Disney’s soul is arguably its animation studio, which has a 100-year track record of creating iconic characters and stories, and a distinct brand centered around “once upon a time.” Not so long ago, Disney produced films like "The Little Mermaid" and "The Lion King," catapulting animation into the mainstream while burnishing Disney's own brand as the premier animated film studio. But lately, those movies have felt lost and often, distinctly, "un-Disney." Recent box office flops like “Wish” are costly missteps that have a huge impact on Disney’s bottom line.

With more studios producing animated films, and Disney having acquired Pixar, it’s not always clear what’s a Disney film anymore. So what makes a film a Disney film today, and why does it matter?

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