Denae Spiering lives in Bridgeville, DE and sells baked goods with her cottage food business, The Sugar Shack.

Denae started her bakery almost a decade ago, and she has now grown it to the point where she has an impressive storefront on her property and has many regular customers.

But it wasn’t a smooth ride to get to this point. In 2016, she stopped her business for a year and a half due to work, and then in 2018, when she had her sights set on a storefront, she broke her hip and shut down her bakery for almost 2 years.

Shortly after the pandemic began in 2020, she refocused on her longtime dream of running a brick-and-mortar bakery, and in just 3 short years she has made it a reality.

• The importance of fostering community connections
• Why Denae avoids using artificial colors in her baked goods
• The licensing process and kitchen inspections in Delaware
• Pricing strategies and techniques for managing inventory
• The significance of aligning business practices with personal values
• How to juggle multiple roles and maintain an active social media presence
• Denae’s vision of making her business a community hub and showcasing local talent

The Sugar Shack Facebook Page

Delaware Cottage Food Law

Are you building an email list for your business yet? If not, you really should be collecting customers’ email addresses and emailing them on a regular basis. Even these days, email continues to be better than social media for generating consistent sales, and the best part is that you own it. Once you build an email list, nobody can take it away from you.

I created this free tutorial that will walk you through the essentials of using ConvertKit to build an email list and get more followers!

Get full show notes and transcript here: https://forrager.com/podcast/102