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Join us for a riveting ride to the era of the 'Google Dance' with digital veteran Melissa Cartagena. Expect to be enlightened by Melissa's candid revelations about her early career, where SEO and web ranking were quite different than they are today. She offers a unique perspective on AutoNation's low-key approach, including their commitment to being present at nearly every industry event. Melissa's rich experience across various sectors sets the stage for an engaging conversation, intricately weaving her past experiences with present strategies.When Melissa made the leap to the auto industry in 2014, she didn't just switch jobs, she engineered a paradigm shift. This episode uncovers how she adapted her digital expertise to a completely new context and successfully onboarded a team with digital backgrounds in the automotive realm. Melissa opens up about how she mentors her team using industry events like SMX and Programmatic IO to broaden their horizon. This episode is rife with insights about the automotive industry and its relationship with digital experience. Get ready for a wide-ranging and fascinating discussion!Melissa Cartagena is the Head of Digital Advertising at AutoNation.

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