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Hello, and welcome to "Beauty and the Biz," where we'll discuss how to differentiate with awake surgery. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "Differentiate with Awake Surgery — with Joubin Gabbay, MD."

Obviously, when you practice in an uber competitive area, differentiating yourself from the other competitors is not only challenging but a must to capture your fair share of cosmetic patients.

Specifically, in this week's Beauty and the Biz podcast episode, Dr. Joubin Gabbay, a Beverly Hills plastic surgeon, reveals how offering awake surgical procedures. Furthermore, this has helped him stand out in one of the most competitive markets in the world.

Additionally, Dr. Gabbay shares his experiences with awake surgery, discussing how it not only gives patients more options but also builds trust and confidence in his expertise. Moreover, he dives into his innovative patient attraction strategies that consistently bring new patients through the door.

In summary, you'll learn:

• Firstly, how awake surgery appeals to patients seeking a less invasive option.
• Secondly, the patient experience during awake procedures—and how Dr. Gabbay ensures their comfort.
• Thirdly, his top strategies for attracting new patients in a crowded market.

In short, listen and get a behind-the-scenes look at the innovations that make Dr. Gabbay's practice so unique.

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule a Comp Consultation with Me!

Enjoy!

Catherine Maley, MBA

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📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

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P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

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Visit Dr. Gabbay's website

Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."

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