All creatives suffer from some level of self-doubt, imposter syndrome or lack of inspiration. It’s unavoidable. The good news is, it’s possible to harness our feelings of inadequacy and turn them into something useful. 

Richard Holman is a creative, author and speaker who believes creativity is one of the most valuable qualities humans have. He’s dedicated the past few decades to helping people feel more confident creatively, so they can come up with better ideas. 

After 20 years working on brands such as the BBC, Discovery and National Geographic, he now spends his time coaching, hosting masterclasses, speaking, writing and podcasting to inspire creativity. In his recently published book, ‘Creative Demons and How to Slay Them’, he does just this. 

In this second episode in our Fit-ish series Vince and Maria Briganti, Creative Director of Frost*collective’s Environments team, chat with Richard about all things creative. Tune in as they discuss why it’s best to delay evaluation and continue with creation, how bad ideas can lead to places of originality and hacks for the most common creative demons. 

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