors Business Daily https://www.investors.com/ 
• 50:17 - Wall Street Journal https://www.wsj.com/ 
• 50:32 - Tiffany’s https://www.tiffany.com/ 
• 50:49 - Kohl’s https://www.kohls.com/ 
• 50:52 - Walmart https://www.walmart.com/ 
• 51:01 - Apple https://www.apple.com/ 
• 51:50 - Pret a Manger https://www.pret.com/en-US 
• 55:07 - AOL https://www.aol.com/ 
• 57:29 - Chick-fil-A https://www.chick-fil-a.com/ 
• 58:09 - Subway https://www.subway.com/en-us/ 
• 58:10 - Dunkin Donuts https://www.dunkindonuts.com/en 
• 59:03 - McDonald’s https://www.mcdonalds.com/us/en-us.html 
• 59:04 - Wendy’s https://www.wendys.com/ 

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ 

Ways to Tune In: 

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

What role does media play in hospitality? This episode welcomes media expert and Owner of Cali BBQ, Shawn Walchef. Shawn discusses his journey from creating award-winning barbecue restaurants in San Diego to building a successful media platform. He shares insights on the importance of hospitality, storytelling, and the role of time in perfecting one's craft. Shawn also offers practical advice on leveraging digital media to build and grow a business, emphasizing the need to create consistent content and the power of being a curious and compassionate host. This episode is a must-watch for those looking to embrace their media presence.

Takeaways: 

• Every business should think of itself as a media company. Start by creating long-form content, such as a podcast or YouTube channel, to share your story and connect with your audience.
• If you’re starting a podcast, commit to a regular schedule. For example, publishing every week without fail can build discipline and ensure you develop a reliable content stream.
• Leverage multiple social media platforms like LinkedIn, TikTok, Instagram, and YouTube to share your content. Different platforms allow you to reach different segments of your audience.
• Curiosity is a driving force in hospitality. Engage with people by asking questions and showing genuine interest in their stories. This approach can deepen relationships and loyalty.
• Adopt a mindset of rapid experimentation. Try new technologies and media quickly. If you fail, you’ll learn faster and can adjust your strategies accordingly.
• Find your "anchor tenant" or main partner that can lend credibility to your initiatives and help you attract more opportunities and partnerships.
• Listen to your audience and adjust your content strategy based on their feedback. This responsiveness can foster loyalty and better meet the needs of your listeners or viewers.

Quote of the Show:

“ The better that we get at our craft, the deeper the connections we make, both at our restaurants in real life, in our community, and online.” - Shawn Walchef

Links:

• LinkedIn: https://www.linkedin.com/in/shawnpwalchef/ 
• Website: https://betheshow.media/ 
• Instagram: https://www.instagram.com/shawnpwalchef/ 

Shout Outs:

• 0:41 - Toast https://pos.toasttab.com/ 
• 0:42 - Entrepreneur Media https://www.entrepreneur.com/ 
• 3:20 - Canterbury Tales https://en.wikipedia.org/wiki/The_Canterbury_Tales 
• 7:21 - Rado https://www.linkedin.com/in/radoivanov/ 
• 7:23 - Marriott https://www.marriott.com/default.mi 
• 9:39 - The Harvest https://www.amazon.com/Harvest-Bulgarian-Wealthy-Jolla-California/dp/1593302312 
• 21:06 - YPO https://www.ypo.org/ 
• 22:49 - Entrepreneurs’ Organization https://eonetwork.org/ 
• 28:15 - Pennsylvania State University https://www.psu.edu/ 
• 32:59 - Malcolm Gladwell https://en.wikipedia.org/wiki/Malcolm_Gladwell 
• 33:17 - The Beatles https://en.wikipedia.org/wiki/The_Beatles 
• 34:31 - Bo Burlingham https://boburlingham.com/about-bo/ 
• 34:34 - Small Giants https://www.amazon.com/s?k=small+giants+book&adgrpid=1333708168067507&hvadid=83356831320179&hvbmt=be&hvdev=c&hvlocphy=104764&hvnetw=o&hvqmt=e&hvtargid=kwd-83357101759371%3Aloc-190&hydadcr=24658_10677455&mcid=7a177b91d24a3c459e23975de93a8c7c&msclkid=0715b194226a1581950ed985139a43a1&tag=mh0b-20&ref=pd_sl_71wu97gg72_e 
• 34:46 - Annie DiFranco https://en.wikipedia.org/wiki/Ani_DiFranco 
• 46:30 - Digital Hospitality https://www.digitalhospitality.com/ 
• 47:41 - Family Style https://www.youtube.com/playlist?list=PL9aOArcA5Ia6KBNpggZJqQmrtw_lNkGqe 
• 47:54 - Greg Majeski / Room for Seconds https://www.youtube.com/playlist?list=PLnoDJBRl8k--uSzQfVFpLeiJmqjzQIfFq 
• 48:53 - Field of Dreams https://en.wikipedia.org/wiki/Field_of_Dreams 
• 50:01 - Kevin Costner https://en.wikipedia.org/wiki/Kevin_Costner 

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ 

Ways to Tune In: 

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

Sometimes you find yourself born into a business. That’s exactly what landed Xavier Lividini, Managing Partner at Hospitality Advance International, in the hospitality industry as he comes from a family of hoteliers! Xavier shares insights from his extensive career in operations, marketing strategy, and hospitality management and development. The episode covers stories from his time at iconic hotels like the Waldorf Astoria and the InterContinental and highlights valuable lessons from his family’s multigenerational involvement in the hotel industry. He also shares his entrepreneurial journey of founding Hospitality Advance International and his rewarding work in the boutique hotel space. The episode provides a refreshing look into some interesting hospitality stories that you won’t want to miss.

Takeaways:

• Focus on creating memorable experiences for guests in all aspects of hospitality, from the welcome at the front desk to the services provided in restaurants and rooms.
• Gain experience in varied departments such as front desk operations, food and beverage, and sales. Broad knowledge across departments can lead to more significant leadership opportunities.
• Shift from a traditional management style to a coaching approach. Focus on developing your team by providing constructive feedback and supporting their growth.
• Stay open to learning from peers, mentors, and even those you supervise. Recognize the value of diverse experiences and backgrounds in the industry.
• Be prepared to take on responsibilities outside your comfort zone. These challenges can provide significant learning experiences and opportunities for advancement.
• Engage in professional organizations and groups to stay updated with industry trends and connect with other professionals globally.

Quote of the Show:

“It’s really about working with people, working with a team, and coaching these people.” - Xavier Lividini

Links:

• LinkedIn: https://www.linkedin.com/in/xavier-lividini-5402035/ 
• Website: https://www.hospitalityadvance.com/ 

Shout Outs:

• 4:32 - Waldorf Astoria https://www.hilton.com/en/brands/waldorf-astoria/ 
• 5:03 - Frank Sinatra https://en.wikipedia.org/wiki/Frank_Sinatra 
• 11:15 - Westin Hotels https://westin.marriott.com/ 
• 11:16 - Intercontinental Hotel https://www.ihg.com/intercontinental/hotels/us/en/reservation 
• 12:28 - Houstonian https://www.houstonian.com/ 
• 15:44 - Flamingo Hilton https://www.hilton.com/en/hotels/lasflgv-hilton-grand-vacations-club-flamingo-las-vegas/ 
• 18:22 - Penn State University https://www.psu.edu/ 
• 21:46 - Madison Square Garden https://www.msg.com/madison-square-garden 
• 25:57 - Century Plaza https://www.fairmontcenturyplaza.com/ 
• 31:09 - Lime Tree Bay Resort https://www.limetreebayresort.com/ 
• 36:58 - The Mutiny https://www.providentresorts.com/the-mutiny-hotel-coconut-grove-miami 
• 40:45 - Hilton https://hilton.com/ 
• 41:54 - Meadowlands Hilton https://www.hilton.com/en/hotels/ewrhhhf-hilton-hasbrouck-heights-meadowlands/ 
• 42:38 - New Yorker https://www.newyorkerhotel.com/ 
• 43:24 - Luther Rackley https://en.wikipedia.org/wiki/Luther_Rackley 

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ 

Ways to Tune In: 

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

“ Our hospitality starts with education, but it's also having a welcoming point of view.”

Scott Young, Founder of SSWING, an innovative indoor golf training facility in New York City, and an expert golfer joins the podcast today to hash out the meaning of hospitality and dive into his business. They discuss the broader meaning of hospitality in various environments, focusing on creating a welcoming yet challenging space to help people improve. The conversation dives into Scott’s analytical approach to golf using math and biomechanics, balancing customer comfort with pushing them to new limits. Scott shares insights from his touring days and stories about the honesty and pressure in golf. The episode highlights the importance of process-oriented improvement and maintaining a clear mental focus.

Takeaways: 

• Whether it’s golf or any other aspect of life, embrace a mindset of continuous improvement and commit to bettering yourself.
• Aim to have a consistent and clear process for achieving your goals. In golf, this means focusing on your pre-shot routine and execution rather than being overly concerned with the outcome.
• Utilize technology such as biomechanics assessments, high-speed cameras, and other tools to get precise feedback and improve your performance.
• Develop mental resilience by practicing staying focused and present in high-pressure situations. This can be beneficial in sports and various other stressful scenarios in life.
• If appropriate for your business, consider a membership model to build a committed community and create a steady revenue stream.
• After any performance or practice, reflect honestly on your process and identify areas where you either succeeded or could improve.
• Use personal stories and experiences, whether from a professional athlete or your own life, to gain insights and inspire your growth journey.

Quote of the Show:

“  My essence of SSWING is that every single person who walks through our door leaves a better golfer or a better mover.” - Scott Young

Links:

• LinkedIn: https://www.linkedin.com/in/scott-young-28b5569/ 
• Website: https://www.sswing.com/ 
• Podcast: https://podcasts.apple.com/us/podcast/pivot-the-path/id1713829364 

Shout Outs:

• 3:28 - Rosemary Young https://www.linkedin.com/in/rosemary-k-young-92b4821/ 
• 4:54 - Shinnecock Hills Golf Club https://www.shinnecockhillsgolfclub.org/ 
• 4:55 - Augusta National https://www.masters.com/index.html/ 
• 12:04 - New York University https://www.nyu.edu/ 
• 14:17 - David Kennedy https://www.linkedin.com/in/david-kennedy-03821b3/ 
• 16:46 - British Airways https://www.britishairways.com/travel/classic-home/public/en_us/ 
• 16:56 - JFK Airport https://www.jfkairport.com/ 
• 22:15 - PGA https://www.pgatour.com/ 
• 23:46 - Callaway https://www.callawaygolf.com/ 
• 34:43 - Australian Open https://ausopen.com/ 
• 38:09 - Rory McIlroy https://en.wikipedia.org/wiki/Rory_McIlroy 
• 38:36 - Tiger Woods https://en.wikipedia.org/wiki/Tiger_Woods 
• 39:30 - Jack Nicklaus https://en.wikipedia.org/wiki/Jack_Nicklaus 
• 42:53 - Max Verstappen https://en.wikipedia.org/wiki/Max_Verstappen 
• 42:54: Roger Federer https://en.wikipedia.org/wiki/Roger_Federer 
• 47:42 - US Open https://www.usopen.com/ 

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ 

Ways to Tune In: 

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

What does it take to be the number one small hostile in North America? Today we welcome Nathan St. Cyr, Co-Founder of Malama Capital and Owner of Howzit Hostels, to tell us just that. Dan and Nathan dive into Nathan's journey within the hospitality industry, including his foundational experiences in sales, his profound motivation rooted in personal history, and the creation of successful hospitality ventures in Maui. They talk about the six human emotional needs, their own podcast experiences, and the evolution of their business practices. This engaging conversation highlights the unique aspects of building a culture-focused hospitality brand.

Takeaways: 

• Focus on how your role or business can contribute to the well-being and happiness of others, which will enhance customer satisfaction and loyalty.
• Ensure your service or hospitality offering addresses the six human emotional needs: variety, security/certainty, connection, significance, contribution, and growth.
• Leadership and mindset are crucial. Develop a leadership style that emphasizes positivity, contribution, and personal development. Shift focus towards mindset training to ensure your team operates at its best.
• Implement frameworks such as EOS to streamline operations, improve efficiency, and ensure your team is aligned with the company’s goals.
• Invest in effective marketing strategies to tell your story. Use platforms like podcasts and social media to reach a wider audience and create a personal connection with potential customers and investors.
• Celebrate and acknowledge significant milestones, both within the team and with guests. This creates a sense of community and shared success.

Quote of the Show:

“ We really focused on anybody that worked for us to not just want to want a job. We wanted people that wanted to be a part of something special and build something unbelievable.” - Nathan St. Cyr

Links:

• LinkedIn: https://www.linkedin.com/in/nathan-st-cyr-467069241/ 
• Website: https://www.malama-capital.com/ 
• Hotel Investor Playbook Podcast: https://www.hotelinvestorplaybook.com/ 

Shout Outs:

• 7:54 - Tony Robbins https://www.tonyrobbins.com/ 
• 8:02 - Unleash the Power Within https://www.tonyrobbins.com/events/unleash-the-power-within 
• 21:08 - Red Week Magazine https://www.redweek.com/ 
• 34:09 - Unique Stays Summit https://www.theuniquestays.com/ 
• 42:15 - Entrepreneurial Operating System https://www.eosworldwide.com/ 
• 42:15 - Traction https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_3_sspa?adgrpid=1341404754019562&dib=eyJ2IjoiMSJ9.ivUyjhmThfkakmCVvM6aQvCiS2WBd8hy_jhV5TwuzPU9G-5kyOKn0VG08Gbmn0LNWMKfZcDEaOvFEcmIpasOvcygqGHIPdVb9f92F2jYT4-UUs0jHKJ0hfKqJNtqf2ts2-lnl0VTBC-btKXlD5Fbw1KlBsx7H73YC8d50hu916_KbJwfWy0nT7mEJl09olMwEOl035Dd0md2s6yJoh81daWBzNGU1pmW8NLWWWEccB4.Z6S2hs5q8J6UJuk0-qTmoFMtstrz1Qy6FvHZ0NvvO1g&dib_tag=se&hvadid=83838035983337&hvbmt=be&hvdev=c&hvlocphy=104764&hvnetw=o&hvqmt=e&hvtargid=kwd-83838151976689%3Aloc-190&hydadcr=22532_13494448&keywords=traction+book&mcid=a8e247c38b8e323ca52ee6f95a77314c&msclkid=6377a5a0deed155ecd69c250e1c39430&qid=1743798068&sr=8-3-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1 
• 44:02 - Gino Wickman https://www.ginowickman.com/ 
• 47:58 - Penn State University https://www.psu.edu/ 

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ 

Ways to Tune In: 

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

Mentorship is important in encouraging students to enter artistic and creative career paths. Mark Page, Vice President of Design at Mohawk Industries, touches on the importance of fostering connections with colleges and universities to inspire the youth of today to continue their creative paths. Mark also shares insights on the challenges and innovations in flooring, such as the use of sustainable materials and advanced fiber technologies. He discusses the evolving demands of the hospitality industry, being able to offer something creative and beautiful that also meets functional and performance needs. This episode provides valuable perspectives for anyone interested in hospitality design, product innovation, and the flooring industry's future.

Takeaways: 

• Understanding and enhancing the guest's journey is essential. Tailor experiences to make guests feel cared for and welcome.
• Design spaces that are not only functional but also inspiring and relaxing. Consider how elements like flooring can contribute to the overall guest experience.
• Embrace new materials and technologies. For example, using advanced fibers in carpets that repel stains can increase longevity and maintain aesthetic appeal.
• Incorporate sustainable practices, such as using recyclable materials in flooring, which can enhance the brand's eco-friendly appeal and reduce environmental impact.
• Recognize that different segments (hospitality, healthcare, office, etc.) have unique design needs and challenges. Tailor offerings to meet these specific requirements.
• Build relationships with colleges and design schools to attract fresh talent and foster loyalty among future designers.
• Ensure that design choices consider maintenance and longevity, making spaces easier to clean and sustain over time.

Quote of the Show:

“ My ideal is that our clients look to us for innovation, for new styling as being the specialists, as being the trend forecasters. We want them to come to us first. ” - Mark Page

Links:

• LinkedIn: https://www.linkedin.com/in/mark-page-asid-iida-newh-cmg-a83b9b4/ 
• Website: https://mohawkind.com/ 

Shout Outs:

• 20:28 - Raiders of the Lost Ark https://en.wikipedia.org/wiki/Raiders_of_the_Lost_Ark 
• 21:59 - Brintons https://www.brintons.net/ 
• 24:20 - LaGuardia https://www.laguardiaairport.com/ 
• 34:34 - BDNY https://bdny.com/ 
• 40:15 - Hirsch Bedner Associates https://www.hba.com/ 
• 40:49 - Baywatch https://en.wikipedia.org/wiki/Baywatch 
• 48:57 - Edwards Theaters https://en.wikipedia.org/wiki/Edwards_Theatres 
• 53:18 - DuPont https://www.dupont.com/ 
• 55:23 - VPI https://www.vpicorp.com/ 

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ 

Ways to Tune In: 

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

Today we discuss the intersection of architecture and interior design, finding a common ground for both aspects to complement each other. Ian Mills and Becca Roderick, Executive Directors of Architecture and Interiors, respectively, at Morris Adjmi Architects. They delve into the concept of hospitality, the collaborative process within their firm, and how they align their visions to create contextually relevant and impactful projects. The conversation covers notable projects like the Wythe Hotel and The Forth, emphasizing how thoughtful design can redefine neighborhoods and meet client expectations. They also discuss the emergence of branded residences and the importance of client buy-in and strategic investment in design.

Takeaways: 

• Encourage regular collaboration and communication between the architecture and interior design teams to align on the project's North Star.
• Conduct thorough research on the location, history, and context of the project site to create designs that are both impactful and fitting with the surroundings.
• Prioritize elements that make guests feel cared for, regardless of the budget or exclusivity of the experience.
• Invest in high-quality design, as it can significantly enhance the financial performance of hospitality projects. Tightly manage budgets to ensure investments are spent judiciously and effectively.
• Be prepared for unexpected challenges, especially in adaptive reuse projects. Have mechanisms in place to manage and respond to these surprises.
• Keep clients informed and involved throughout the project's lifecycle to ensure continuous alignment and buy-in.

Quote of the Show:

“ We're bringing the same mentality and sort of rigor to every project because we think that every project can change the neighborhood that it's in.” - Ian Mills

“ When you strip everything back and peel things away, hospitality is really about caring for people and fostering community.” - Becca Roderick

Links:

• LinkedIn: https://www.linkedin.com/in/ian-mills-a77a1a19/ 
• LinkedIn: https://www.linkedin.com/in/becca-roderick-45405299/ 
• Website: https://ma.com/ 

Shout Outs:

• 0:48 - Four Seasons https://www.fourseasons.com/ 
• 0:49 - St. Regis https://st-regis.marriott.com/ 
• 0:54 - AvroKo https://www.avroko.com/ 
• 0:55 - One Kings Lane https://www.onekingslane.com/ 
• 9:09 - Wythe https://www.wythehotel.com/ 
• 10:28 - The Goodtime https://www.thegoodtimehotel.com/ 
• 10:43 - Forth Hotel https://forthatlanta.com/ 
• 18:13 - Morris Adjmi https://www.linkedin.com/in/morris-adjmi-7295918/ 
• 25:31 - The Founder’s Dilemma 
• 27:46 - Frank Gehry https://en.wikipedia.org/wiki/Frank_Gehry 
• 54:01 - Theory Building https://ma.com/theory-building.html 
• 54:41 - 837 Washington https://ma.com/837-washington.html 
• 56:36 - Scholastic Building https://ma.com/scholastic-building.html 
• 56:42 - Aldo Rossi https://en.wikipedia.org/wiki/Aldo_Rossi 

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ 

Ways to Tune In: 

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

We’re going all in on branding and strategy for hospitality companies this week! David Carofano, Strategy and Commercial Director at Crown Creative joins as Dan’s guest to discuss the importance of branding in the hospitality industry, from conceptualizing a new project to breathing life into an established brand. David shares his journey, starting from a teenager working in restaurants to becoming a thought leader in hospitality branding. He highlights successful case studies such as the rebranding of The Dead Rabbit and emphasizes the role of brand strategy in creating memorable hospitality experiences. The conversation offers valuable insights for hospitality professionals looking to elevate their brand and connect deeply with their audience.

Takeaways: 

• Integrate branding and strategy early in the project development process. Clearly define the brand and ensure everyone involved understands its core values and mission.
• Develop a comprehensive brand book or playbook that outlines your brand’s mission, vision, values, and strategy. This living document should guide all aspects of your business and be referred to regularly.
• Ensure that every aspect of the guest experience, from design and music to service and food, aligns with your brand’s story and mission. Every detail should contribute to the overall brand experience.
• Communicate your brand’s core values and mission regularly to staff, partners, and new team members. This ensures that everyone is aligned and working towards the same goals.
• Work closely with design and branding experts to ensure that the physical spaces and experiences reflect your brand accurately and creatively.

Quote of the Show:

“ I learned everything there is to know about front and back of house and I just sort of fell in love with it. I fell in love with the people, the energy, the chaos, the camaraderie of it, every bit of it.” - David Carofano

Links:

• LinkedIn: https://www.linkedin.com/in/david-carofano-25705226/ 
• Website: https://www.crowncreative.com/ 
• Instagram: https://www.instagram.com/crowncreative/ 

Shout Outs:

• 4:51 - School of Visual Arts https://sva.edu/ 
• 5:43 - AvroKo https://www.avroko.com/ 
• 11:12 - Debbie Millman https://www.linkedin.com/in/deborahmillman/ 
• 13:17 - Local Projects https://www.localprojects.com/ 
• 14:24 - Jake Barton https://www.linkedin.com/in/jake-barton-b5a42235/ 
• 17:48 - Marriott https://www.marriott.com/default.mi 
• 27:30 - Ryan Crown https://www.linkedin.com/in/ryantcrownnyc/ 

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ 

Ways to Tune In: 

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

What’s more important than making guests feel cared for? Today, Thomas Healy joins to discuss the core values of hospitality, the importance of a diverse and inclusive team, and his definition of leadership. He also reflects on how his upbringing in his family's New Jersey restaurant informed his hospitality ethos. The interview touches on significant topics such as the financial aspects of investing in independent hotels, the role of management companies in fostering employee culture, and the impact of technology on hospitality operations. Tom also shares a personal story about a recent health scare that led him to reevaluate how he spends his time, emphasizing the importance of aligning professional choices with personal values. The episode concludes with a discussion on the importance of providing authentic, experiential travel experiences for guests.

Takeaways: 

• Always strive to make guests feel recognized and valued. Simple gestures like making eye contact and offering a friendly greeting can significantly enhance the guest experience.
• Ensure that leadership reflects the diversity of the team. This promotes a sense of relatability and trust within the team, which can enhance the overall culture of the workplace.
• Provide training that emphasizes both procedural knowledge and soft skills like reading nonverbal cues and understanding body language. This helps in offering personalized and compassionate service.
• Leverage technology to identify patterns in customer behavior and operations. This data can help in making informed decisions to improve efficiency and guest satisfaction.
• If managing an independent hotel, focus on delivering a unique and engaging guest experience rather than relying on brand recognition alone.
• Provide opportunities for staff and guests alike to engage in learning experiences, enhancing both personal development and guest satisfaction.
• Provide opportunities for staff and guests alike to engage in learning experiences, enhancing both personal development and guest satisfaction.

Quote of the Show:

“Hospitality is that simple. It's about putting yourself second and putting others first.” - Thomas Healy

Links:

• LinkedIn: https://www.linkedin.com/in/thomas-healy-aabb135/ 
• Website: https://www.rockbridgeholdings.com/ 

Shout Outs:

• 0:47 - Diamond Rock Hospitality https://drhc.com/ 
• 0:49 - Strategic Hotels and Resorts https://strategichotels.com/ 
• 0:50 - Hyatt https://www.hyatt.com/ 
• 2:45 - Independent Lodging Congress https://ilcongress.com/ 
• 21:17 - Marriott https://www.marriott.com/default.mi 
• 21:18 - Four Seasons https://www.fourseasons.com/ 
• 21:19 - Ritz Carlton https://www.ritzcarlton.com/ 
• 21:20 - Hilton https://www.hilton.com/en/ 
• 23:54 - Havana Cabana https://www.havanacabanakeywesthotel.com/ 
• 34:54 - Goldman Sachs https://www.goldmansachs.com/ 
• 46:01 - Adolphus https://www.adolphus.com/ 
• 52:12 - Pelotonian https://www.pelotonia.org/
• 52:13 - RTRX https://rtrx.co/ 
• 58:34 - Outlive https://peterattiamd.com/outlive/ 
• 58:44 - Dr. Attia https://peterattiamd.com 
• 1:03:12 - Flax Trust http://flaxtrust.com/ 
• 1:04:39 - Art Rooney https://en.wikipedia.org/wiki/Art_Rooney 

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ 

Ways to Tune In: 

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

Mentorship is so valuable, especially in hospitality. Today Dan interviews Kellie Sirna, Owner and Principal of Studio 11 Design. Kellie shares her journey through 20 years in the hospitality design industry, highlighting key milestones such as the purchase and renovation of a historic building, the expansion of her business with sister companies specializing in branding and art, and the challenges of entrepreneurship. They explore the importance of mentorship, the evolving landscape of hospitality design, and navigating through the pressures of business restructuring. Kellie also discusses her vision for the future, including international expansion and the development of Studio 11 Design-branded residences. The conversation offers insights into the ups and downs of running a successful design firm and emphasizes the power of collaboration, trust, and perseverance.

Takeaways: 

• Actively seek out mentors or become one yourself. Reach out to industry leaders for coffee meetings to gain insights.
• Focus on building and maintaining trust with clients. High trust levels can result in more creative freedom and better project outcomes.
• In design projects, delve deeply into the local neighborhood's story rather than relying on broad stereotypes or generalizations. This makes the design more authentic and engaging.
• Consider expanding available services such as branding and art installations within your firm to maintain a cohesive narrative and offer comprehensive solutions to clients.
• Invest in creating a collaborative and enriching workspace for your team to foster loyalty and productivity.
• Explore new and innovative project types, such as multifunctional spaces or projects in unique locations, to stand out and attract interest.

Quote of the Show:

“ The people in hospitality, we’re a different breed. We live and breathe hospitality. It's who we are.” - Kellie Sirna

Links:

• LinkedIn: https://www.linkedin.com/in/kellie-sirna-9847445/ 
• Website: https://studio11design.com/ 
• Instagram: https://www.instagram.com/studio11design_/ 
• Instagram: https://www.instagram.com/brandbottega/ 
• Instagram: https://www.instagram.com/curationbylouverne/ 

Shout Outs:

• 0:40 - Hospitality Design Magazine https://hospitalitydesign.com/ 
• 0:42 -  Condé Nast https://www.condenast.com/ 
• 0:43 - Forbes https://www.forbes.com/ 
• 0:43 - Wall Street Journal https://www.wsj.com/ 
• 6:24 - Duncan & Miller Design https://duncanmillerdesign.com/ 
• 7:04 - Stacy Elliston  https://www.linkedin.com/in/stacy-elliston-11305a9/ 
• 21:55 - Ed Kuester https://www.linkedin.com/in/edkuester/ 
• 26:21 - Greg Clay https://www.linkedin.com/in/greg-clay-25772010/ 
• 28:00 - Kevin Barry https://kevinbarry.com/ 
• 28:34 - Countrypolitan https://www.countrypolitannashville.com/ 
• 28:45 - Thompson Hotels https://www.hyatt.com/thompson-hotels 
• 29:26 - Hilton Garden Inn https://www.hilton.com/en/brands/hilton-garden-inn/ 
• 36:12 - Chris Alvarado https://www.linkedin.com/in/christopher-m-alvarado-2911647/ 
• 40:05 - Kelly Wearstler https://www.kellywearstler.com/ 
• 43:35 - Hutton Hotel https://www.huttonhotel.com/ 

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ 

Ways to Tune In: 

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/