Ever wondered what goes on behind the scenes of your favorite alcohol-free craft beers? In this enlightening conversation with Richard Gray (aka Zumo Juice), we pull back the curtain on an industry that's rapidly evolving from afterthought to innovation leader.

Richard takes us through his journey as a graphic designer working with pioneering breweries like Mash Gang, sharing insider stories that will change how you view what's in your glass. From exploding cans and experimental ingredients to the delicate art of balancing hop profiles without alcohol, his perspective reveals the extraordinary creativity driving today's alcohol-free revolution.

What truly fascinates is the discovery that the majority of alcohol-free beer drinkers aren't actually sober—with research showing around 85% are regular drinkers using these products to moderate consumption. This insight challenges everything we thought we knew about who these products are for and why they matter.

We explore how certain hop varieties like Sabro shine brilliantly in alcohol-free formulations, creating complex flavors impossible to achieve just a few years ago. Richard's enthusiasm is contagious as he describes the technical challenges brewers have overcome and the innovations still on the horizon, including compounds that might finally replicate the sensory experience of alcohol without the intoxication.

Whether you're alcohol-free, a moderate drinker looking for options, or simply curious about craft brewing's cutting edge, this episode offers a thoughtful look at how the beer world is becoming more inclusive, creative, and delicious for everyone. Next time you crack open an AF beer, you'll appreciate the artistry and science that made it possible.

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To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is not brought to you by any sponsors because nobody wants to sponsor me.