Condé Nast’s new Global Chief Marketing Officer, Deirdre Findlay, spent only six weeks on the job before having to tear up the rulebook when the world shut down. In this episode, we sit down with her to hear how she laid out a strategy for the storied media brand to cater to the needs of its newly homebound readers and double down on audience insights and loyalty. We also discuss why the company’s portfolio publications like Vogue, GQ and others are riding the eCommerce wave beautifully; and the importance of sensitive messaging towards a global audience that’s experiencing widely varying levels of crisis at the same time.

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