Designing The Consumer Experience With Millard Drexler

On the debut episode of Long Story Short, Bobbi sits with retail and brand industry titan, Millard Drexler. Chances are at some point, you've worn a piece of clothing that was Millard's idea. He's responsible for the success of such iconic brands as J.Crew, Gap, Banana Republic, and Old Navy just to name a few.

Millard's knowledge and industry savvy is so sought after, that Steve Jobs recruited him when he had a little idea for a brick and mortar store where you can shop for apple products. Together they designed what would later become the iconic Apple Store. The experience you have when walking through an Apple store, a Gap store, a J.Crew store or even an Old Navy store is largely due to the mind of Millard Drexler and how he designs the retail shopping experience.

We're taking your questions! Ask Bobbi anything you like and send her an email at [email protected]. We'll be sure to answer in our upcoming shows!

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