Tequila has become one of the favorite spirits in the U.S. So much so that according to the Distilled Spirits Council of the United States, the consumption of the iconic Mexican beverage has grown 294% since 2003. The industry is so competitive that when Spanish American actor Diego Osorio decided to venture into the spirits world, he knew he needed to distinguish himself from other brands, so he launched Lobos 1707, a tequila brand inspired by his family that blends Mexican and Spanish aging techniques in its portfolio. Today, Lobos 1707 products are available in BevMo and Total Wine Stores across the country. Diego Osorio joins Bísness School to tell us how his acting career inspired him to become an entrepreneur, how a family discovery shaped Lobos 1707 and how an unexpected phone call from NBA legend LeBron James helped him launch his business in the middle of the COVID-19 pandemic.

This episode was produced by Miguel Estrada.

It was edited by James Jeffrey.

Follow Lobos 1707 at @lobos1707.

Follow Ashley Chaparro at @ashleychaparro23. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

for information about our collection and use of personal data for

advertising.