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Writing and publishing my first book came with a LOT of trial and error, let me tell you. In this episode I’m sharing the top seven things I would have done differently so you don’t have to repeat my mistakes. From treating writing as a healing process, to owning my author identity, to actually having a post-launch plan (yes, that part matters too), I’m pulling back the curtain on what really makes your book a success.
Whether you’re writing your first book or preparing for your next one, these are the shifts that can save you time, stress, and missed opportunities.
Here are the Highlights:
04:32 – Exposing yourself BEFORE your launch changes everything
10:38 – Stepping into your author identity
16:11 – How to talk about your book non-stop (without feeling annoying)
20:43 – The trap of comparison and what being a good writer really means
25:02 – The critical step of a post-launch plan
31:54 – Why it’s a game changer to invest in PR
Here are the links I was telling you about!
Untamed by Glennon Doyle
The Let Them Theory by Mel Robbins
The Pitch Club for PR
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
If you’ve been making excuses for years for why you can’t write a book, this episode is for you.
For years I told myself I wasn’t ready to write a book. Not qualified enough. Not interesting enough. But the truth? It was a serious worthiness issue that permeated my entire life. The fear of rejection and abandonment kept me paralyzed when it came to my full expression.
In this episode, I’m taking you right into the moment I stopped hiding behind titles and expectations and finally let my story be seen. I’ll share what cracked me open in a room full of strangers, why shame nearly cost me everything, and how telling the truth set me free. If you’ve ever said “I don’t know where to start” - I see you.
Here are the Highlights:
03:45 – The sneaky way shame dresses up as “I don’t know”
07:58 – Let’s talk about ego, storytelling, and the lie we keep believing
13:23 – What actually happened when I stood up in that room
19:33 – The moment it all poured out (and shocked even me)
26:50 – Why your story isn’t just yours - and why that matters
32:58 – A little challenge for you and a big announcement from me
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
If you’ve ever settled for “good” to avoid pain, you’re in the right place.
In this episode I’m sharing another teaser for my upcoming book, disrupting how you’ve looked at your breakdowns in the past. It’s not just “breakdown to breakthrough” - it’s the step on the journey that most people never realize.
We’re talking through the messy middle, how to make rock bottom your best friend, and the mindset shifts that keep me going when life feels heavy. Avoiding the hard stuff means avoiding the great stuff too. Creating our best life means walking through the sh*t to discover what’s been waiting for us on the other side.
Here are the Highlights:
(02:14) – Showing up when life feels chaotic
(03:50) – Why “good” has been the biggest trap in my own life
(05:22) – The treasure found at rock bottom
(07:15) – The messy truth about getting to the next level that you may not want to hear
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
Sharing with you my full keynote I gave live in San Diego at an event hosted by our PR partner at Landon Hail Press. I go deep into how I was able to write and publish my first book back in 2018 and the crazy journey to get there.
I go into the heart of writing which is the power of telling your story, and how publishing a book isn't just about words on a page. It's about healing, being seen, and true freedom no one can take from you.
If you’ve ever filled yourself with excuses like “my story doesn’t matter”, “I’m not ready”, or “no one will care what I have to say”: this talk is for you. I promise, someone out there is waiting for your words to set them free. Let’s stop hiding.
And stay tuned for a HUGE announcement at the end!
Here are the Highlights:
(02:31) Reframing your failure into a catalyst
(11:21) From corporate VP to suddenly pregnant at a writing retreat
(20:56) Four lies about publishing that I constantly hear (and what’s actually true)
(29:55) Why your story isn’t “too much” and how to finally stop making it about everyone else
(33:00) Announcing the first ever Writing Retreat coming this fall
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
When I hit 40, it was like all of my f*cks suddenly left me. Well, most of them anyway.
In this episode, I unpack the 12 things I’ve proudly left behind in my 20s and 30s - from needing to be liked or skinny to chasing perfection and constantly being available.
Join me in a raw and refreshing reflection on self-worth, boundaries, and what truly matters in life as you get older. If you’ve ever questioned why you’re still caring about things that drain you and sacrifice your well-being, this might be the gentle (and slightly spicy) wake-up call you’ve been looking for.
Here are the Highlights:
(02:43) Turning 40 and zero f*cks
(03:40) Wanting to be liked vs liking yourself
(08:34) Our own inner beauty contest
(11:12) What seven years of sobriety taught me
(16:09) The sweet spot of flexibility and intentionality
(38:12) Defining true wealth and your priorities
Mentioned in this episode:
The 4-Hour Work Week by Tim Ferriss
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
Sometimes anxiety, “laziness”, and exhaustion isn’t just that - it’s your trauma.
In this episode, I unpack the science of fear and trauma on the body and the brain, and how this can turn into a physical injury. I’m sharing the real reasons fear keeps us stuck, how trauma impairs our brain, and the powerful 3-step process that will rewire your brain and heal your soul.
If you’ve been living with daily fear and feel like you need the jaws of life to get you out, this one is for you.
Highlights:
(02:01) How fear blocks every area of our life
(05:53) The effects of trauma on the brain
(09:15) Three Steps to rewiring the brain and healing trauma
(13:24) Healing modalities for neuroplasticity
(17:48) The one big thing that eliminates fear
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
What if the thing holding you back isn’t your lack of meditation, breathwork, or journaling but the forgiveness you think you’ve already done?
In this episode, I’m talking about the kind of healing work most of us skip, especially when the person we need to forgive is still in our life. I’ll walk you through what it really takes to move from avoidance into awareness, and why true freedom only comes when we’re willing to face what we’ve buried.
Here are the Highlights:
Highlights:
(4:05) Forgiveness as the key to open up money, career, and relationships
(6:35) The first step of forgiveness
(12:49) Healing doesn’t happen in the absence or the avoidance of pain
(19:45) The fears that block our ability to forgive
(23:45) Recognizing our part in co-creating unhealthy outcomes
(26:00) Compassion = Freedom
(28:15) A life changing practice to forgiving those who have greatly wronged you
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
We’re going into a subject I have been navigating privately until now. In this episode, I’m sharing my journey of some low-key religious trauma to other trauma I have experienced actually routing me back to God. From being shunned by the Catholic Church to cults to finding my way back to my faith, it’s been a wild ride.
I talk about what it means to detach from the conditioning, to question the version of God you were handed, and to build a relationship with faith that feels true to you.
Highlights
(02:16) - Getting shunned from the Catholic Church
(04:14) - An accidental cult takeover
(07:10) - Finding God in the depths of hell
(12:15) - From Corporate VP to Nanny & Childcare worker
(14:40) - The Church that saved my life
(22:15) - Deconstructing my faith
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
We’re picking up where we left off with part two of the H.E.A.R.T. Technique. If you haven’t yet listened to Part 1, you definitely want to go back and do that! But if you’re here for the next steps of this undeniable process of how to become an abundance magnet, buckle the f*ck up!
I share what this looks like to go from hustling to “get” to recalibrating to attract. In this episode, we dive deep into money vs abundance and how knowing the difference helps dissolve your blocks to financial wealth.
Here are the Highlights:
(3:57) Investigating your money story
(6:43) Are you fighting for the coins or reprogramming the game?
(9:55) Identity as a key component of Embodiment
(12:55) Misusing personal development
(14:58) Aligning to who we know we are
(19:55) Unpacking levels of attachment
(22:28) Detach to Attract
(29:44) Teaching as alchemy
Sign up for The H.E.A.R.T. Technique Masterclass: How I went from Food Stamps to 6-Figures in 9 months
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
I’ve been asked more times than I can count, “how did you do it?” How did I go from my entire life collapsing with no income as a single mom with a newborn to making 6-figures in less than a year?
In this episode, I’m sharing the process that changed my life, one that I carefully deconstructed so you have a powerful guide to abundance, one that collapses space and time. And I may go into a story I’ve avoided telling for a long time - the one that completely flipped my relationship with money, identity, and what it really means to feel abundant.
From corporate collapse and an unexpected pregnancy to being broke with a newborn, this chapter of my life forced me to rebuild from the inside out. I’m walking you through the first two steps of my “H.E.A.R.T. Technique” to get you out of the hustle and into magnetic mode.
>>> Stay tuned for Part 2 next week!
Here are the Highlights:
(1:12) - Money as a superficial concept
(3:11) - A newborn, IRS indictment, and no income
(11:58)- Broke on food stamps with an infant
(15:48) - Aubrey Marcus & Fit For Service
(21:12) - The H.E.A.R.T. Technique
(27:09) - Healing as the foundation for wealth
(29:30) - The Power of Language in Embodiment
Sign up for the H.E.A.R.T. Technique Masterclass: How I went from Food Stamps to 6-Figures in 9 months
Resources:
Join SJ’s 2027 Winter Writing Retreat: Earlybird pricing happening Now with 15% off using code WINTER15
This Podcast is proudly produced by Wavemakers Audio
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