Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works and why it is the most effective training tool in your sales training toolbox.

We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year's video shops and compiles the information to come up with a national industry score in 7 specific categories. Each year Melinda Brody & Company releases this detailed report for its new home-building clients so they can see where they stand in comparison to other builders across the country.

The Benchmark Study is a viable tool that tracks industry trends and other pertinent data. The categories covered include:

Meet, Greet & Register
Builder story
Model demonstration
Home site demonstration
Closing/Asking for the Sale
Follow Up

The results will surprise you!