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Digital Sampling with Social Nature
79% of consumers have bought a new product in the last month; how do you make sure your brand is one of the the new products in a consumer's cart? Today we welcome Annalea Krebs, founder and CEO of Social Nature, a product discovery and trial platform in the better-for-you space. Listen in as Annalea covers the landscape of product discovery and trial amidst the pandemic (including demos, subscription boxes, coupons), her recommendations for top consumer insights questions to ask, her tips for building communities (Social Nature's community has nearly 1 million people!), and actionable ideas for how to best create online brand awareness, drive offline purchase, get consumer feedback, and turn consumers into brand advocates.
Social Nature is a proud sponsor of Startup CPG.
Episode Links:
Special offers from Social Nature for Startup CPG members:
Exciting News: The Startup CPG Podcast has just been named the #2 CPG-Themed Podcast! Thank you for all of your support!
Show Links:
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By Startup CPG
5
557557 ratings
79% of consumers have bought a new product in the last month; how do you make sure your brand is one of the the new products in a consumer's cart? Today we welcome Annalea Krebs, founder and CEO of Social Nature, a product discovery and trial platform in the better-for-you space. Listen in as Annalea covers the landscape of product discovery and trial amidst the pandemic (including demos, subscription boxes, coupons), her recommendations for top consumer insights questions to ask, her tips for building communities (Social Nature's community has nearly 1 million people!), and actionable ideas for how to best create online brand awareness, drive offline purchase, get consumer feedback, and turn consumers into brand advocates.
Social Nature is a proud sponsor of Startup CPG.
Episode Links:
Special offers from Social Nature for Startup CPG members:
Exciting News: The Startup CPG Podcast has just been named the #2 CPG-Themed Podcast! Thank you for all of your support!
Show Links:
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