Discussion in Digital

By McKinsey Marketing & Sales

Technology Business Business News

What's Discussion in Digital about?

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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Discussions in Digital: Sur...

06.26.2020

Building a brand in the digital age is forcing companies to innovate like never before.

Discussion in Digital episodes:

06.26.2020 Discussions in Digital: Surveying the brand-building landscape Building a brand in the digital age is forcing companies to innovate like never before.
06.22.2020 Discussions in Digital: Influencer marketing is ready for its close-up Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.
12.07.2018 Coping with the new normal in marketing agency relationships What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss.
02.27.2018 What's a marketing ecosystem and what does it mean for marketers? As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.
09.08.2017 Moving B2B companies into the digital world Digital has already had a big impact on B2B companies. So where does the value lie?
01.18.2017 How strategy is evolving - and staying the same - in the hypergrowth digital age In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways.
10.12.2016 Discussions on digital: How large and small companies build a digital culture In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability.
06.28.2016 Reimagining customer experience in mobile age In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.
02.26.2016 The new world of marketing In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business.
02.18.2016 Measuring marketing's impact In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing
10.21.2015 Mobile: What's next McKinsey's Brian Gregg speaks with leaders in Silicon Valley to understand how companies are starting to think differently about mobile during this "Discussion on Digital".
09.21.2015 War for talent in the digital age McKinsey partner Brian Gregg hosts a "Discussion on Digital" with Tim Anderson (Glassdoor), Kiran Prasad (LinkedIn), Dianne Esber (McKinsey), and Anne Robie (StubHub) and discusses how the workplace is changing.
03.24.2015 Mobile, social, and new trends in consumer expectations In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.