Digital Queens

Studying in Hamburg at the Institute to Graphic Design, Constanze is passionate about creating a brand you love, and want to show off.  She shares the inspiration behind starting her own business after working for medium to large agencies both here in Perth, and in Germany.

Tune in to hear her response when Sarah bravely asks, do I need a professional logo now we have Canva? Chatting all things brand identity, from colours to fonts, as well as all the other elements that make up a brand.

This episode is for you if you’re wondering what it’s like to work with a graphic designer. You may have been in business for a while, starting to get recognised but don’t feel as though you have all your branding elements in place giving you the confidence to show up where you’d like.  

Constanze takes what’s in your head and in your heart and brings it to life, starting by asking a set of specific questions of what you do and don’t like.

Whether you’re working with a graphic designer to create a whole new brand, or polish the elements you already have, after working with Constanze you will walk away with your very own style guide which will help you be consistent across all your marketing, so you’re recognised by your ideal clients immediately.  

Tune in to hear what you can be thinking about before hiring a graphic designer. Interestingly it’s not just about you.

If you’re ready to stand out from the rest, here is where you can connect with Constanze.

Connect with

@ckgraphicdesignperth

Alicia settles into her very first podcast interview by sharing how she went from being a qualified teacher to where she is today.

So much wisdom shared in this episode when it comes to making sales easy, not sleazy. How as women we’re often reluctant to talk about sales, and money, but we’re very good at building relationships, and making connections with people, seeing how we can help them. Hear Alicia’s simple strategies to reframe our approach to doing sales our way.  Some may surprise you!

They chat about the tricks not to miss when you’re getting leads through the door to the importance of nurturing the customers we already have.  

Alicia shares some fabulous insights into the things we need to consider when looking at whether our product or service is profitable. Especially when studies show it’s 5 times more expensive to get a new customer. Selling to existing customers has a 60-70% success rate v’s only a 5-20% success rate when you sell to new customers. Only 18% of companies focus on keeping their customers.

They also touch on what to factor in when calculating how to make a profit whether you’re selling a service or a product.  

If you’ve been feeling a bit of a slump or lack of motivation when it comes to sales, I highly recommend tuning into this episode for some inspiration. You never know where it may lead.

If you’d like to connect with Alicia or hear more about her consulting, coaching and training packages to help you build your bank account daily, here is where you’ll find her:

https://www.instagram.com/aliciamenkveld/

https://www.facebook.com/SavvyinSmallBusiness

https://www.linkedin.com/in/aliciamenkveld/

https://www.Aliciamenkveld.com to download Alicia’s free guide.

Danni creates websites using WordPress and Divi. She loves the flexibility, and the fact once she’s handed it over, you have full control giving you the ability to maintain it. Tune in to hear why it’s important you have control of your website.   

Hear what she has to say to look out for if you’re initially swayed into choosing a cheaper option, and why this could end up costing you more money over time.  

Danni recommends being open and upfront when shopping around for a website designer, make sure you connect with the person you are going to be working with, be clear on your budget and what you want, and that it’s ok to start with a homepage and build from there.

Your business is forever changing so don’t wait until you’ve got all your content together to launch it, get a homepage built, and you can expand from there. Both agree that done is better than perfect. Comparing building a website to building a house; it’s always going to need maintenance, changes, and improvements.

If you work with Danni, as well as handing over your website she will provide you with a recorded handover which answers all the questions specific to your website, so you’re able to refer to at any point, helping you to make your own changes, and not having to pay for someone else to do them for you.  

She also shares the basics you need to know the answer to as you begin the process of working with a web designer; Who are you? Who are you servicing? What services do you provide? And more.

If you’d like to work with Danni, or connect with her on social media, this is where you’ll find her:

https://instagram.com/blackcactus_digital/

https://facebook.com/blackcactusdigital/

Don’t worry if you’re new to lead magnets, or haven’t heard this terminology before, Sarah tells us what a lead magnet is, why it’s a super important marketing activity for your business, and how to go about choosing one for you and your audience.

A lead magnet, or perhaps you know it as a freebie, or an opt-in is a free resource you will give your audience in exchange for their email address. Ultimately, it leads people in to buy from you.

Sarah shares some ideas for what your lead magnet can look like when it comes to what you are going to giveaway to your audience, and the things to consider when creating one. Plus, what to do next.

Whether you’re selling a product or a service, you need to know the answers to what would my audience like to know before they purchase from me? What does the customer journey look like for them? How can I show I’m an expert in my field?

You might be interested to hear Sarah share the two assets in her business that she will not be giving up.

Sarah laughs as she talks about a lead magnet she came up with for her business which ultimately leads her audience elsewhere, but hey… she’s all about sharing the love.   

There are two ways you can build your list, the organic way, or by using FB Ads.

Today’s episode is sponsored by Sarah’s course ‘The List Builders Lounge’. If you’re looking to skyrocket your list building efforts and want to find out more, here is the link:

Facebook Marketing Course | Facebook Marketing Specialist | Online Social Butterfly

Don’t forget to leave a review and subscribe so you don’t miss an episode. Happy listening!

Growing up in rural Ireland, IT wasn’t the expected career choice for Caitriona. After finishing University, it was clear to her she didn’t want to become the accountant she thought she did.

More than ever small businesses are contacting her for help after they have been impacted by cybercrime. Don’t let this be you!

If Cait had a dollar for every time someone contacted her to say “I never thought it would happen to me” she’d be a very rich woman. Caitriona is here to help prevent it from happening in the first place, sharing her advice on the things we need to consider and put in place when it comes to keeping us safe online.

Did you know 60% of small businesses impacted by a cyber incident never fully recover. Businesses need to understand the tactics hackers might use to manipulate into paying fake invoices, also making sure you can recover, having systems and processes in place for this.

How important it is to get the basics right to stay safe online. What are the basics?

What we need to consider, and actions to take. Ask yourself… How would your business continue to operate if you couldn’t log on tomorrow? Could you keep operating? How long would it take you to recover? It’s a scary thought, one not to be ignored.

She also shares the most common scams happening at the moment. Without knowing we give away a lot of information about ourselves online that hackers can use against us. You may be shocked to hear her share the small business whose website was hacked.

Cait wraps up by sharing how you can work with her.  She delivers a lot of free workshops, a one hour business health check, and has recently created a one-day workshop (next one is October 2022) because she knows one of the biggest challenges for small business owners is they know what they need but perhaps don’t have the confidence to deal with it, we’re talking password managers, multi factor authenticator etc.. you get to do a full review of your risks as well as fixing up any issues all in one day.

Here is where you can connect with Caitriona:

https://www.linkedin.com/in/caitrionaforde/

https://www.instagram.com/cait_cybersafe/

https://www.facebook.com/caitbusinessconsulting

Before relocating to Singapore for her husband’s work in 2021, Grace was running a successful dance events company. She wasn’t a stranger to running a business, building a community improving her services, and connecting with others.

She missed beautiful smelling, non-synthetic candles/fragrances in their new home so came up with the genius idea to create exactly what she was looking for… solving her own pain point if you like. Knowing she couldn’t do it all herself she went on the search for the best marketing agencies, reading reviews as well as setting aside a budget. She knew she could launch her business with the 200 Instagram followers she had, and a few people on her email list but also knew if she wanted to reach wider audiences then knowing her numbers and paid advertising was the way to go.

Tune in to hear what Grace has to say about what you should be getting from a digital marketing agency. From content creation to campaign structures and return on investment, this episode has it all. Talking about the numbers you need to consider before investing in an agency so you’re not throwing your money away.

Grace sells beautiful Ora diffusers with 100% blended oils that don’t need power, expertise or watching over when you leave a room. All created from her kitchen in Singapore using the best oils that you can just pop in and turn on.

Connect with Grace on her Instagram:

@begintoarrive

@grace.mae.armstrong

Or visit her website: https://www.begintoarrive.com

Foundr.com is the education company Grace referred to in this episode.

During their chat Sarah’s FB Ads foundation course came highly recommended, find it here  

onlinesocialbutterfly.com.au/online-courses.

As a qualified process engineer, Enrika started her bookkeeping business as a side hustle to provide her with the flexibility to be able to support the lifestyle she wanted to create for her and her family. After a while, she saw the potential of running her business in its own right, making it a steady income stream, so she rebranded to Mind Your Money in order to grow her business to more than bookkeeping.

In this episode the ladies chat about their business journeys including some of the challenges, the importance of mindset and building a network to connect with others. Saying it’s hard to be everything in your business, and how good it is to know your strengths and outsource your weaknesses, so your business doesn’t take up all your time.

Hear the questions it’s ok to stop and ask yourself to help you move forward. One being, what are we trying to achieve? Not everyone is in business for the money. Define success for yourself. Don’t be afraid to ask yourself, what does success look like for me? It’s so easy to get caught up in what everyone else is doing, looking like they’ve got it all together.

Enrika is passionate about making sure you do something for yourself every single day.  It doesn’t have to be going for a massage or meditating. It can be something as simple as having a cuppa in silence, giving yourself time to take a short break, reflect and give yourself the headspace for the ideas to come in.

Hoping to inspire others Enrika is going to start doing a monthly theme and some videos about business life integration focusing on things like cashflow, mindset, success, all obligation free. So, if you’d like to connect with her, or find out more here’s is where you will find her:

www.facebook.com/MindYourMoneyBiz

https://au.linkedin.com/in/enrikag

https://bit.ly/googlebusinessmindyourmoney

https://www.instagram.com/mind.your.money

Hashtags, insights, different platforms, and scheduling tools and much more are touched on in this episode.

Social media is a fabulous marketing channel for our business, like everything else it’s forever changing. Sarah’s here to debunk some myths such as…  Does Facebook reduce my reach because I’ve shared it from Instagram? Why can’t I post just once and get someone to buy from me? Do I need to be on every platform? How do I know which platform(s) I should be on? What do I need to consider when deciding where to show up? How many hashtags should I use?

Hear a bit about Meta Business Suite - the ability to post on more than one platform at a time, as well as being able to customise your content, and use it from an app on your phone – who knew?!

Let’s not forget although social media is a free tool in terms of it not costing any money (unless you’re paying for Ads, of course). Free in monetary value perhaps, but it’s not completely free when you think about the time, energy, knowledge, and skills you need to create content to grow your audience organically.

It’s interesting what she says about the number of followers you have, and how this can be seen as a vanity metric.

Her message is clear… be consistent and keep going. Sarah has people who have followed her on social media for a long time, they may not have purchased anything from her… yet. However, they engage with her on a regular basis, and attend her free classes. People can hear your message all day every day, but it must land for them at the time they’re ready. So, show up regularly and build that know, like and trust your audience is looking for.

This episode is for you if you are looking to improve your social media presence without the worry and anxiety it can sometimes bring with it. Setting small goals for continuous improvement is key. Be honest with yourself and stop putting yourself under pressure.

Feel free to DM Sarah if you’ve implemented any of her tips from this episode. It’ll make her day to hear how you’ve got on.

Don’t forget to leave a review and subscribe so you don’t miss an episode. Happy listening!

Louise shares all about knowing what to do, when to do it, how to do it, and what not to do. From small talk tips, to building rapport, including best practise when it comes to how to present yourself with confidence. This episode has got it all!

The Percy Institute is both a training and consultancy organisation, their role is to give you confidence by learning the intricacies of modern etiquette both business and social. Having had offices in Singapore and Shanghai Louise is more than qualified to consult widely on cross cultural awareness issues as well.

They discuss the evolution of manners, and how much things have organically evolved over Louise’s 30 years in business. How it’s always important to be kind and considerate to others. Also, the importance of correctly addressing somebody upon first meeting, and being able to build rapport which can lead to successful business.

At some point, we’ve all gone to an event on our own and felt daunted by the fact we don’t know anyone. Making sure you arrive on time is key, as it’s highly likely the organiser will be there to greet you and be able to introduce you to someone. After all, that person is likely feeling the same way. Remember you already have common ground, the fact you’re both at the same event for the same reason. It’s interesting to hear what Louise recommends you do after attending an event, helping you to feel more comfortable and prepared for the next one.

They also discuss what it’s like showing up in a digital age, and the importance of first impressions whether you’re showing up online or in person.

Tune in to hear Louise’s saying about being prepared and being able to show up as your best self, as well as some of her amazing stories of how she got to where she is today.   

Here’s how you can connect with Louise:

https://thepercyinstitute.com

https://www.facebook.com/ThePercyInstitute

The elegance club is the name of Louise’s Facebook Group

https://www.instagram.com/thepercyinstitute/

https://www.linkedin.com/in/louise-percy-01866510/

You may have been watching Black Friday promotions from the sidelines and wondered if you can use them in your business. This episode is going to give you a lot of tips and tricks on how you can leverage yourself into a Black Friday promotion and set yourself up for a brilliant end of year.

Black Friday always falls on the Friday after Thanksgiving. Over time it’s expanded to more than just one day - seeing promotional emails and social media coming out up to one week before.

Regardless of how consumer confidence sits customers always have money to spend in the build-up to Christmas. The last couple of years have seen more and more people switching to online shopping. Sarah shares tips on how to get our consumer’s attention. Your audience are going to be looking out for an irresistible offer, so knowing what they want is key… don’t be afraid to ask them.  

It doesn’t necessarily mean you have to offer heavy discounts. It could be an exclusive offer only available during Black Friday. Consider adding free gifts, or a Black Friday bonus. Tune in to hear more!

Sarah likes to donate to a charity or a local cause, a couple of which are in the notes below.  

For a successful Black Friday Promotion you really need to start getting organised now, as it takes effort. If you’ve done one before, look back at what worked last time, and what changes can be made to make it better this year.

So, it you’re considering getting involved in a Black Friday Promotion this year and want to know how to get your consumer’s attention? This episode is definitely for you.

Here are the links to the causes Sarah supports mentioned in this show:

https://www.kiva.org/ and https://www.womenforwomen.org/what-we-do

Don’t forget to leave Sarah a review and subscribe so you don’t miss an episode.

Happy listening!