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Digital Hustle: Mastering Marketing with Jon & Mike | Lazy Leverage #20
Mike has taught me more about REAL entrepreneurship than anyone other than my Dad.
Mike and I have worked together for almost 7 years, and talk pretty much every day.
He's "never had a real job since he was 18", has had multiple exits, has tried to retire twice but got bored, and is a great friend and mentor.
He has created a new retargeting service, that I am customer of, and has been crushing for us.
Full disclosure - If anyone signs up off my twitter, he has to send me a Lou malnati's Pizza - so I am just shilling at this point.
Love Mike.
--
Through our conversation, you'll discover:
00:00 Introduction to Mike Costigan: The Entrepreneurship Mentor
01:12 Learning Digital Marketing and Entrepreneurial Scrappiness
02:02 The Philosophy of Customer Acquisition and Building Relationships
04:18 Embracing the Challenges of Entrepreneurship
16:35 Survival and Success in Business: Lessons from Experience
18:07 Exploring the Power of Retargeting in Digital Marketing
21:41 Exploring the Power of Retargeting
22:03 The Mechanics of Retargeting: How It Works
23:03 The Cost-Effectiveness of Retargeting
23:40 Building a Comprehensive Retargeting Platform
24:23 Leveraging Retargeting for Different Business Models
29:01 Success Stories and the Impact of Retargeting
30:37 Technical Insights and Strategies for Effective Retargeting
35:11 The Future of Business with AI and Retargeting
40:26 Concluding Thoughts on Retargeting and Business Strategy
Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com.
View all episodes
By Jon Matzner and Peter Lohmann
5
55 ratings
Mike has taught me more about REAL entrepreneurship than anyone other than my Dad.
Mike and I have worked together for almost 7 years, and talk pretty much every day.
He's "never had a real job since he was 18", has had multiple exits, has tried to retire twice but got bored, and is a great friend and mentor.
He has created a new retargeting service, that I am customer of, and has been crushing for us.
Full disclosure - If anyone signs up off my twitter, he has to send me a Lou malnati's Pizza - so I am just shilling at this point.
Love Mike.
--
Through our conversation, you'll discover:
00:00 Introduction to Mike Costigan: The Entrepreneurship Mentor
01:12 Learning Digital Marketing and Entrepreneurial Scrappiness
02:02 The Philosophy of Customer Acquisition and Building Relationships
04:18 Embracing the Challenges of Entrepreneurship
16:35 Survival and Success in Business: Lessons from Experience
18:07 Exploring the Power of Retargeting in Digital Marketing
21:41 Exploring the Power of Retargeting
22:03 The Mechanics of Retargeting: How It Works
23:03 The Cost-Effectiveness of Retargeting
23:40 Building a Comprehensive Retargeting Platform
24:23 Leveraging Retargeting for Different Business Models
29:01 Success Stories and the Impact of Retargeting
30:37 Technical Insights and Strategies for Effective Retargeting
35:11 The Future of Business with AI and Retargeting
40:26 Concluding Thoughts on Retargeting and Business Strategy
Stay connected for more insights and strategies by following @MatznerJon on Twitter and subscribing to our newsletter at lazyleverage.beehiiv.com.
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