   When was the last time you thought about the transformation your readers go through because of your website content? It’s easy to think you are just creating recipes, but the truth is you’re providing solutions to some of your reader’s biggest challenges. In today’s episode I’m interviewing a food blogger who will share about their own discovery of her audience’s journey and how that shaped her website redesign. In this episode:   Steph’s blogging journey The website redesign process of creating a resource center on her website Knowing her audience before and after working on her website The challenges in a redesign The changes to her business that came after her redesign  Connect with Stephanie Instagram | Website Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023:  All Design Services Web Design for Food Bloggers  Food Blogger Support Package    

Discovering Your Audience Journey with Stephanie Kay

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Technology

Tech News

Podcasting

Gadgets

Software How-To

In this episode: Let’s talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. Listen along as we discuss the importance of categories, how many you should have, and what to do if you’ve never considered your categories before. In this episode: Categories VS Tags  I'll hash out the difference between a category and a tag, and how to properly utilize both of them   How to organize your categories  Start with thinking about your niche, make sure you have this nailed down and stick with it! With your niche in mind, you can start to choose which categories make the most sense for your blog. The next step is to look at how your website is organized. Thinking about your user experience can really help you to start to wrap your head around what categories you might need.   How many categories do you need?  First look at how many blog posts you have in the first place. Feast Design Co has a guideline of a 1:10 ratio of categories to posts as a guideline. So that means if you have 200 posts, it would be okay to have upwards of 20 categories. Ultimately, it's about drilling down specifics as many levels down as possible, so that it is easier for visitors to find what they are looking for.  Fully fill out your category pages  It’s a good idea to have an outlook on the number and types of categories you think you will want to fill out eventually. You want your categories to be as filled out as possible and you don't want to have categories with one or two posts unless you plan to be building those posts out in the next few months.   How to fix old categories  By taking a step back to analyze and categorize content on your site, you will be able to laser focus on the direction of your blog, and therefore the type of content you need to start creating, to further fill out those categories.    Resources mentioned in this episode:  EP 18: Figuring Out Your Niche as a Food Blogger  EP 27: What Should Be On the Homepage of Your Food Blog     EP 30: How to Customize Your Recipe Index  Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024:   Design Services for Food Bloggers  Our newest way to redesign your website! Learn more here. 

Organizing Your Blog Categories

In this episode: If you have been blogging for a handful of years it's likely you have hundreds or thousands of blog posts in your archives. If you have ever wondered if you should delete old content or revise and update them, this process of deciding and taking action will help! In this episode:  Review the traffic Research keywords Think about your audience Choose what to do  Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024:   Design Services for Food Bloggers  Our newest way to redesign your website! Learn more here. 

Should You Delete Old Content

In this episode: Most creators have heard of E-E-A-T, but have you thought about how it could benefit your blog? Use these 3 tips to start using E-E-A-T to set you apart! In this episode:  E-E-A-T prime real estate: your About Page Prove you are a real person Share your expertise and authority  Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024:   Design Services for Food Bloggers  Our newest way to redesign your website! Learn more here. 

3 Quick Wins for E-E-A-T

In this episode: In the very crowded sea that is Google results, it's so important to have a strategy to make your blog posts stand out. Today I cover five ways in which you can do this!  In this episode:  Styled Gutenberg blocks Recipe at a glance Design your recipe card to stand out  Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024:   Design Services for Food Bloggers  Our newest way to redesign your website! Learn more here. 

5 Ways To Make Your Blog Post Stand Out

In this episode: No matter how long you have been running your blog, you're bound to have a lot of old content you want to improve. Performing a content audit on your blog posts can help you deep dive into all the content you have ever produced.  Listen along to learn how gathering this crucial SEO data can give a better idea of where you want to take your blog and what actions you need to take to boost your SEO and make a better experience for your readers. In this episode:  What is a content audit What you can learn from a content audit How to perform a content audit  Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024:   Design Services for Food Bloggers  Our newest way to redesign your website! Learn more here. 

Discovering Your Audience Journey with Stephanie Kay

Download our free app to listen on your phone