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This week, Holly sits down with the brilliant Bree McKeen, founder and CEO of Evelyn & Bobbie — the revolutionary lingerie brand changing how women think about bras. Bree’s mission is simple yet radical: confidence starts with comfort. Her company has re- engineered the bra from the inside out—no wires, no digging, no compromises.
🔥 HOT TIP: Make sssuuurrreee you are watching the video interview with real product demos on our YouTube Channel. Please consider subscribing if you haven't so far, so you can get all of this free fashion content delivered straight to you.
After years of discomfort and frustration with traditional underwire bras, Bree set out to design something entirely new. With her background in finance and innovation in Silicon Valley, and a deep understanding of design thinking from her time at Stanford, she developed patented EBCore™ technology, a 3D support sling that replaces the wire entirely. The result? Bras that lift, separate, and smooth—without pain.
“It turns out your body is perfect. It’s bras that have been getting it wrong.”
— Bree McKeen
The Aha Moment: Why Evelyn & Bobbie Was Born
Bree’s “aha” moment came after years of struggling with ill-fitting, uncomfortable bras that failed to deliver both comfort and shape. She realized women deserved more — bras that felt as good as they looked.
Armed with curiosity, creativity, and a design-thinking mindset, she went from a finance professional to a lingerie innovator, developing prototypes with her dad in their garage before moving to Portland — home to performance apparel giants like Nike and Adidas — to access cutting-edge materials and production methods.
Her company is named after her grandmother Evelyn, and great-aunt Bobbie, two women who inspired her to blend grace, strength, and ingenuity into everything she creates.
What Makes Evelyn & Bobbie Different
Evelyn & Bobbie isn’t just another lingerie line. Bree has created a modern replacement for the 1931 underwire—a patented sling system that supports from below, adapts to every curve, and delivers real lift and separation.
Key Innovations:
And yes — they’re gorgeous. Bree’s mission is to make women feel beautiful from every angle, with bras that are as supportive as they are empowering.
The Bras and Undergarments You Need to Know
Throughout the episode, Holly and Bree discuss the Evelyn & Bobbie bestsellers and what makes them truly transformative:
Each piece is designed to move with you, not against you — and to make getting dressed an act of confidence, not compromise.
What’s Next for Evelyn & BobbieBree offers a sneak peek into what’s ahead:
Evelyn & Bobbie’s design philosophy is “fewer, better things” — investing in long-lasting, perfected styles rather than chasing trends. With more than 270 fit models and obsessive attention to detail, Bree and her team refuse to release anything until it’s flawless.
Holly’s Takeaway
As Holly shares, the right bra is foundational to how we look and feel. Fashion and confidence start underneath — and when you invest in great fit, you invest in yourself. Evelyn & Bobbie make that easy with thoughtful design, real innovation, and products that deliver what women have been waiting for: comfort, lift, and beauty in one perfect package.
Thank You, Bree!
Follow Bree and her team at EvelynAndBobbie.com and on Instagram @EvelynBobbie.
Shop, learn, and discover the bra that will change your life — and join the Wire-Free for Life movement.
Wear This Not That is hosted by Holly Katz, your favorite personal stylist and the best fashion friend you never knew you needed.
Listen ad-free wherever you get your podcasts, subscribe on YouTube, and shop Holly’s curated picks at www.WearThisNotThat.shop.
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This week, Holly sits down with the brilliant Bree McKeen, founder and CEO of Evelyn & Bobbie — the revolutionary lingerie brand changing how women think about bras. Bree’s mission is simple yet radical: confidence starts with comfort. Her company has re- engineered the bra from the inside out—no wires, no digging, no compromises.
🔥 HOT TIP: Make sssuuurrreee you are watching the video interview with real product demos on our YouTube Channel. Please consider subscribing if you haven't so far, so you can get all of this free fashion content delivered straight to you.
After years of discomfort and frustration with traditional underwire bras, Bree set out to design something entirely new. With her background in finance and innovation in Silicon Valley, and a deep understanding of design thinking from her time at Stanford, she developed patented EBCore™ technology, a 3D support sling that replaces the wire entirely. The result? Bras that lift, separate, and smooth—without pain.
“It turns out your body is perfect. It’s bras that have been getting it wrong.”
— Bree McKeen
The Aha Moment: Why Evelyn & Bobbie Was Born
Bree’s “aha” moment came after years of struggling with ill-fitting, uncomfortable bras that failed to deliver both comfort and shape. She realized women deserved more — bras that felt as good as they looked.
Armed with curiosity, creativity, and a design-thinking mindset, she went from a finance professional to a lingerie innovator, developing prototypes with her dad in their garage before moving to Portland — home to performance apparel giants like Nike and Adidas — to access cutting-edge materials and production methods.
Her company is named after her grandmother Evelyn, and great-aunt Bobbie, two women who inspired her to blend grace, strength, and ingenuity into everything she creates.
What Makes Evelyn & Bobbie Different
Evelyn & Bobbie isn’t just another lingerie line. Bree has created a modern replacement for the 1931 underwire—a patented sling system that supports from below, adapts to every curve, and delivers real lift and separation.
Key Innovations:
And yes — they’re gorgeous. Bree’s mission is to make women feel beautiful from every angle, with bras that are as supportive as they are empowering.
The Bras and Undergarments You Need to Know
Throughout the episode, Holly and Bree discuss the Evelyn & Bobbie bestsellers and what makes them truly transformative:
Each piece is designed to move with you, not against you — and to make getting dressed an act of confidence, not compromise.
What’s Next for Evelyn & BobbieBree offers a sneak peek into what’s ahead:
Evelyn & Bobbie’s design philosophy is “fewer, better things” — investing in long-lasting, perfected styles rather than chasing trends. With more than 270 fit models and obsessive attention to detail, Bree and her team refuse to release anything until it’s flawless.
Holly’s Takeaway
As Holly shares, the right bra is foundational to how we look and feel. Fashion and confidence start underneath — and when you invest in great fit, you invest in yourself. Evelyn & Bobbie make that easy with thoughtful design, real innovation, and products that deliver what women have been waiting for: comfort, lift, and beauty in one perfect package.
Thank You, Bree!
Follow Bree and her team at EvelynAndBobbie.com and on Instagram @EvelynBobbie.
Shop, learn, and discover the bra that will change your life — and join the Wire-Free for Life movement.
Wear This Not That is hosted by Holly Katz, your favorite personal stylist and the best fashion friend you never knew you needed.
Listen ad-free wherever you get your podcasts, subscribe on YouTube, and shop Holly’s curated picks at www.WearThisNotThat.shop.
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