Nonprofit Nation with Julia Campbell

Digital Threads: A New Approach to Digital Marketing with Neal Schaffer


Listen Later

Nonprofits know that digital engagement is essential, but too often, their marketing efforts feel disconnected—social media posts, emails, fundraising campaigns, and website updates can feel like separate pieces rather than a cohesive strategy.

Enter Neal Schaffer, a leading authority on digital transformation in sales and marketing, and author of the new book Digital Threads. Neal joins us to share how nonprofits can use this innovative marketing approach to create stronger relationships, better engagement, and more sustainable growth in the digital space.

In this episode, we discuss:
✅ What the Digital Threads concept is and why it matters
✅ How nonprofits can move beyond one-off marketing campaigns and create lasting engagement
✅ Why traditional digital marketing strategies no longer work as they once did
✅ Actionable steps to start weaving Digital Threads into your nonprofit’s outreach

Whether you’re a nonprofit leader, fundraiser, or marketer, this episode will give you a new way to think about digital engagement and how to make it more effective.

Hit play now, then subscribe to Nonprofit Nation for more expert insights!

Resources Mentioned:

  • Neal Schaffer’s Digital Threads – Free Preview
  • Neal’s Podcast: Maximize Your Social Influence
  • PDCA Social

🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.

That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Ready to join them? Visit jcsocialmarketing.com/bloomerang to learn more and start making an even bigger impact.  

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

...more
View all episodesView all episodes
Download on the App Store

Nonprofit Nation with Julia CampbellBy Julia Campbell

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

59 ratings


More shows like Nonprofit Nation with Julia Campbell

View all
On Being with Krista Tippett by On Being Studios

On Being with Krista Tippett

10,369 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,474 Listeners

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications by Joan Garry

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

316 Listeners

Code Switch by NPR

Code Switch

14,511 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,071 Listeners

The Rachel Hollis Podcast by Three Percent Chance

The Rachel Hollis Podcast

16,689 Listeners

NerdWallet's Smart Money Podcast by NerdWallet Personal Finance

NerdWallet's Smart Money Podcast

748 Listeners

Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions by Further Together: Fundraising Strategies for Nonprofit Organizations

Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

27 Listeners

Nonprofit Lowdown by Rhea Wong

Nonprofit Lowdown

126 Listeners

Powerhouse Women by Lindsey Schwartz

Powerhouse Women

837 Listeners

We Are For Good Podcast - The Podcast for Nonprofits by We Are For Good

We Are For Good Podcast - The Podcast for Nonprofits

260 Listeners

We Can Do Hard Things by Glennon Doyle and Audacy

We Can Do Hard Things

41,349 Listeners

What the Fundraising by Mallory Erickson

What the Fundraising

121 Listeners

Missions to Movements by Dana Snyder

Missions to Movements

123 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,900 Listeners