Greg Purdy, CEO of Rival, joins the DIPP crew to discuss his background in insurance and software, his decision to join Rival, and the company’s focus on changing the broker automation process. Rival’s unique competitive advantage lies in its active engine that uses AI to optimize workflows and provide a more intuitive user experience. The company’s RPM platform and marketplace aim to connect data exchange and offer third-party products seamlessly. Rival is also focused on making the transition to their platform easier for brokers and plans to use AI to transform broker workflows and provide more efficient processes.