Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! On this episode, we talk to Diana Morgan, Head of Scientific & Regulatory Affairs at Care/Of, about the fascinating world of personalized nutrition. We dive into the current state of personalized nutrition, differences in personalized nutrition companies, and what the future holds for the nascent disruptive force in the supplement industry. While companies selling supplements based on testing and surveying methods is still relatively small, the Nutrition Business Journal (NBJ) predicts it will hit an astonishing $4.3 billion, representing 6.4% of all supplement sales by 2023. This phenomenal growth rate is driven not just by new entrants, but by the fact that the potential of this market has captured the attention of large companies with extensive resources, such as Care/Of (now owned by Bayer) and Persona (now owned by Nestle). Finally, we reminisce to a simpler time when networking in the supplement industry could be done in-person, as Diana has launched a new event called "What's Up With Supps".