In a sea of marketing advice and growth hacks, let’s address the elephant in the room. What if the product is the problem?

If your product - your podcast, your service, your course - isn’t good enough, no amount of marketing is going to make that product grow. And yet, most courses, cohorts, or even higher-priced coaching programs don’t get into the actual experience of your work. Many providers are just not in the business of experiencing your business and your product (because it’s not as scalable).

And so podcast strategist Jeremy Enns has changed his business model to address that core issue. Instead of zigging, focusing on growth through courses and membership - which, as a purchaser, are truly outstanding - Jeremy’s zagging. Instead, Jeremy is embracing depth, obsession over the product, and care.

Jeremy is the founder of Podcast Marketing Academy where he helps underdog creators and challenger brands punch above their weight by engineering scrappy, yet sophisticated podcast growth & revenue generation strategies and step-by-step marketing schematics. He’s originally from the cold, barren Canadian Prairies but now lives in sunny Barcelona.

In today’s episode, hear how Jeremy’s depth-first approach is changing his business and client results:

* Why no marketing strategy can save a product no one wants - and what to do about it.

* The ‘aggressively human’ way Jessica and Jeremy met way before Jessica had a business, and how that impacted our relationship.

* Jeremy’s evolution from a highly-scaled business model to a high-touch service: why he did it and what it’s unlocking for his clients AND for his revenue

* When obsessing over your work is a differentiating factor in your marketing and delivery (and why your clients will thank you for it).

* How caring (yes, really) is Jeremy’s most effective marketing strategy, including what Jeremy cares about (and what he doesn’t care about).

* The automations that keep Jeremy in touch with his audience without being on the content hamster wheel.

About Our Guest:

Follow Jeremy Enns

LinkedIn

Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter/

Podcast Marketing Trends Explained Podcast: https://podcastmarketingacademy.com/podcast-marketing-trends-explained

Podcast Marketing Academy YouTube: https://www.youtube.com/@podcastmarketingacademy

Resources Mentioned:

* The Do Lectures

* https://hiutdenim.co.uk/

* NeuroDiversion 2025 (the conference from the World Domination Summit creators)

Connect with Us:

View the Full Show notes on our Substack: https://aggressivelyhuman.substack.com/

Listen on Spotify

Listen on Apple Podcasts

Connect with Meg and Jessica

Meg Casebolt

Jessica Lackey

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aggressivelyhuman.substack.com