Send us a text

Ever imagined buying a car 100% online? Lucas Neiderer, the Director of Marketing for the Dolan Group, takes us on a fascinating journey through their unique remote purchase teams and buying centers where this could be your reality. Unleashing innovative marketing strategies, Lucas elaborates on his team's ability to push the boundaries, bolstered by the trust they've earned from their owners to explore fresh and exciting ideas. Prepare to be inspired by their nimble approach to marketing, which opens up new channels to challenge the status quo.

In a world where data reigns supreme, creativity still has a place, and Lucas puts this theory to the test. Discover how to leverage data-driven creativity to forge a deeper connection with your customers, creating lifestyle-inspired content that truly resonates. Lucas offers a fresh perspective on measuring campaign success and tying it back to the overall cost of car sales. To top it all off, he shares his belief that great marketing should be so seamless and authentic, it doesn't feel like traditional advertising at all. Get ready to rethink your marketing strategies with this enlightening episode!

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

We have a daily email!

https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

1. The Automotive Troublemaker
2. ASOTU CON Sessions
3. In the Dirt w/ ASOTU