December 15, 2021

Discover Digital on how to launch a VOD service in Africa | Inside Content

39 minutes

Are data costs the achilles heel to the success of a VOD service in Africa? Stephen discusses data and subscription costs and the importance of the right content mix.

Stephen speaks with Jonathan Nickell, COO of 3Vision on a wide range of topics including the importance of sports on the continent, the role of linear and Telkom’s strategy.

Stephen is the Executive Director of Discover Digital, a digital entertainment and video on demand services company which he established in 2013, to bring internet television solutions to the African market via Internet Service Providers, Broadcasters and Telecommunications Networks.
Here is a breakdown of the topics discussed in this episode:

[4:27] What are the challenges of launching a VOD service in Africa and who are the big players currently operating on the continent?

[07:48] Are high data costs the reason OTT services aren’t successful in Africa?

[9:49] What are the billing challenges when launching a VOD service in Africa?

[13:23] What can you tell us about Telkom’s strategy of bringing a product to market?

[20:10] How important is local content on the continent?

[25:21] Sport is another key element of a successful VOD service, how do you see this space evolving?

[30:36] What do you think is next for DStv?

[32:55] What is the role of linear on the continent and do you think it will still be relevant in ten years time?

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