two & a half gamers

Disney Solitaire Review: Playtika's Genre Expertise meets SuperPlay execution


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Disney Solitaire is scaling fast. Today, we break down how SuperPlay + Playtika + Disney IP = one of the smartest casual game executions in years.


From a familiar Domino Dreams-style template to a scaling UA strategy (with estimated $1.5M/day in spend), Disney Solitaire targets nostalgia-rich audiences with high production polish, deep progression systems, and sneaky monetization.


🧠 What You’ll Learn:

Why this isn’t really solitaire — it’s puzzle-level based monetization

Smart use of Disney IP: Frozen, Moana, and Cinderella wrapped in Royal Match-style visuals

How scene-based progression and album mechanics drive retention

Comparison with Candy Crush Solitaire — and why Disney’s version feels 10x better

Performance so far: up to 900K DAU, scaling downloads, and massive UA investment

Why this may be the best iteration in the genre since Solitaire Grand Harvest

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- Scale fast

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+ Work with a team entirely made up of ex-gaming operators and investors

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Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.

https://www.vibe.co/

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:


Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg


Chapters


00:00 The Danish Pilgrimage: A Slovakian Perspective

02:36 Game Talk: Disney Solitaire and Its Potential

04:29 Game Mechanics: Analyzing Disney Solitaire

11:32 Market Dynamics: Playtica and the Solitaire Genre

16:35 Nostalgia and Target Audience in Gaming

21:29 Gameplay Insights: Monetization and User Experience

23:17 The Rise of Matiej

25:33 Game Mechanics and Offers

27:44 Epic Mode and Level Design

31:29 High Production Value in Casual Games

34:24 Revenue Insights and Market Dynamics

39:56 Puzzle Completion and Haptic Feedback

41:01 Introduction of New Sponsor: Vibe.co

42:29 Disney IPs and Gameplay Insights

45:15 Analyzing Download Metrics and CPI

47:37 Profitability Discussion of Disney Solitaire

50:53 Creative Strategies in Mobile Gaming

53:42 Predictions for the Solitaire Genre

57:12 Upcoming Events and Closing Remarks


---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

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