Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in social media marketing. She became a go-to expert in digital content management, lending her expertise to brands across fashion, beauty, and editorial sectors. She then transitioned into product development when she was recruited to work at Glossier during its heyday. By the time N'Diaye conceived the idea for her own brand, which would focus on darker skin, she knew exactly what it took to create a product and market it effectively. Her years of experience in every step of that process prepared her to launch Ami Colé in 2019. After growing a loyal community and winning over 80 awards for her products, she made the difficult decision to shut down her brand earlier this year. Her announcement prompted an outpouring of grief from the people who saw themselves in Ami Colé. But now, N'Diaye’s more than ready for whatever her new chapter holds after building a hugely successful company from scratch.

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