The Playbook With David Meltzer

Developing an E.L.I.T.E. Mindset | Interview With UCLA Athletic Director, Martin Jarmond

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On this episode of #ThePlaybook, Martin Jarmond, Athletic Director for UCLA, sits down to discuss:


  • [3:41] - Why UCLA focuses on building what they call an E.L.I.T.E. mindset
  • [6:25] - How sales skills can help an athletic director to take their program to the next level
  • [11:35] - His approach to the “chaos” that has happened in college sports with the new NIL rules 
  • [15:41] - Why a humanistic approach is essential for hiring (or firing) a coach


    • Tweet me your takeaway from today’s episode @davidmeltzer 


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    The Playbook With David MeltzerBy David Meltzer, Entrepreneur.com
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