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In this episode, Katie and Ilana interview Michu Benaim Steiner, Head of In-House International, a studio/agency that works with clients to develop brand identities, strategies, and creative expression to ensure their voice is understood.

Michu talks about how she defines success based on building trust with clients and helping them achieve their goals. She also shares the value of running a lean business with a small team and low overhead costs, which gives her the flexibility to say no to projects that don't fit. 

Listen to this episode as we chat about the importance of educating clients on the value of design work, the idea of "designer solidarity," and educating clients who underpay on fair industry pricing. 

As a creative business owner, you have the freedom to define what success means on your own terms.

Here's what you'll discover in this episode:

• Why it’s important to define success on your own terms

• Having clear communication and setting expectations with clients from the beginning (including being direct when work is not aligned with goals)

• The value of running a lean business with a small team and low overhead costs — allows them flexibility and the ability to say no to projects that don't fit

• Educating clients on the value and strategy behind design work to set fair pricing

• Cultivating trust with clients throughout the process and retaining that trust, and maintaining control of the vision and process

• Managing projects internally to stay on top of timelines and catch issues early

• How to provide honest feedback to clients (even when it's not what they want to hear)

• Practicing "designer solidarity" by educating clients who underpay on fair pricing for the industry

• Focusing on serving the client's goals and audience needs above all else

Connect with our guest: 

Instagram: @weareinhouse

Mentioned in this episode: 

In-House International

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• Goodtype Website
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• Goodtype on Youtube

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