Take a trip back to 2018 in this archive episode of The Inside Line. All heart, all passion and all in. Eric Davies, founder of Deity components, has turned a life-long dream into a thriving independent mountain bike parts brand. From a unique childhood in Central America to stumbling across mountain biking in college, Eric worked his way from bike shop employee to industry insider. Eventually, he grew tired of helping others build something he didn't believe in and started Deity in late 2003 with his wife Sadie. The rest is patient, deliberate history and I hope you enjoy learning about that history in this week's podcast.

Jenson USA has everything you need for your mountain bike! It's a great time of year to save big and if you use coupon code inside line all one word at check out and receive 10% off qualifying items.

If you're lackin' the traction or wanna ride like Jackson (Goldstone), Maxxis tires will give you the grip. Hit up maxxis.com to find the mountain bike tire that best suits your riding style and conditions.

On the fastest, roughest World Cup DH track of the year, Santa Cruz bicycles took a 1st place and two 2nd places under Jackson Goldstone, Nina Hoffman and Laurie Greenland. The V10 is stomping DH and their Megatower and Hightower are new this year with internal frame storage. Don't forget, that any Santa Cruz bike comes free, lifetime bearing replacement, too! Santacruzbicycles.com is where to find a local dealer.