Digital Queens

In today’s episode, I chat with SEO Copywriter, Kara Stokes, from work life balance to jaw dropping tips when it comes to writing copy for your audience, and why it matters. From keyword research, click-worthy sales pages, website navigation, SEO-friendly content, and more.

Kara shares how and why she became a copywriter, and what it’s like to work with her. The ability she has to give her clients the best of her by having the flexibility to work when she’s most creative.

Tune in to know where to start from a copywriting perspective when it comes to SEO, the common challenges you face and things to consider when it comes to what your customer is searching for and how you fix their problem. You may be surprised to hear it’s not about you.

We also cover the best place to start when reviewing your website, the most important pages to have to give your customer an insight into who you are and how you can help them.

If you’re looking for higher engagement to transform the people that visit your website into paying customers, then this episode is for you.

Connect with Kara here:

https://www.facebook.com/karastokescopywriter

https://www.instagram.com/karastokescopywriter/

https://www.linkedin.com/in/karastokescopywriter/

Your Friendly Fitness Copywriter - Kara Stokes (karastokescopywriter.com)

Tune in to hear the main reasons I created The Blooming Biz Academy as a membership. What it’s all about, and what it did for me and my business. One of the reasons I created this new space was to continue to give you a place to go where you can still participate in activities with myself, and enjoy a great community feel.

Your 12-month membership is incredible value and includes:   

• A private Facebook community with weekly opportunities to connect with others, and share your offering

I also let you in on some of the selfish reasons the Academy allows me to continue doing my favourite things; teaching, sharing, and supporting others, all while creating ease and flow inside my business.

Sound too good to be true? Wait until you hear this…

If you use the coupon code “podcast” you can join for $99.00 (AUD) for 12 months. That’s right listeners! A whopping 50% off. So, if you’ve been sitting on the fence take this as your sign and join today.

I didn’t want to create something that was out of reach, I made it affordable, so you don’t have to worry about paying every month. This way it gives you lots of opportunities to learn and create new connections without putting you under financial pressure.

As always, I hope this episode inspires you and gives you the confidence to keep moving forward taking imperfect action.  

Here’s the link to join The Blooming Biz Academy Digital Marketing Courses | Blooming Biz Academy | Online Social Butterfly

In today’s episode, I chat with Amanda (AJ) from AJ Harrington Photographer about why she started her business, and her journey into being an entrepreneur.

Although AJ has a degree in Exploration Geophysics and worked in oil and gas industry for 10 years, after having her daughter she wasn’t so keen to commute to the city every day.  Contemplating her next move, she had her light bulb moment while chatting with a friend about what she loves to do in her spare time. You might be shocked by the consistency of AJ when you hear what she did every day for the 3 years prior to starting her business. 

We chat about the challenges we face as women when running a service based business and putting ourselves out there. We both agree it’s a big thing to show your face but for AJ it’s all about making you feel comfortable.

Tune in to hear tips and techniques AJ uses to help you show up as your best self during your photo shoot. As well as the different photo shoots, how to prepare for them, how to choose the right photographer for you, as well as what’s included in her packages and more.

If you’d like to know if AJ is a good fit for you, why not book a discovery call with her and have a chat. 

Here’s where you can connect with AJ:

www.ajharringtonphotos.com

www.instagram.com/ajharringtonphotos

www.facebook.com/ajharringtonphotos

In January 2023, I made the decision to close my Facebook Group. I could see from the outside looking in this would look like a strange thing for me to do, especially as I teach you how to use social media as a marketing tool.

Tune in as I take you on the journey of why I started my free Facebook Group, how it evolved over time, and the reasons I made the decision to close it. You’ll also hear why I created my new paid membership The Blooming Biz Academy, and how it’s become a highly engaged community in such a short time.

This episode has business lessons, marketing tips and where you can still get your hands on some free stuff to help grow your business.

Here’s the link if you’d like to find out more about The Blooming Biz Academy Digital Marketing Courses | Blooming Biz Academy | Online Social Butterfly

In today’s episode, I chat with Nina from Mindful Parenting Lifestyle about her business, and her experience of completing my course, List Builders Lounge. Having a corporate background in compliance, lead magnets, trip wires and list building was not part of her vocabulary.

 Tune in to hear how Nina got more than she bargained for when she signed up to the live round of List Builders Lounge. The advantage of attending the course live gave her a community to validate her ideas, receive feedback from other members in the group, as well as provide feedback on their ideas.  

Nina said “It’s really opened my eyes to new things. Before I started, I was like, my coaching program, that’s what I do. Now there’s so many things I can do to add to what I offer.”

Nina’s vision for this year is to create a subscription box for parents. Head over to Nina’s website and join her mailing list to be the first to hear about it. Also, check out some of the free resources she created during the course mentioned in this show while you’re there.

I asked Nina what she would say to anybody thinking of doing the next live round of List Builders Lounge… “Give it a go because you’ve got nothing to lose and so much to gain. The wealth and experience you’ll get from Sarah as well as the other people in the course… it’s mind blowing. I was so surprised at how much I learnt”.  

Here are the links to Nina’s website and socials:

Mindful Parenting Lifestyle | Courses | Australia | Perth

https://www.facebook.com/mindfulparentinglifestyle

https://www.instagram.com/mindful_parenting_lifestyle/

This week I chat with Nikki Paterson. Nikki is passionate about education and training. She created a course to fix a problem she knew people were having, but she didn’t think about how she would market or sell her course. She needed help and that’s how she came into the world of the List Builders Lounge.

She shares the confidence it gave her by completing the live rounds, and the support she received from other members of the group. Saying if she hadn’t committed to the live rounds, planned ahead to attend each session to keep her on track she would still be working on it. She walked away with everything she needed.

We talk briefly about tech, software, and the cost involved in launching a course. Nikki uses an all-in-one platform called Zenler. Telling us why she chose to use them, and how it meets her needs.

As a participant to my last List Builders Lounge, I asked Nikki her thoughts on what some of the key elements she thinks are good to have in place before committing to the course. Tune in to hear what she has to say.  

More info on List Builders Lounge can be found here

Here’s where you can connect with Nikki:

https://www.facebook.com/accomplisheducationau

https://www.youtube.com/channel/UCWq1RQs_uEUCz143fK4kqZA

Feel free to use Nikki’s affiliate link if you’re interested in Zenler https://www.newzenler.com/invite/b48E5e

This week I chat with Email Marketing Expert, Yael Keon. Like many of us, it won’t surprise you to hear Yael started her own business to have a say on her own time.    

Tune in as Yael lets us in on how she came to niche into the world of email marketing.  Sharing a myriad of juicy tips, including how to take the pressure off and give yourself permission to email your audience. Don’t be surprised if you listen to this episode and get straight into writing an email to the people on your list – they want to hear from you!

We talk all things what to share, when to share, why you share, and how to share the information your audience is waiting for. As well as the best place to start, some of the software out there available for email marketing, including her recommendations, and how each one differs depending on what it is you’re trying to achieve.   

If listening to this episode does one thing today, let it be to give you permission to take the next step with your email marketing regardless of where you’re currently at with it.  

Like starting a business, don’t think you need to have everything in place to begin. Just start!

Here’s where you can connect with Yael:

Instagram: https://www.instagram.com/yaelkeon/

Facebook: https://www.facebook.com/yaelkeon

As promised, here are the websites to the different software mentioned in today’s episodes:

Mailerlite - www.mailerlite.com

Klaviyo – www.klaviyo.com

Active Campaign – www.activecampaign.com

Tune in to hear what an email list is, what it’s used for, and the importance of having one of these in your business. I’ll tell you the best place to start, and why you need to be consistent when keeping in touch with your customers, past, present, and future.

Although I’ve been in business for over a decade, you may be surprised to hear it’s only in the last 3 to 4 years I have actively built my email list. I have worked so hard to get it to where it is today, and I just love to share free content with my audience. My list and email marketing are one of the most important marketing activities in my business.

You’ll hear how I effectively use email marketing to make sales in my business and connect with my audience, as well as tips on the opportunities you have for people to sign up to your list.

Don’t worry about whether you’re cluttering up people’s inboxes, they will have a system for catching-up with your news.

I share some of my list building strategies; where to start, and great places to promote it. I also touch on lead magnets, and what this might look like for you. As well as things to consider when you’re creating an opt-in, what your customer journey will look like. Don’t be afraid to test things - put it out to your audience, see what they respond to. We’re always learning and growing in business.

Remember people opted-in because they want to hear from you and want to know about your offers.

If you’re not already on my list, feel free to head over to my website and sign up there - Facebook Marketing Course | Facebook Marketing Specialist | Online Social Butterfly

Back by popular demand! Today I chat again with my very own Business Manager, Marianne about all things Teams. The difference between Teams and Zoom, how it works and what you need (or not) to use it.

Unless you’ve been living under a rock you will have heard of Zoom, but not everyone talks about Teams in the same way, even though it does all that Zoom can, and more. Teams is a Microsoft application which allows you to video call for up to 30 hours – who knew! Marianne is passionate about making our money work harder in our business… Why would you pay for Zoom if you’re already paying for Microsoft?

It may surprise you to hear you don’t need to have a subscription to use it. So, let’s say you have a meeting set-up with a potential client, if they have sent you a link to join their meeting it doesn’t mean you have to have Microsoft Teams on your computer, laptop, or phone to join, you can simply come in as a guest. You can chat, share files, share links and much more.

Marianne managed to convert me into using Teams, I like to use it best on the go so I have it on my phone. It’s great if I need to contact my VA about something, I can quickly type a message and it’s there for when she’s next online to pick it up. It’s been a bit of a lifesaver.

Tune in to hear why Marianne raves about Teams, how she uses it in her business,  and which one of the Microsoft apps is her favourite.

Here’s where you can connect and learn more from Marianne:

Instagram: https://www.instagram.com/thriveadminservices/

Facebook: https://www.facebook.com/thriveadmin

Marianne also runs a Facebook group which is free to join called “Microsoft Dynamos” where she has a different theme each month to showcase what Microsoft has to offer.

Also, as promised, here is the link to the last episode Marianne appeared on.

EP15 - Marianne Tansley - Online Social Butterfly

In today’s episode, I chat with AJ Davis from Change Your Thoughts. AJ’s work focuses on overcoming challenges like perfectionism, procrastination and fear of failure, by uncovering the reasons behind them, rather than just addressing the symptoms. 

After burning out in the corporate world AJ knew it was time to look for something else. She started her first business as a Business Manager, before finding Rapid Transformation Therapy which she refers to as her soul on fire business. 

AJ works online with women who have limited beliefs, especially when it comes to putting themselves out there, think… huge risk of failure, judgement, credibility, comparison, all the things that stop us taking action. 

The stories we tell ourselves, and the excuses we come up with on a regular basis which hold us back. I also share a task I procrastinated over for two weeks.   

AJ gives us two questions we can ask ourselves which will help us get out of our own way to make phenomenal changes in our lives. 

Connect with AJ on Instagram, it’s where she likes to hang out @changeyourthoughts_au/

She’s also got a free “Silence Your Self Doubt” pep talk that you can download from her website. Jump over there now and check it out - https://changeyourthoughts.com.au/silence/