Crown Affair is a haircare brand that empowers people to create ritual out of their hair routine. Launched in 2020 with four products (a towel, a brush, an oil, and a comb), Crown Affair has since grown to include a range of hair products and tools; has become one of the buzziest beauty brands on TikTok; and is now sold at retailers such as Goop and Sephora. But before Cohen founded Crown Affair, she spent her early career in marketing and partnerships and later consulted for some of the most influential direct-to-consumer companies of the time. Think Away luggage, Outdoor Voices, Harrys, Buck Mason, and more. But when a Google Doc detailing her other passion (aka her haircare routine) began circulating, Cohen realized it was time to take a pause on building other people’s companies and create one of her own.