Julie Dirksen is a learning strategist and author of the recently released book, Talk to the Elephant. She joins the podcast to chat about designing learning for behavior change. We discuss several topics from her book, including the COM-B behavior model, and how to map it to your behavior change interventions. Julie reveals the biggest barriers to behavior change– like motivation, competing priorities, and feedback– and what you can do about them. The examples Julie shares from different organizations’ behavior change initiatives demonstrate how these strategies can be applied across various domains and industries.

 

Resources:

• Julie Dirksen on LinkedIn: https://www.linkedin.com/in/juliedirksen
• Talk to the Elephant: https://usablelearning.com/elephant/
• Facebook: https://www.facebook.com/groups/designforhowpeoplelearn