Disruptors

Understand what drives a world-renowned entrepreneur, author and mentor to succeed as Rob answers quick fire questions. Rob discusses his biggest successes, failures and ambitions for the future and dives into what he believes to be the meaning of life.

KEY TAKEAWAYS

• To be able to achieve success, you need to be able to face your demons, fears and rejection. When you solve a problem, your reward is a bigger one.

• There are many great traits that make a successful entrepreneur. Three of these are someone who is able to readily adapt to change, their desire for growth and innovation as well as having a strong and meaningful connection with their customers and/or audience. Entrepreneurs also have their weaknesses, these can sometimes be identified as having a desire for so much variety that you change to much, having an inability to be bored as well as having a lack of desire for anything detailed or researched based.

• In order to combat some difficult times, and possible disruption to your sleeping pattern it is beneficial to break some of your addictions. Be honest with yourself that you have them. These are likely to addictions to social media and work. Social media is highly addictive and weaning yourself off them will be hard, but necessary.

• On a day to day basis, people online are attacking and criticising others when they do not know that other person’s pain or story. If everybody looked at a situation with balance and understood where other people were coming from whilst learning the full story, a lot of the criticism would go away.

• To a certain degree, you can create your own future reality, but there are also variables out of your control. Can you manifest your perfect ideal life in perfect synchronicity? Not likely. Can you manifest the things that you want in your life if you visualise them strong and hard enough as well as making them happen? yes, you can.

• It seems that we are hard-wired to evolve. Evolution is growth and if we don’t grow then us as a human race will end up getting wiped out. Many people state that the meaning of life is happiness when actually happiness is a reward. Happiness is a chemical reaction to your body reacting to the environment that you’re in. Your greatest feeling of elation is often after your hardest challenges. Biologically we are being rewarded for growth.

BEST MOMENTS

“I’ve sacrificed a simple, ordinary and predictable life and amen it was worth it.”

“Get back on the horse and run right hard at it again.”

“You will probably have your biggest challenges and your biggest wins simultaneously.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Recently there has been an influx of business influencers encouraging people to take ‘No Days Off’. Today, Rob tells you why that is no good and is, in fact, counterproductive. Learn how to focus your time on your income generating tasks, why rest and recuperation will help you empty your mind and how this will help you think of your greatest ideas.

KEY TAKEAWAYS

• Do not get sucked into the ‘no days off’ mentality. Do you want to have no days off and have a successful company, but have no other things in your life? In the early days of setting up your company if you do not yet have money, reach or experience then your main resource is to outwork your competitors. However, you still need to take days off, even if just to empty your mind to allow new ideas to come in.

• New ideas come when your mind is empty. Having people follow the ‘no days off’ mentality is filling up their mind with loads of ‘stuff’ and allowing them to think that that is how you create good ideas and solutions when it is the opposite. To empty your mind you can go on long walks, engage in conversations with others as well as taking some rest.

• If you are focusing your time on your key result areas, and the work you are doing is productive, then that is great for you and your business. The problem with this ‘no days off’ mentality and having huge workloads is that it is not productive. The more you graft, the less you craft and if you hustle too hard, in the end, you are fatigued. Once you are fatigued your creative faculties go down along with your ability to make good decisions.

• Work hard in deep flow and in short, sharp bursts. Get in flow, and stay in flow for three hours and then have one or two hours out of flow where you can rest, recover and empty your mind. People confuse working long hours with working focused hours. You have to think long term and you have to think about your own health and well-being.

• Working hard does not mean to have stressful and physically draining work. What working hard actually is, is knowing what you should be focusing on, what your key result areas are and knowing what the most important task is that you can do which will bring you the best leverage. Working hard is getting into an undistracted flow and staying in that state for up to three hours, and then taking some rest time afterwards.

BEST MOMENTS

“A lot of people think that to have ideas is about having lots of things in your head. I believe it’s the opposite. Coming up with new ideas is emptying all the noise in your head.”

“All the challenges and the curses that entrepreneurs experience, I have experiences and you will experience.”

“I want to change the world, and it is my greatest love. I also want friends and I also want a family.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn today some of the biggest business secrets from a successful entrepreneur, best-selling author and motivational speaker Jeff Hoffman. Tune in today and listen as Rob and Jeff discuss how businesses are overcoming challenges in the aftermath of the pandemic, how entrepreneurs should be constantly looking for new opportunities and why it is important to surround yourself with people who are smarter than you.

KEY TAKEAWAYS

• Many businesses both large and small are facing huge challenges in the aftermath of the COVID-19 pandemic. Larger businesses have begun to slim down their operations which should result in cost reductions for the company. The pandemic has offered a time of reinvention for many businesses, it is an opportunity to reinvent your business to take advantage of ‘the new normal’.

• Disruption and chaos should be the alarm clock for an entrepreneur. When disruption and chaos happen, that alarm should have you just out of bed and look at the opportunities everywhere. Big companies that have been in the industry a long time are not as agile as small businesses. This is the time to reinvent and is the opportunity for the small businesses to take huge market share as they are able to adapt to the new conditions way faster than the big companies can.

• Often we forget the fact that entrepreneurship is about all industries, not just the technology industry like many people tend to think. Entrepreneurship should be renamed to ‘self-determination.’ it is not a job, it is a mindset. It is the mindset of saying ‘I am going to change the future’. Have the mindset that your product or service can change not only your future but the future of the world. At the heart of entrepreneurship is problem-solving.

• You as a leader, cannot scale until you can let go, and you can’t let go until you can empower and trust. In order to be able to power and trust, you must surround yourself with people that are smarter than you. Put in the effort to go and find talented people and spend your time trying to convince them to join you. Surround yourself with people smarter than you, lead from the bottom and not the top. Dedicate time to hunting for talent and taking care of it, not running the company all the time.

• Social media is creating a whole new generation of people who think that if people ‘like’ you, the better the world is. We have evolved into this world where people think that self-worth is judged by how many ‘likes’ or ‘followers’ you have rather than the actual merit or impact you have on others. It is better that people have an impact on ten individual people in this world than have a million likes on their social media page. Social media is important, but it is becoming the most important thing and that is a bad sign.

• To be disruptive means to not accept the way something has already been done. It is not assuming that just because ‘experts’ before you did it that way that makes it the right way. Don’t accept the rules, leave open the possibility that there might be a better way to do this and give it a shot. You should never fear failure, you should fear not trying. Being disruptive is to actually believe that there might be a better way to do something. Even if all the experts are telling you it is not the way it works, what you should be saying is ‘well it might be soon.’

BEST MOMENTS

 “As well as the horrible negatives that came with COVID there is also the positives which gave opportunity everywhere for the people that move fast.”

“You don’t have to give money until you have it, but you should give time as soon as you can.”

“Do you know who responds to your job postings? People who lost their jobs and need a new one. Do you know who doesn’t respond to your job postings? The best person in the industry.”

ABOUT THE GUEST

Jeff Hoffman is a successful entrepreneur, proven CEO, worldwide motivational speaker and bestselling author In his career, he has been the founder of multiple startups, he has been the CEO of both public and private companies, and he has served as a senior executive in many capacities. Jeff has been part of a number of well-known successful startups, including Priceline.com/Booking.com, uBid.com and more.  Jeff is a frequent keynote speaker, having been invited to speak in over 60 countries. He speaks on the topics of innovation, entrepreneurship, and business leadership, and is the author of the book SCALE, a how-to guide for growing your business. Jeff also teaches innovation workshops to major corporations on a regular basis. Jeff was honoured with the Champion of Entrepreneurship Award from JP Morgan Chase and Citibank, as well as receiving a Lifetime Achievement Award and being inducted into the Entrepreneurs Hall of Fame.

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

“Many people can be successful for a short time but not everybody can be successful for a lifetime” If you want to make your success last you your entire lifetime, then listen in to today’s podcast as Rob discusses the three traits you need to have in order to achieve this. Learn how discovering your purpose can set you on the right path as well as finding out the importance of clarity and courage. 

KEY TAKEAWAYS 

• There is nothing more magnetic and attractive for you when it comes to achieving both your vision and mission than having a purpose. Other people in both your business life and private life are likely to be attracted to you and drawn to you if you have a clear purpose. Having a purpose is being undeniably on the right path to achieve your vision. It is clear to all those who encounter you that you are moving towards your purpose, with purpose and on purpose. 

• It is okay to not immediately know or recognise your own purpose. You will not wake up one morning with a sudden realisation or epiphany of a life-changing definition of who you are and your purpose on this earth. It is likely that you will go on a journey towards that moment. You may start small and throughout your journey, you may grow beyond your specific niche, the longer it takes the more meaningful it is because the more people you can potentially serve. 

• The second foundation is clarity. Clarity is your vision and mission statement along with your values and your message. Anything that you feel confused about will transpire to your market. Therefore, they will not jump into your community and give their money to you when it is time for a fair exchange. Clarity removes friction, and a lack of clarity increases friction. 

• Courage is the ability to face the things that scare you the most that are in the way of your vision through your mission. Courage is embracing the fact that some people may dislike you and what you stand for, and going headlong into that. Take those hard but necessary actions and decisions and act on them with courage even if it may cause upset to some people. Don’t make your decisions based on fear, fear is a trap. 

• Start thinking about decisions and actions to take towards your vision and mission that are not solely based on profit or fear. Instead, make some decisions that are based on abundance, growth and sustainability rather than the short term solution. This takes courage. 

BEST MOMENTS 

“You know it, and the world knows it.”

“Most people can be successful for a short time, but not everybody can be successful for a lifetime.” 

“Freedom is the courage to be disliked. If you don’t have the courage to be disliked you are always trapped by behaving and pandering to what other people will think about you.”

SHOUTOUTS

Phillipa Smart-

 To Be Smart Design And Brand Agency.

“Unique branding/rebranding to set you apart and supercharge your sales.”

Phone: 07912842060

Email: [email protected]

Tom Soane- 

The Anonymous Landlord Podcast:

The podcast that helps people scale their property business.

https://theanonymouslandlord.podbean.com/

Sally Marie- 

Sally helps you look after your spiritual, physical and mental well being wherever you are. 

https://www.wellbeinganywhere.com/

Craig Schulze: Founder of the one shop movement, helping with inspiration and education to live life with passion and purpose.

 https://craigschulze.com/

Anna Geary:

Podcast: Marketing Made Easy 

Podcast aimed at helping you to market your business or brand.

 https://open.spotify.com/show/05YexonyQ5vO40dG26B76z

George Wilkinson:

Book: Thrive: 7 Steps To Successful Self Leadership. (Released 17th September 2020)

Email: [email protected]

Pre Order: https://static.amazon.co.uk/Thrive-7-Steps-Successful-Self-Leadership-ebook/dp/B08GZK55XJ

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

How many hours a day do you actually spend doing deep-dive, productive work? Join Rob today as he details how many hours you actually need to work and how you can stop yourself getting distracted. Learn today how whilst you may think you are working for 8 hours a day, you are probably working far less than that, how entrepreneurs can productively work just 3-5 hours a day and how to stop yourself giving in to the urge of distraction.

KEY TAKEAWAYS

• Being a workaholic can be characterised as working for the sake of working or feeling like you have always got to and want to work. Workaholism can cause friendships, family connections and doing things that make you happy that aren’t reliant on external validation or progress to be sacrificed.

• If you are usually at work for eight hours a day but are only doing deep-dive work for 20% of that time then this is called active procrastination. You are essentially convincing yourself that you are working when you’re not. This is as dangerous as passive procrastination.

• If you are an entrepreneur you should aim to do between 3-5 hours of work a day. Make sure these hours are high quality where you are focused, not distracted and all your unnecessary devices are switched off. Push through your desires to become distracted so that you can train your mind to concentrate.

• Many people think that meditation is emptying your thoughts when actually it is learning the ability to control the thoughts that you have. It is mastering the ability to think about nothing and is essentially the technique of intense concentration.

• Good, meaningful, deep work trains you to concentrate and resist all the urges you have to give in to distraction. Taking time away from social media will open your eyes to how many urges you have given into previously. Sitting still for 15 minutes and counting how many urges you have to check your phone or social media is likely to shock you.

BEST MOMENTS

“I don’t really fear the unknown as much as other people, I quite enjoy it, it excites me.”

“If you work eight hours a day, how many of those are productive?”

“Meditation is the power of concentration.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover what it means to be creative and innovative and how to discover your inner genius as Rob is joined by one of the UK’s most in-demand public speakers Ryan Pinnick. Together they discuss how we were all born to be innovative, how part of life is to discover our own individual gifts and talents and why there is no greater spiritual quality than dedicating your life to serving others.

KEY TAKEAWAYS

• We were born to innovate. If we look at the current state of the world today, it is clear that we need people to be innovative to come up with solutions for some serious problems. People underestimate their intuitive and imaginative ability to come up with solutions when they proactively want to or they have to. In the education system, we are told to follow a certain standard and to not make mistakes, innovation is about asking mistakes. It is no wonder most of the population are afraid of innovation.

• Everybody has natural gifts and talents and part of our life is to discover what those are. Through the process of creating and failing small, you then start to pay attention to what inspires you and what brings you gratitude. Everybody has an inner genius and our inner spirit can talk to us through intuition and imagination. Mental and emotional wellbeing is symptomatic of how connected we are authentic to that guiding spirit.

• Innovation is just a series of ongoing tests and is a sign of progress. However, many people seem to think that innovation has to be something that changes the world. They think that creativity and innovation are really big events, out of reach for most people. However, most people that have been successfully innovative they have done so by testing regularly or stumbled upon the solution by accident.

• There is not a greater quality of spirituality than dedicating your life to serving others. Genius is serving people with your natural gifts and talents. Being a creator requires a degree of mental, emotional and spiritual mastery and when you can get those blends at a reasonable balance people will be surprised what they can create and achieve in their lives, and the problem that they can solve.

• You will be the most creative when you are serving people. When you serve vast numbers of people you are committed to creativity, evolution and innovation because you have accountability. There is something deep within us that attributes our value to service. You will feel high worth when you are of value to others and fulfilment, happiness and self-worth is being valuable.

• A service is a fundamental act of creativity that gets the person out of self. Once you get out of self you can no longer be addicted. A service is an act of spirit and self is an act of separation. If there is an opportunity to create in service which serves as some purpose, then it can be defined as life mastery. If you can serve others through creating intuitively from your genius then you will be richly rewarded in many ways.

BEST MOMENTS

“I believe we are all born to create.”

“What makes your soul sizzle?”

“Thoughts become intuition, intuition becomes action and action becomes things. You cannot just imagine stuff and expect it to happen.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

ABOUT THE GUEST

Ryan Pinnick is the Founder and CEO of SuperGenius, a training and mentoring business based in London with clients around the world. In the last 3 years, Ryan has presented more than 100 workshops to over 18,000 people empowering them to unleash their Genius and Master Self Awareness. At the age of 26, Ryan quit a successful corporate job to start his first business. The first 4 years were just like anyone else’ with many ups and downs. At 30 he applied a revolutionary self-awareness methodology to his businesses and that’s when he realised that the secret to success wasn’t in tactics but in mastering self-awareness. Since then Ryan has successfully generated millions of pounds in revenue for his businesses and his clients by helping them overcome self-sabotage and unleashing their Genius.

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you looking to expand your social media presence but wondering where to start? Join Rob in this new episode as he discusses how you can organically grow your social media platform. Learn the importance of ensuring you have profiles on each and every social media platform available, how to post consistent content as well as how to get the social media algorithms on your side.

KEY TAKEAWAYS

• Make sure you have active profiles on each of the available social media platforms. Whilst you may not spend a lot of your time on some of the channels so as to avoid spreading yourself too thin, you should have them all set up. The reason being is to appeal to a wide demographic of potential customers. Profiles on some platforms rank really well on Google, therefore the more social media accounts you set up, the higher you rank on Google.

• Start posting consistent content on your favourite social media platform. You want to get steady and consistent on your main channels. Repurpose content across all your platforms. You will only need to record the content once, and you are able to utilise this across your platforms to get maximum reach for that one piece of content.

• Whilst it is beneficial to repurpose the same content across each platform you are on, it may not be the exact fit for each social media profile. For example, performing a sound bite on a TikTok may not translate well to your Facebook profile. The apex of being a social media influencer is being able to create and post unique content for each different social media platform.

• Some social media platforms’ algorithms will only reach up to 3% of your audience. This essentially means that there will be large amounts of your followers that will never see your content. Getting them to view your content on other platforms will increase their chance of engaging with you. Things such as posting at different times and changing your background all help to reawaken the algorithm and reach those dormant followers.

BEST MOMENTS

“The peak of social media dominance is unique content per platform.”

“People find social media, content marketing and building a personal brand really overwhelming.”

“Some people say, well what’s the point in having people follow you on more than one social media account.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you lost your passion for business? Are you wondering how you can get your mojo in entrepreneurship back? Today Rob gives you his six top tips on how to get your mojo back and allow your business to keep thriving even during these difficult times. Rob discusses why having a clear vision can help you refocus, why it is important to remember why you started in the first place as well as the importance of surrounding yourself with empowering people.

KEY TAKEAWAYS

• Have a clear vision, and then a mission to deliver that vision. When you are not really sure what it is you are doing and what your purpose as an entrepreneur is then you will become distracted, lost and left wondering why you are doing this. When you become lost, distracted or frustrated tune back into your vision and get back into that frequency which will help you get back on track.

• Remember why you started your business in the first place. When you are doing your admin, managing everyone or things have been rocked during the lockdown, you can lose sight as to why you started in the first place. Remember that burning driver and bigger reason which will help refocus you and get you motivated again.

• Make sure you are having empowered, inspiring and energetic conversations with people. Are the people around you lifting you up and supporting you? This is vital. If you don’t have that, you don’t have energy and if you don’t have the energy you don’t have velocity and momentum. Your energy is everything in entrepreneurship so you need to ensure you are doing everything you can to have good energy every day.

• Know what makes you happy and do more of it. Outsource the majority of things that don’t make you happy. The great thing about being an entrepreneur is that you can hire people to do the admin, coding and accounting. You are allowed to do what you love in your business, what are your core competencies and what do you love doing in entrepreneurship? Being aware of what that is and doing it will make you happier.

BEST MOMENTS

“All I have to do is recite that vision to myself, remember what my purpose is on that planet and how I make a difference.”

“You have the ultimate choice when you are an entrepreneur because you decided to go on your own.”

“Are you doing things that energise you? Whatever that may be!”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to keep up with the ever-evolving growth of social media and using it to market your business? Today Rob discusses how the use of social media has drastically changed the way we market our businesses. Learn how social media has allowed businesses to gain global reach, why it is important to create consistently high-quality content and how this can be repurposed for each of your channels.

KEY TAKEAWAYS

• Advertising over the years has changed dramatically. Before the rise of social media, businesses were reliant on print, TV or radio media to help market their business. Companies would have to risk thousands of pounds in the hopes that somebody would call their number. Now you pay per click on platforms such as Google and Facebook. You are able to create your own daily budget depending on your marketing allocation.

• The amount of reach a business can get has massively increased. In previous years the majority of business was local, whereas now all business has the ability to be global. Social media has the ability to allow anybody to have a post that goes viral so long as the content has a meaningful message and the platforms pick up on it.

• Rather than using the term ‘content marketing’ you should just use the word ‘content’. It is better to give consistent high-quality content followed by your business pitch than to give a pitch dressed up as pretend content. People don’t mind being sold to when it is something that they want and when the value has already been created. 

• Sometimes a post that is shared no more than 25 times can reach up to 1 million people. Sharing is a great way to get extra reach. If your followers deem your content as being useful, and those other people could potentially benefit from it. They will then share it and increase your overall reach. You may find that you will see an increase in the number of shares you receive if you verbally ask your followers to do so.

• Creating a multi-media strategy whereby you are utilising all the social media platforms available to you by posting consistently and regularly allows you to create multiple leads and multiple streams of income. It is important to be on multiple streams of social media. Perhaps make one platform your main focus and make it great, and then repurpose your content to other platforms. You will then see an increased amount of followers and engagement.

BEST MOMENTS

“Too many opportunities are better than not enough opportunities.”

“You either sell or you don’t sell, but you don’t pretend.”

“Stick at it, keep putting the content out there and stay consistent and the rewards will come back to you.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you always thought that ‘confident ‘ people were just born that way? That it is something you either have or you don’t have? Rob tells you why confidence is not a thing and what it really is. Learn today how confidence is really just certainty in different areas of your life, how being uncertain in one area of your life should not transmit into another area, as well the importance of not allowing others to rock your confidence.

KEY TAKEAWAYS

• These identities that we place on ourselves are just our ways of making meaning of a very complicated world that is difficult to understand. In reality, you are not an introvert or an extrovert. You are either certain or uncertain. If you are certain about something then you will become it.

• It is very important for you not to label what you think you are based on how you feel. Experiencing rejection or upset will rock your certainty, just because it rocks your certainty today doesn’t mean that that is now your reality. What happened to you today and how you feel today does not have to be the same tomorrow. A feeling of uncertainty in one area of your life does not have to transmute to all areas of your life.

• Where you have certainty you have confidence and where you have uncertainty you don’t have confidence. Therefore confidence is nothing to do with confidence; it is transient and not perennial. Confidence is everything to do with certainty. Your job is to become certain. Certain of who you are and what you stand for.

• Nobody is fully confident in each area of their life. Confidence is transient meaning that if you have lost it, you can get it back. You may not have it today but you could have it tomorrow.

• Certainty is awareness. Anything that you are not aware of is not real to you and anything that you become aware of you become clear about and certain about. If you become aware of your skills and your talents then you become certain, and when you become certain you become confident.

• If you are uncertain about who you are you will start to believe the things that other people say about you. If your awareness is on the negative comments people are saying about you, then you will allow that to transmit and reduce your certainty. This means that you were not confident in yourself in the first place.
  
  

BEST MOMENTS

“If you are starting out in business and you haven’t got a lot of certainties yet, that doesn’t have to transmit across to your personal and private life. They are mutually exclusive; they are not the same thing.”

“I believe we all learn fast and retain information in things that are very important to us.”

“Confidence is not holistic. It comes and it goes and it ebbs and it flows.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices