The Startup CPG Podcast

Digital Sampling with Social Nature

Listen Later

79% of consumers have bought a new product in the last month; how do you make sure your brand is one of the the new products in a consumer's cart? Today we welcome Annalea Krebs, founder and CEO of Social Nature, a product discovery and trial platform in the better-for-you space. Listen in as Annalea covers the landscape of product discovery and trial amidst the pandemic (including demos, subscription boxes, coupons), her recommendations for top consumer insights questions to ask, her tips for building communities (Social Nature's community has nearly 1 million people!), and actionable ideas for how to best create online brand awareness, drive offline purchase, get consumer feedback, and turn consumers into brand advocates.


Social Nature is a proud sponsor of Startup CPG.

Episode Links:

  • Social Nature’s website 
  • Annalea’s LinkedIn
  • Join the Social Nature community as a consumer here 
  • As a CPG Brand, learn more about Social Nature’s programs here or contact their team at [email protected]
  • Link to “The Complete Guide to Online-to-Offline (O2O) Marketing” mentioned by Annalea and Jessi
  • Follow the #trynatural movement @socialnature 


    • Special offers from Social Nature for Startup CPG members:

    • 20% off new Digital Demo subscription plans
    • Complimentary Market Research Add-on for Sampling Projects ($2500 value)


      • Exciting News: The Startup CPG Podcast has just been named the #2 CPG-Themed Podcast! Thank you for all of your support!


      Show Links:

      • Join the Startup CPG Slack community (4,900+ members and growing!)
      • Follow @startupcpg
      • Visit host Jessi's Linkedin or website
      • Questions or comments about the episode? Email Jessi at [email protected]
        • ...more
        View all episodesView all episodes
        Download on the App Store
        The Startup CPG PodcastBy Startup CPG
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        565 ratings

        More shows like The Startup CPG Podcast

        View all
        The Knowledge Project by Shane Parrish

        The Knowledge Project

        2,669 Listeners

        Shopify Masters by Shopify

        Shopify Masters

        377 Listeners

        How I Built This with Guy Raz by Guy Raz | Wondery

        How I Built This with Guy Raz

        30,258 Listeners

        Taste Radio by BevNET Inc.

        Taste Radio

        209 Listeners

        Founders by David Senra

        Founders

        2,097 Listeners

        Masters of Scale by WaitWhat

        Masters of Scale

        3,985 Listeners

        The Game with Alex Hormozi by Alex Hormozi

        The Game with Alex Hormozi

        4,426 Listeners

        My First Million by Hubspot Media

        My First Million

        2,643 Listeners

        Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

        Acquisitions Anonymous - #1 for business buying, selling and operating

        244 Listeners

        Acquiring Minds by Will Smith

        Acquiring Minds

        255 Listeners

        OPERATORS by OPERATORS

        OPERATORS

        48 Listeners

        Moneywise by Hampton

        Moneywise

        651 Listeners

        The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

        The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

        218 Listeners

        CPG Week by BevNET & Nosh by Nosh

        CPG Week by BevNET & Nosh

        25 Listeners

        CPG Vibes by Gavin Konkel & Wade Yenny

        CPG Vibes

        409 Listeners