In this episode, Adam Hare, CEO of Petley-Hare Limited, shares his journey in the insurance industry and the rebranding process his company went through. The conversation covers topics such as the impact of branding, the cancellation of carrier contracts, and the process of rebranding a brokerage. Adam emphasizes the importance of staying true to your brand and making tough decisions when necessary.

Adam discusses his journey of starting an agency, creating a meaningful brand, and the lessons he has learned as an entrepreneur. He shares his accomplishments, mistakes, and the importance of reinvesting in your business. Adam also emphasizes the need for collaboration in the industry and the desire to change the perception of the insurance industry.