Digital marketing and SEO optimization are buzzwords thrown around when talking about building your brand online. But how do you know when to invest and where? Here to share his expertise is Lucas Renfroe. Lucas is a founding partner of Salon.Marketing, a digital marketing agency specializing in the salon and spa industry. He is also a founding partner of Roots Southern Salon in Savannah, GA. In this episode, Lucas sits down with our hosts, Jenn Yeager and Lindsey Young, to share practical tips on boosting your salon’s branding and attracting more clients in the digital sphere. In addition, he touches on building your website, the importance of generating reviews, when to pay ads, and how to grow your business continually. Join in to get valuable business insight to help your salon’s exponential growth.