Digital Queens

By Sarah Thomson - Online Social ButterflyBusiness Marketing

Digital Queens episodes

February 15, 2024 EP91 - Tips to grow your Business
In this episode, Sarah Thomson, a digital marketing expert, talks about how businesses can grow using social media and client relationships. She hosts "Social Circus" and shares tips on retaining clients and getting referrals. Sarah stresses the importance of moving beyond traditional marketing methods for a successful business.
She offers valuable insights into the challenges of gaining new clients through digital marketing and the potential of nurturing existing client connections. Whether you're a business owner or interested in marketing, this episode provides valuable knowledge to inspire success.
Sarah explores the benefits of focusing on past and current clients instead of relying solely on traditional marketing. As someone deeply involved in digital marketing, she explains that while traditional methods are useful, they often take time to generate results. Sarah suggests prioritizing existing clients and past clients as key sources of business growth. She offers practical advice to improve client engagement and funnel strategies.
23 min
February 06, 2024 EP90 - Leadership Coach Jenny Cole Shares Tips for Navigating Difficult Conversations
In this episode of the Social Circus, host Sarah Thomson sits down with leadership coach Jenny Cole from Positively Beaming to explore the art of navigating difficult conversations in both personal and professional contexts. The episode delves into valuable insights on improving communication skills that are essential for small business owners and corporate leaders alike.
Bringing a wealth of experience from her time as a school principal, Jenny Cole has journeyed through the trials of overwhelm and burnout to reforge her career as an entrepreneur and leadership coach. In her company, Positively Beaming, Jenny focuses her expertise on ensuring that women in leadership roles have the support, skills, and resilience they need to thrive in their positions.
Key Takeaways: Approaching difficult conversations requires understanding one's emotional triggers and learning to respond instead of react. Preparing and rehearsing challenging discussions can help mitigate negative outcomes and maintain professional relationships. Clear and concise communication is key; over-explaining or providing excess detail can undermine the message's effectiveness. Getting closer to those we're in conflict with and humanizing the situation can greatly improve the resolution process. Building a 'win-win' dynamic is possible by articulating needs clearly and working collaboratively towards resolutions.
26 min
January 30, 2024 EP89 - Claudia Neal-Shaw shares tips for building confidence in business.
In this episode of the Social Circus, host Sarah Thomson delves deep into the world of personal branding and self-marketing with the Claudia Neal-Shaw of Candor Consulting. The discussion unlocks the secrets to cultivating a business and personal brand with authenticity and confidence.
The conversation starts with Claudia's journey from a corporate lawyer to the founder of Candor Consulting. With a focus on women entrepreneurs, the dialogue touches on overcoming self-doubt, leveraging unique skill sets, and how to present oneself to the world with confidence. The episode is rich with strategies, personal anecdotes, and actionable advice for anyone looking to amplify their impact in business through personal branding.
Key Takeaways:
Establishing a clear personal brand starts with understanding oneself and one’s aspirations within the business.
Confidence is not the absence of uncertainty, but it's about taking action despite the fear and doubt.
It's vital to recognize one's own worth and the unique skill set one brings to the table, rather than underestimating one’s capabilities.
Simple confidence boosters can play a significant role in how we present ourselves online and in person.
Sharing one's gifts and specialized skills with the world is not only a personal achievement but also an obligation.

[email protected]
https://www.instagram.com/claudia.nealshaw/
https://www.candourconsulting.com/
25 min
January 23, 2024EP88 - Demystifying the Launch Process: A Guide to Successful Digital Product Launches
Dive into the exciting world of launching with Sarah Thomson in episode 88 of the Social Circus, where she unpacks the intricate puzzle of digital marketing launches. This episode serves not only as a comprehensive guide but also demystifies the daunting experience of launching a product or service in the digital space. If you've been wrestling with the idea of a launch or find yourself intrigued by the process, keep reading for an episode that promises to empower and enlighten.
Sarah explains the multifaceted stages of the launch process, beginning with the ‘prelaunch’ phase, steering through the core launching event, and smoothly landing into post-launch activities. With an enticing blend of marketing strategies, Sarah advocates for the engagement of one's digital audience and emphasizes the critical nature of staying visible and consistent across platforms. The discussion is ripe with insightful tips, from warming up your audience to harnessing the energy during the launch for optimal results. Read on as Sarah reveals her tried-and-tested methods and offers a golden opportunity to access her "Ultimate Launch Toolkit" as the trajectory towards successful launching is charted.
Key Takeaways:
Launching refers to a systematic online event aiming to get a product or service in front of an audience, inciting engagement and anticipation for purchase.
The prelaunch phase is crucial, often involving waitlist creation or engaging launch events like webinars and social media blitzes to prime the audience.
A launch period of 10-14 days is optimal to maintain momentum and provide adequate time for consumers to make purchasing decisions.
During the launch, an entrepreneur should be highly visible, engage actively with potential consumers, and anticipate a surge of last-minute sales.
Post-launch activities are essential, including soliciting feedback from non-buyers and offering modified versions of the product that could lead to future conversions.
Notable Quotes:
"Launching is typically an online event and involves using all of your digital marketing strategies."
"If you launch, you will always perform better than if you just kind of have your cart open and you just talk about it now and then."
"The launch is the language that we use to say, this is the moment that I'm going to be putting my offer out into the world."
"During the launch period, you are blanketing your social media, you are emailing your list as much as you're comfortable."
"The purpose of a launch event is to get someone warmed up and excited about your offer."
Resources:
Referenced in the discussion is Sarah Thomson's "Ultimate Launch Toolkit," which is available at a reduced price of $97, down from the usual $297.
Invoke the enthusiasm and strategy behind successful digital launches by giving the full episode a listen, and don't forget to explore Sarah Thomson's "Ultimate Launch Toolkit" for a step-up in your launch game.
Stay tuned for more of Sarah's empowering and expertise-laden discussions on the Social Circus.

Ultimate Launch Toolkit
23 min
January 16, 2024EP87 - Setting Goals and Boundaries for a Successful Year in Business
Welcome to the Social Circus podcast, where host Sarah Thomson embarks on a journey to explore the pivotal aspects of social media, business mindset, and the intricacies of entrepreneurship. Dive deep into the heart of goal setting and strategic planning, as Sarah unveils her reflections on the past year and maps out her objectives for 2024. If you're an entrepreneur seeking guidance on translating your vision into tangible results or simply curious about maintaining a work-life balance, this episode is tailored for you.
Sarah Thomson starts the year with a positive outlook, emphasizing the critical nature of goal setting for business growth. Throughout the episode, Sarah shares her deliberate approach to setting achievable financial goals, dissecting revenue streams, and constructing a systematic plan to propel her business forward. The second segment of the podcast offers valuable insights into setting boundaries, structuring non-contact weeks, and managing client expectations to prevent burnout and prioritize personal well-being.
Key Takeaways:
Setting concrete goals is essential for directing your business toward success and ensuring accountability for growth.
It's important to review previous years' accomplishments and use them as a foundation for setting realistic expectations.
Time management and boundary setting are vital for balancing professional commitments with personal well-being.
Time blocking, including designated CEO days and flex days, can greatly enhance productivity and prevent burnout.
Integrating personal milestones and important events into your business calendar ensures you remain present for life's significant moments while running a successful business.
Notable Quotes:
"You must, must know where you are going. Otherwise, anywhere is good."
"We have to honor ourselves and our energy and remind ourselves, why did we start our business and come back to that as your north star?"
24 min
January 10, 2024EP86 - Challenges and Lessons of 2023 in Business
In this episode, Sarah Thomson reflects on the year 2023 and shares her experiences and lessons learned. She discusses the challenges she faced, such as losing a six-figure government contract and the impact it had on her business revenue. Despite these setbacks, Sarah was able to grow her business by 6% through hard work and determination.
Sarah also talks about the importance of setting boundaries with clients and learning to say no to requests that don't align with her business goals. She shares her experiences of saying yes to things she had no business doing and the lessons she learned from those situations.
Additionally, Sarah discusses the value of networking and connecting with other entrepreneurs. She shares her decision to run co-working days and the benefits she gained from them. She also emphasizes the importance of reviewing and evaluating your business regularly to identify areas for improvement and growth.
Key Takeaways:
Set boundaries with clients and prioritize self-care.
Say no to requests that don't align with your business goals.
Focus on networking and connecting with other entrepreneurs.
Regularly review and evaluate your business to identify areas for improvement.
25 min
December 05, 2023EP85 - Goal Setting and Planning for a Successful Business in 2024
In the final episode of The Social Circus for 2023, host Sarah Thomson discusses the importance of goal setting and planning for small businesses. She emphasizes the need for realistic goals and encourages listeners to review their financials from the past year to inform their goal setting for the upcoming year. Sarah also highlights the significance of understanding the numbers in your business and suggests seeking the help of professionals like bookkeepers and accountants. She advises listeners to assess their current capacity and set goals that are achievable and aligned with their energy levels.
Key Takeaways:
Set realistic goals based on a review of your financials from the past year.
Understand the numbers in your business and seek the help of professionals if needed.
Assess your current capacity and set goals that align with your energy levels.
Take time off during the Christmas period to rest and recharge.
25 min
November 28, 2023EP84 - Laura McRae - Managing and Launching a Podcast
Summary:
In this episode of The Social Circus, host Sarah Thomson interviews Laura McRae, a podcast manager, about the process of launching and managing a podcast. Laura explains that many people find podcasting overwhelming and don't know where to start. As a podcast manager, Laura helps her clients with all the technical aspects of podcasting, including setting up hosting platforms, editing episodes, and creating social media content.
With a background as a virtual assistant, Laura decided to niche down her business and focus on podcast management after taking two podcast management courses. She offers a range of services, including setting up hosting platforms, editing episodes, writing show notes, and creating social media content. Laura's goal is to take care of all the technical aspects of podcasting so that her clients can focus on creating great content.
Key Takeaways:
Niche down your podcast to target a specific audience and make it more searchable.
Choose a podcast name that includes a keyword for better searchability.
Consider the length of your episodes based on your target audience's preferences.
Weekly episodes are recommended for better momentum and consistency.
Outsourcing podcast management can save time and ensure a smooth process.

podcastsupportservices.com.au
[email protected]
Instagram (@podcast.support.services)

Podcast Support Services

https://www.linkedin.com/in/laurajmcrae/
21 min
November 21, 2023 EP83 - Get Festive - Creating Engaging Christmas Content on Social Media
In this episode of The Social Circus, host Sarah Thomson shares tips and ideas for creating engaging Christmas content on social media. She emphasizes the importance of making social media fun and simple for both the business owner and the audience. Sarah suggests starting with a post that informs the audience about the business's Christmas plans and availability. She also encourages businesses to take a break during the holiday season and set clear expectations for when they will respond to messages.

Sarah recommends creating a Christmas video or photo to wish the audience a Merry Christmas and thank them for their support. She suggests adding some Christmas fun to the branding, such as festive elements in the logo or cover image. For product-based businesses, Sarah advises checking the website and setting up commerce tags on Facebook and Instagram to facilitate easy purchasing.

For businesses that don't sell products during Christmas, Sarah suggests supporting other small businesses by giving them shoutouts on social media. She also introduces the concept of user-generated content (UGC) and encourages businesses to engage their audience by asking them to share photos or participate in fun activities and games.
20 min
November 14, 2023EP82 - Louise Percy
In this episode of The Social Circus, host Sarah Thomson welcomes back etiquette coach Louise Percy to discuss tips for hosting and attending Christmas parties and networking events. Louise emphasizes the importance of sending invitations well in advance and using electronic RSVPs to track attendance. As a host, it is crucial to greet guests at the entrance and introduce them to others. For guests, self-introductions and confident networking are key. Louise also advises on navigating sensitive topics and managing alcohol consumption at work functions.

Louise Percy is the founder of the Percy Institute of International Protocol and an expert in etiquette and elegance. With a background in military, political, and diplomatic work, Louise has been running the Percy Institute since 1992, offering courses and coaching on social and business etiquette. She is known for her expertise in networking and has recently launched a podcast called "Manners and Other Matters: Exploring Etiquette and Elegance."

Here’s how you can connect with Louise:
https://thepercyinstitute.com
Facebook - The Percy Institute
Instagram.
Linkedin
Manners and Other Matters Podcast

Key Takeaways:
Send invitations in advance and use electronic RSVPs to track attendance.
Greet guests at the entrance and introduce them to others as a host.
Be prepared to do self-introductions and confidently network as a guest.
Take cues from the host regarding alcohol consumption at work functions.
Practice respect, consideration, and kindness when traveling and in confined environments.
27 min

About Digital Queens

From the publisher's feed

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.