Contact Heather: [email protected]

LINK TO FREEBIE https://heatherpod.kit.com/133031041f

LINK TO PLAYBOOK Retail Promo Playbook for $69

Takeaways

Tracking is essential for success in salon businesses.

What gets measured gets managed; it's crucial to track performance.

Retail is not just extra profit; it matters for every salon.

Gift cards can significantly boost cash flow and attract new clients.

Incentives can energize teams and enhance the holiday experience.

Key Performance Indicators (KPIs) should be established and monitored.

Setting a baseline helps in comparing future performance.

A holiday roadmap and checklist can streamline planning.

January can be a productive month with the right strategies.

Continuous improvement is key; always aim to beat your previous performance.

Chapters

00:00 Introduction to the Holiday Series

01:01 The Importance of Tracking in Business

01:48 Team Incentives and Planning for Success

03:43 Recap of Previous Episodes

06:48 Understanding Key Performance Indicators

08:39 Setting Up for the Holiday Season

14:51 Creating a Holiday Roadmap

17:42 Preparing for January and February

20:23 Conclusion and Next Steps

Keywords

salon business, holiday strategies, tracking performance, retail sales, gift cards, salon incentives, beauty industry, business coaching, salon success, holiday planning

Contact Heather: [email protected]

FREE Holiday Plan!!!

Retail Promo Playbook

Summary

In this episode of the Hair Hustle Podcast, Heather Podlesney discusses effective strategies for salon owners and stylists to boost their business during the holiday season. She emphasizes the importance of beauty business boosters, including holiday menus, add-ons, team incentives, and creating a festive experience for clients. Heather provides actionable ideas for service menus, effective add-on services, and incentives for both guests and team members, all aimed at enhancing the salon experience and increasing revenue. The episode concludes with a call to action for listeners to implement these strategies and share the podcast with others in the beauty industry.

Takeaways

Beauty business boosters are essential for increasing service revenue.

Holiday menus and add-ons can enhance client experience.

Creating a festive atmosphere encourages spending.

Team incentives improve morale and engagement.

Service menus should include seasonal options.

Small add-on services can significantly increase revenue.

Use AI to help create effective scripts for promotions.

Incentives for guests can drive sales and loyalty.

Simple gestures can make a big impact on team motivation.

Sharing knowledge and resources benefits the entire salon community.

Chapters

00:00 Introduction to Beauty Business Boosters

02:46 Holiday Menus and Add-Ons

05:46 Creating a Festive Experience

08:42 Team Incentives and Morale

11:38 Service Menu Ideas

14:45 Effective Add-On Services

17:14 Utilizing AI for Marketing

20:17 Guest and Team Incentives

23:07 Wrapping Up and Future Steps

Keywords

beauty business, salon strategies, holiday promotions, service add-ons, team incentives, client experience, retail strategies, salon management, beauty industry tips, holiday season planning

Contact Heather: [email protected]

Holiday Fool Proof Roadmap: https://heatherpod.kit.com/133031041f

Here are the show notes for your Apple Podcasts episode on the Hair Hustle Podcast:

Title: The Power of Gift Cards in the Salon Industry

Episode Description: In this episode of the Hair Hustle Podcast, host Heather Podlesney dives into the world of gift cards and their impact on salon businesses. Discover why gift cards are a game-changer for both small and large salons, and learn strategies to maximize their potential. Heather shares eye-opening statistics, promotional tactics, and tips on managing gift card revenue effectively. Whether you're an independent stylist or a salon owner, this episode is packed with insights to boost your business during the holiday season.

Key Takeaways:

Gift card sales in beauty and wellness are up 20% year over year. The average spend on a gift card is $142, with 25% of redemptions from new clients. Strategies for organizing gift card revenue and promotional ideas to increase sales. Importance of National Use Your Gift Card Day and how to leverage it.

Call to Action: Don't miss out on the opportunity to grow your salon business with gift cards. Share this episode with fellow stylists and salon owners, and start implementing these strategies today!

Hashtags: #HairHustlePodcast #SalonSuccess #GiftCardStrategy

2025 Holiday Guide: https://heatherpod.kit.com/133031041f

Contact Heather: [email protected]

Chapters

00:00 Welcome to the Hair Hustle Podcast

00:57 The Importance of Holiday Strategy

07:14 Retail: A Key to Salon Success

11:38 Understanding Retail Statistics

20:06 Setting Targets for Holiday Retail

25:45 Planning Your Inventory

31:59 Creating a Marketing Calendar

36:08 Looking Ahead: Future Episodes

Contact Heather with questions, topic ideas or coaching at [email protected]

00:00 Introduction to the Hair Hustle Podcast

01:22 Understanding the Anxiety of Raising Prices

03:35 Personal Experiences with Pricing Strategies

06:26 The Shift from Bundling to A La Carte Pricing

09:19 Recognizing the Right Time to Raise Prices

12:07 Letting Go of Money Anxiety

14:12 Communicating Price Changes Effectively

17:40 Handling Client Pushback on Price Increases

29:38 Empowering Stylists to Raise Prices with Confidence

Episode 45: The 90-Day Power Plan for Stylists

Episode Description: Join Heather Podlesney in Episode 45 of the Hair Hustle Podcast as she unveils the 90-Day Power Plan tailored for stylists. This episode is packed with actionable strategies to enhance your guest experience, optimize pre-booking systems, and boost your retail and upselling techniques. Heather shares insights on setting realistic financial goals and maintaining holiday boundaries, ensuring you hit the holiday rush with a full book and a healthy bank account.

Key Takeaways:

Focus on guest experience and pre-booking in September. Enhance retail systems and upselling in October. Control booking and set holiday boundaries in November. Set achievable financial goals and track progress weekly. Explore creative marketing ideas like the "Try Me" menu and pre-booking contests.

Next Episode Preview: Tune in next week for Episode 46, where Heather discusses raising your prices without raising your anxiety.

Contact: For questions or feedback, email Heather at [email protected].

Chapters

00:00 Introduction to the Hair Hustle Podcast

00:50 Introducing the 90-Day Power Plan

02:42 Recap of Previous Episode and Mindset Shifts

03:28 Breaking Down the 90-Day Framework

05:31 September Focus: Guest Experience and Pre-Booking

09:59 October Focus: Retail and Upselling Strategies

12:48 November Focus: Booking Control and Holiday Boundaries

15:10 Setting Financial Goals for the Holiday Season

18:55 Marketing Ideas for Increased Sales

22:44 Client Appreciation and Gift Ideas

23:28 Conclusion and Next Episode Teaser

Contact Heather: [email protected]

Take Control of Your Money FREEBIE: https://heatherpod.kit.com/c9f316e834

00:00 Welcome to the Hair Hustle Podcast

01:25 Mid-Year Reset: Reflecting and Planning Ahead

06:34 Three Big Mindset Shifts for Stylists

18:30 Mini Reset: Action Plan for August

SEASON 2 of the Podcast kicks off August 12. For the month of July, we are playing the MOST downloaded episodes of Season 1

THE MOST downloaded episode - TEN Ways to make 2025 a Success BEFORE it Begins

Any questions, please reach out to [email protected]

SEASON 2 of the Podcast kicks off August 12. For the month of July, we are playing the MOST downloaded episodes of Season 1

Number 2 most downloaded episode - Part 1 of the Guest Experience Series

Any questions, please reach out to [email protected]

SEASON 2 of the Podcast kicks off August 12. For the month of July, we are playing the MOST downloaded episodes of Season 1

Number 3 most downloaded episode - The Content Plan you can START TODAY

Any questions, please reach out to [email protected]