When Ritual CEO Ray Reddy was a product manager at Google, he learned a trick from Larry Page: the toothbrush test. If you can use a product twice a day, it will become habit-changing. A ritual. Reddy took this premise and applied it to the last frontier of digitization: the local market. At its core, Ritual is about connecting the physical and digital worlds by monetizing the local, in-person experience. He joined us at the last RBC Disruptors event to share how he’s working to make lines a thing of the past, allowing customers to place orders ahead of time.

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