Disruptors

Who should you hire?

In this episode of Disruptors Rob discusses whether you should hire experience over attitude. Attitude can cost less money than experience but can that person can do the job how you want? Listen to this episode to find out!

Key Takeaways

• I don’t believe there’s a hard and fast answer. You need to think of your company’s vision and resources.
• Hiring youth can give more energy and work ethic. Hiring experience can bring better quality. Which your choose to hire I believe is role dependent.
• If you hire potential talent that is cheaper then you have to train them and guide them to get them to where you want them to be. Where as with experienced people you will have to pay more money for them.
• A lot of people who hire cheaper less experienced people don’t tend to consider things such as agency fees, not bringing in money for the firs 3 months or becoming uninterested and actually loosing you money.
• Don’t hire someone who doesn’t have experience in something that you can’t teach them. It would be like the blind leading the blind. But you need to ensure that the person you hire knows how to do the job properly.

Best Moments

“How much time are you prepared to put into training and development?”

“If you’ve got patience, a desire to help and train and some kind of training systems/path to lead them down then you could hire latent potential talent on the cheap.”

“On average a hire could cost about £24,000.”

“I’m way more now of the opinion that you get what you pay for but that’s not always a guarantee.”

“If you’re hiring an MD then you will want to find the best you can afford.”

“If there are any 2 roles that pay for themselves it’s sales and marketing.”

“If I was trying to find a head of marketing I would try to find a generalist. They’re not bad at multiple channels. You can then scale up from there.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Katie Piper survived an acid attack to become a bestselling author, international speaker and TV presenter. In this fascinating interview, Rob talks with Katie about her passion for passive income, how she spends her day and her story post her attack. This is an inspirational story of overcoming a tragic event in their twenties to creating a successful personal and business career. Katie talks through how to become more confident in your life, how she has created multiple streams of income and how to deal with rejection.

Key Takeaways

How has the attack defined you and your work now? There are so many things that have defined me. I am a different person now to the woman I was in my 20s. I always think that there is a good thing around the corner even when the shit really hits the fan. I’ve always been self-employed and know the stress and excitement of being self-employed. I trained as a beauty therapist, and worked harder and harder, longer hours to make a bit more money. The attack changed me in a second, but the stress I experienced before prepared me to become more resilient

What does your week look like? No day is the same, which is why I want this path. I thought I was stupid at school, but I realised I just wasn’t academic. When I was childless and single I said yes to everything and that has led to burnout. But nowadays I say no to more things, and I do work for free doing things. I’m a massive believer in creating passive income, and I want to spend more time with my kids. My charitable things have helped my commercial ventures as well.

What do you do for free? That would be on a case by case basis, and I get hundreds of enquiries every day. If I think I can help, I’ll say yes, but if it means I will miss my kid's bedtime for the third night in a row then I would say no. You can set up a business and not pay yourself but it’s an asset for the future like my podcast. I’m interested in investing in property, because in the media the income can be up and down month to month. Progressive gave me the confidence to invest in property. I try and not put all my eggs in one basket.

Katie was a stage name. Before I got attacked I wanted to have a stage name. In the hospital, I saw a psychologist every day and they asked me to write things down. This helped me process those deep and dark thoughts. I decided to put these together in a manuscript and sent it off to publishers. I was rejected for one year. I would post it off every Friday and got rejected a lot. After my documentary, I gained a platform and was able to gain a publishing contract for my autobiography. I’ve been writing ever since.

How do you become more confident? I don’t think it is a fixed thing. I’m confident in some areas of my life, and not so much in others. A lot of people want to have consistency in confidence. Confidence is often associated with appearance a lot of the time but this can sometimes be momentary and not sustained. Confidence is about acceptance about how the world is. You should always try and learn more things and gain confidence that way. In the modern world with social media, it can be easy to end up envying others, and believing in a facade.

I want to show my kids what the world is really like. I’m really honest with my kids about stuff and treat her like an edited adult. I like people to treat me honestly in life, and it’s easier to deal with rejection that way. If we stop talking about these things then they become a negative bigger thing.

Getting things done has real satisfaction. This changes when you have staff though. I went through a period with my business where we had people leaving all the time. Not everyone works in that way, and it can be difficult. It’s hard to understand when everyone doesn’t want to get stuff done in your way. You have to realise that you need different skills in a team, and you need people different from you.

I get nervous, and a little bit of self-doubt before I go on TV. That responsibility is good. That nervousness is something that you can embrace. When that stops you have gone flat. It’s like reviews however where they are really individual opinions. You can be the best version of you and do the best speech you’ve ever done but some people will always hate what you’ve done.

If you do care about people you can’t empty your cup because then you can’t help anyone. In Britain, we don’t always tell the truth. When we ask each other, ‘how we are?’ we don’t always tell the truth. You have to take this on a case by case basis however, you don’t have to tell the truth all the time. You can have a facade sometimes to protect yourself but other times it’s good, to tell the truth.

Money does rule me because I associate money with security. Money gives me opportunity and choice. I accumulate money but I don’t really spend it. I don’t really spend money on designer labels, I wear Topshop, and rent a designer dress for the day to go on TV. If I did a job different to mine then I might have spent my money differently. I send my most money on food, I always cook from scratch. It’s in the £100’s of pounds for seven days. I want to live long and I don’t want my injuries to shorten my life.

What does disruptive mean to you? It’s about being unapologetically you. When I was younger people put limits on what I can do. I would put a picture of myself without make-up one but a lot of people will not like that. That might not always turn out well, but that doesn’t matter what people think. It’s about being accepting of who you are.

Best Moments

• ‘What happened to me was a very small snapshot.’
• ‘If you’re a victim you didn’t survive.’
• ‘I’ve always known that struggle and have to have a work ethic’
• ‘When I was in my twenties my job was connected to my aesthetic.’
• ‘I always think that I experienced something that people experience in their 70’s.’
• ‘I was like a toddler in my twenties.’
• ‘I learn in a different way.’
• ‘I’m a big believer in charities, as they helped me so much.’
• ‘I don’t carry guilt if I’m working hard.’
• ‘Private healthcare can’t stop you from dying.’
• ‘I’ve become less interested in money, and have a less traditional relationship with money.’
• ‘It never really is working for free.’
• ‘I want to put good stuff out there.’
• ‘I am a controlled risk-taker.’
• ‘Life is unpredictable.’
• ‘My book was in the number 1 bestseller Times list.’
• ‘With self-help, a lot of it is recycled.’
• ‘I don’t always believe in no, just no right now.’
• ‘Confidence is about acceptance.’
• ‘Online you can start envying a facade.’
• ‘Sales don’t define books.’
• ‘Nothing is as catastrophic as you think it is.’
• ‘It’s hard to understand when everyone doesn’t want to get stuff done in your way.’
• ‘Don’t judge people on your own standards.’
• ‘Ego is also not asking for help.’
• ‘Depression isn’t a choice.’
• ‘To be vulnerable is scary but you can develop your resilience.’
• ‘The purpose of a critic is to keep us in balance.’
• ‘Sometimes people put you on a pedestal and it isn’t always helpful.’
• ‘I invest in my health more than my clothes.’
• ‘I got criminal money and then didn’t do anything with it for two years.’
• ‘Some of our judicial systems is not fit for purpose.’
• ‘Don’t oversell a product, be real.’
• ‘I was forced to be me, after being disfigured.’

About the Guest

Katie Piper is a best-selling international author, inspirational speaker, TV presenter and charity campaigner. Katie made the decision to share her story in a remarkable film for the Cutting Edge strand on Channel 4 called ‘Katie: My Beautiful Face’ which was watched by over 3.5million viewers and nominated for Best Single Documentary at the BAFTA Television Awards in 2010.

In 2009 she set up a charity The Katie Piper Foundation to help people with burns and scars to reconnect with their lives and their communities. Simon Cowell supported Katie by becoming the patron and remains actively involved to date. The charity’s vision is a world where scars do not limit a person’s function, social inclusion or sense of well-being. In addition to her charity and writing commitments, Katie is also a TV presenter.

Contact Method

Website: https://www.katiepiperandyou.co.uk

Twitter: https://twitter.com/KatiePiper_

Facebook: https://www.facebook.com/katiepiperofficial/?fref=ts

Instagram: https://www.instagram.com/katiepiper_/

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Rob covers 10 top tips to minimise the amount of competition against you. Lots of people complain to me that they’re scared to train people because they’re worried that they’ll leave and set up their own business and become competition. Listen to this episode to find out how to prevent or minimize this from happening to you! 

Key Takeaways 

• You can’t really fully stop your clients from becoming competition. Even if you could you shouldn’t want to stop them because it can help to step up your game and keep you motivated to do better. 
• If you want to grow you have to train people, if you want to grow you must let go. You need to trust people to do what you do in order to grow an empire. You will rise to become more powerful, the more people you train and elevate up. 
• Create the systems, processes and manuals that transcends people, that you train, so that if they leave then you can replace them. Which means you’re not reliant on an individual once you’ve trained them.  
• If you know the values of the individual and what’s important to them and you meet their needs through your enterprise then they’re more likely to stay rather then start up themselves. We call them intrepreneures. 
• People like to see progression and see where their future could be. People will feel more motivated if they feel like their hard work is being recognised and rewarded. Once you’ve trained an individual and given them the resources they need in order to do their job then leave them to it. No one likes to be micromanaged. 
• If you see a window of opportunity where someone is looking to start up on their own then you could offer to JV with them rather than them starting up completely alone. 
• Most people think that if someone wants to become competition and start up on their own, they want to screw you over. However that’s not necessarily the case, not many people think ‘yeah I’m going to start up to screw them over’. 
• If you ever use the card “do as I say as you work for me”, then you’re going to make them vicious. 

Best Moments 

• “Competition can keep you more motivated, inspired and you can learn from them” 
• “A leader develops leaders” 

• “If you understand the value of the individual, you’re more empowered to motivate them”  
• “You can pay your staff less using PRA – Progression, Recognition and Autonomy.”   
• “Don’t get too worked up about people screwing you over all of the time.” 
• “As soon as you see a different attitude towards your competition then your competition will immediately change.” 
• “When you collaborate, train, hire, work with people, they do not work for you.” 

• “You serve your partners, trainers and staff as best as you can and then they are likely to serve you as best they can.” 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

“I am the Master of my Fate, I am the Captain of my Soul.” – William Ernest Henley, Invictus 

In this episode of The Disruptors Podcast, Rob sits with John DeMartini, one of the world’s leading experts on human behaviour and personal development. They talk about the importance of one’s own values and finding the purpose of life. He also shares how writing and defining everything that happens to him help him in his growth and success.  

Discover today about how you can take command of life, what are the shared values in successful people, and what should be the purpose of your life. Dr DeMartini also opens up on how undesirable it is that people base their values on the values of the collective, which was also discussed in his book, The Values Factor.  

Start listening in to know more. 

KEY TAKEAWAYS 

• At the early age of 17, he already had established his mission statements and goals. He writes everything down, from what he wants to be perceived to what’s inspiring him to what he wants to accomplish. He wrote on it every day and now grew to multiple volumes.  

• It gives feedback on what’s working, and not working and it shows all your accomplishments. 

• Take command of your life, so other people won’t. Empower yourself in your business and in your relationships. Improve your physical and mental health every day. 

•  You can impact all areas if you put effort into it. You can leave a mark in history by sharing your stories, imparting your knowledge and contributing value to others. 
• Is there a common value in successful people? There are 7 areas in life where you can be successful. You shouldn’t compare your success to others’ success. Know what success means to you. 
• The traits of the greats are also within you. There’s no one that you should aim to be, but yourself. You should recognise your own form, so you can tap on your limitless potential.  
• You can only make a difference if you don’t try to fit in and you stand up. 

• “Envy is ignorance. Imitation is suicide.” – Ralph Waldo Emerson 

• Nature has a way of expressing the repressions and playing with the opposites. We mostly find a partner who complements what we have. 
• The purpose of life is evolution and growth, not happiness. It’s difficult to use a subjective scale. Happiness is just a reward of overcoming obstacles. There should be real objectives. 
• How do you acquire so much knowledge? “If you have a purpose for reading it, if you link what you’re reading to what you value most, if you apply it and share it as soon as possible and find a purpose for that information, you retain it.” 
• What’s the best advice that you ever received? Don’t judge a book by its cover. You gain the love of wisdom and wisdom of love. 

BEST MOMENTS 

ABOUT THE GUEST 

Dr John Demartini is a world-renowned specialist in human behaviour, a researcher, author and global educator. He has developed a series of solutions applicable across all markets, sectors and age groups. His education curriculum ranges from corporate empowerment programs, financial empowerment strategies, self-development programs, relationship solutions and social transformation programs. His teachings start at the core of the issue, addressing the human factor and range out to a multitude of powerful tools that have proven the test of time. 

He has studied over 30000 books across all the defined academic disciplines and has synthesised the wisdom of the ages which he shares on stage in over 60 countries. His presentations, whether keynotes, seminars or workshops, leave clients with insights into their behaviour and keys to their empowerment. 

Source: https://drdemartini.com/about/dr-john-demartini/  

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling rejected all of the time and struggling to deal with it? Rob shares solutions for dealing with rejection and how you can turn the negative into a positive.  

KEY TAKEAWAYS 

Solutions For Dealing With Rejection. 

• Rejection is never about you, it's always about them. People don't know what you've gone through in your life, they don't know the pain, they don't know the things that trigger that feeling of rejection. They don’t know you feel you’re not worthy, alone and a failure, no one knows that stuff.  
• When they reject you, they have no awareness that all these emotions. They're not rejecting you because they don't know your life circumstances, what they're rejecting is your pitch, the timing of your pitch and how you approach them. 
• When you realize that rejection is never about you and always about them, you're able to not have the rejection affect the being of who you are because everyone is going to be weak and vulnerable at times. 
• Everyone gets rejected. Stop feeling so alone, stop feeling like you're a failure, stop feeling like everyone else has got it easier, everyone else is more successful, it's just not the case, everyone gets rejected over and over again. 

• Success is intrinsically linked and cannot be separated from rejection. 
• All rejection really is, is feedback. Your emotions are humanity's feedback mechanism, your emotions are your reactions to your environment, to keep you safe, surviving and evolving. Feedback and rejection is simply an emotion. 
• Rejection for you is usually a trigger, it's usually stuff that happened in your past and that’s the same for all of us. What is your trigger for feeling the pain of rejection? try and work out where it stems from and then understand that what we're doing when we receive rejection in the present, or we feel rejection, what is happening is all the history and the memory and the emotions are all being flooded in the moment. Now that's not a reflection of the moment, that's a reflection of past experiences, but remember past experiences are not real. 
• Be grateful If you get rejected, that's feedback. It's far better to be rejected so know what to improve on. 

BEST MOMENTS 

• “If you take rejection personally feeling, I'm not good enough, I'm not worthy, but it's never that you're not good enough, or you're not worthy, at the very worst is your pitch wasn't good enough, your product wasn't good enough, your timing wasn't worthy, that's the worst it's going to be.” 
• “You are not your mistakes, you are not your failings, you are not a failure, you just fail sometimes.” 
• “You are not the things you do wrong, you are not the things you don't achieve and the things you don't succeed in, you are not those, they are just daily events.” 
• “If you don't risk anything, you risk everything.” 
• “Avoiding rejection at all costs probably keeps you too safe and therefore you will have a result on your success and your progress negatively.” 

• “There is no failure, there is only feedback.” 
• “Rejection prepares you for the next level.” 
• “Do not make this mistake of thinking that critics are haters, critics are caring individuals who have taken the time out of their day to give you feedback to help you improve.” 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

This Thursday 6th of June sees the release of Rob Moore's latest audiobook, I'm Worth More.

Discover where your true value already exists, and be shown how to unleash it to the world.

Turn your passion into your profession, your pain into pleasure and your self-worth into net-worth.  

Discover how to rid yourself of imposter and comparison curses, no longer concerned about what others think of you because you, will value you.

Understand how to better manage your emotions to maximise your opportunities.

Realise your value and unleash your potential, because you are worth, so much more.

You can secure your copy here: http://bit.ly/iwmaudio

If you are in the first 200 to get a copy and show proof on the day by sending proof to [email protected], you will also get:

1. The brand new, 7 years in the making "Mindset & Money" (50% Mindset, 50% making money) event (We've wanted to run a personal development event for 7 years & now it's official, in September, with vast amounts of brand new content)
2. Access to a private accountability WhatsApp group with me, where we share weekly goals and non-negotiable actions
3. Increase your fees with ease; a first look at a big part of my new future book (download)

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to learn how to be successful?

Rob Moore interviews Levi Roots who is the true definition of a Disruptive Entrepreneur. They discuss the key things you need to understand as an entrepreneur and business owner.

Discover why having a mentor, believing in yourself and following your dreams are key to success, in business and in life.

KEY TAKEAWAYS

Key things that you need to have or do for you to become successful.

BEST MOMENTS

• “It isn't about the product, it’s more about you.”
• “Nowadays, kids, there are many opportunities for them but the key thing that they're lacking is that mentorship is that guy that looking like them or having this same vibe like them, but they've done something that they can be inspired by.”
• “If you are true to your own self, people will spot that.”
• “It’s not about the money but it’s all about the quality of your product.”
• “Failure is your story and it's part of your success.”
• “Failure is the feedback you get from doing something.”
• “Be yourself and keep doing what you're doing.”

ABOUT THE GUEST

Keith Valentine Graham, better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef and businessman currently residing in Brixton, in south London. On 7 February 2007, Levi Roots appeared on Dragons' Den and convinced Peter Jones and Richard Farleigh to invest £50,000 in return for 40% of his company. The sauce gained fame as a result of his memorable television appearance and on 9 February 2007, Sainsbury's were confirmed to be interested in stocking it. On 7 March 2007, the sauce went on sale nationwide.

Levi Roots released an accompanying single of his "Reggae Reggae Sauce Song" which he sang whilst pitching his product on Dragons' Den, and also on Harry Hill's TV Burp. The song was released as a download with proceeds going to Comic Relief. In September 2008, Reggae, Reggae Sauce was voted as a cool brand by a panel of experts and the British public.

CONTACT METHOD

• Instagram: @Levi Roots

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your business breaking? Are you trying to avoid factors that could break your business and cause you damage? Today, Rob discusses the seven things that break businesses and what you can do to avoid them. Tune in today, to discover how to safeguard your business, secure future growth and take your business to the next level.  

KEY TAKEAWAYS 

7 Business Breakers & How to Avoid Them.  

• The first one is when people say the product sells itself. A lot of people think that if they create a good product, it will sell itself. Nothing walks out of your office and goes and makes you millions, the product does not sell itself. [Text Wrapping Break][Text Wrapping Break]Of course, the better the product over time, the more referrals you're going to get, the more reach the more impact, But for the first few months, maybe even years, you've got to go out and sell it, you've got to pitch it, you've got to create an ideal client demographic, you've got to understand that market, then you've got to create a compelling marketing message, which says in as few words as possible, the benefits of the product or the service you have, how it changes their lives, how it serves them, how it solves, how it makes their life easier, faster, better.[Text Wrapping Break] 
• The second thing is, not actually knowing what their business model is. Most businesses don't realize that they're actually a marketing company, or they're a digital agency, they think they are a creator of their products and services, But if you don't get your products and services out to as many people as possible, then you don't have a business.[Text Wrapping Break] 
• The third thing is not saving cash when things are going well, for when it gets hard. People get complacent when things are going well, they spend money frivolously they relax some of their criteria, they don't keep an eye on the cash. [Text Wrapping Break][Text Wrapping Break]They think all things are great and they don't realize that things could be bad tomorrow, the best time to save for a recession is either in the current recession for the next one 15, 20 years in advance or when you've got money when you've got cash. When things are going good, you want to have a little bit of fear in you.[Text Wrapping Break] 
• The fourth thing is giving the market what they think the market wants, rather than what the market actually wants. This is not giving the clients and the market what it wants, it's giving the clients in the market what you want.[Text Wrapping Break] 

• The fifth thing is overspending and underspending. Both of these, depending on your personality traits can really break your business. Underspending means you don't get new leads, you don't reach new markets, there comes a time in business when you picked on the low hanging fruit of social media, your friends and your family and your contacts and you have to actually do marketing and advertising, you now have to reach new leads and clients, you'll always want to be testing new lead sources, investing in, creating interest awareness, and getting people into your product staircase so that you can ultimately sell them your products and services.[Text Wrapping Break][Text Wrapping Break]Overspending is obviously more common, most people tend to not keep their eye on the numbers, they don't manage their key performance indicators, they don't know what they're spending, they have too many subscriptions, they have this fear of not getting clients, so they spend money blindly, they hope that a big Magazine Ad or a newspaper ad will save their lives. [Text Wrapping Break][Text Wrapping Break]You’ve got to kind of balance that and you do that by having a budget that you set yearly, break it down per month, you spend the budget, you review the KPIs to see if you went over under budget, to see if that spend hit you the turnover and net profit that you were after and then you re-adjust your next month budget accordingly, spend a bit more, spend a bit less or improve some of the systems and the tracking and then you repeat that process. You’ve got to keep a real eye on your spending.[Text Wrapping Break] 
• The sixth thing is relying on single sources, like single sources for recruitment, for leads, for income, for suppliers, for media, et cetera. You need multiple streams of leads, clients, recruitment, revenue, cash flow is vital.[Text Wrapping Break] 
• The seventh thing is not having a close eye on the metrics, the KPIs, the KRAs, the P&Ls, et cetera. They are your key performance indicators. They are your profit and losses. Your key result areas where you get the best return on your time invested, the balance sheet of your company, tracking all the spend and the return on spend and the cost per lead and the cost per sale and the lifetime client value and the net profit per vertical if you've got multiple products, profit and loss for each product, as well as the profit and loss for your whole business. 

BEST MOMENTS 

• “If you're no good at the selling and marketing stuff, and you just want to create and design and innovate, then you need to align yourself with people, whether it's partners, staff, affiliates, who can do the selling and the marketing and get your product out to the market for you.” 

• “Businesses can change over time.” 
• “Be greedy when others are fearful and fearful when others are greedy.” 
• "If you don't risk anything, you risk everything." 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover what’s holding you back in life, and in business and what you can do to achieve the success you dream of. In today’s episode, Disruptive Entrepreneur Rob Moore interviews Best-Selling Author, Global Speaker & Fitness Addict, Ed Mylett

Ed became an entrepreneur at a young age and was making 6 FIGURES by his 20's, 7 FIGURES by the time he was 30 and with over 1million Instagram followers ands 200k YouTube subscribers he joins Rob on the Disruptive Entrepreneur podcast to discuss how you too can be successful in what you do. 

KEY TAKEAWAYS

• The thing that holds most people back is their identity. In other words, your identity is the thoughts, concepts, beliefs, values that you hold to be true about yourself and your life is going to be very consistent about. If you only agree to change that in your life, then be ready for a great thing will start happening in your personal life, your business life or whatever it is that you dream of achieving in your life.
• Your identity regulates the temperature of your life, no matter what happens, the external conditions can get better and better and better, you make more money or you're fit or you're in a better relationship, but if you don't change your identity, you will remain in the same position throughout your life. You will never succeed.
• You can change all the external conditions of your life, you can focus on all those other things, but if you don't turn to change the internal thermostat of your happiness, your faith, your finances, your health, your wealth, all of these other things, you're going to get your identity every single time. Change your identity where you can believe that you’re worthy and deserve to make it and you will be surprised by what you can achieve.
• The two quickest ways to change your identity include the power of association, I surround yourself with some incredibly successful business people that were living a greater life than you and through that proximity over time, proximity is power, they hit you up somewhere in between where they are and where you are. Association alters identity by proximity.
• Number two is in a crazy psycho amount of activity in a very short window of time, you do a whole bunch of stuff you've never done before in a short window, you shock your system and your identity to believe that you're no longer at that temperature anymore.
• Self-sabotage is a lack of self-confidence because you do not keep the promises you make to you. If you say you want to do something, you should go for it and do it to perfection, trust in yourself and you will succeed. Eliminate for the most part self-sabotage by raising your identity and building your self-confidence.
• Never go into a business with the idea that the primary function of it is to make money because in most cases you will fail and you will lose hopes in ever starting up another business in your life, have a goal for your business of what you want your business to achieve by the end of its existence like can it help people? Can it solve a problem? Can it make people's lives better et cetera?
• The difference in our life is not the events of our life, what defines us is the meaning we take away from the event. The quality of our life is the quality of the emotions we experience on a regular basis and the emotions come from meaning if you can begin to just be intentional out there about the meaning you're taking from events, that creates different emotions, which creates a totally different life. So if you're going to begin to change your life, yes, you need to change your identity. Yes, you need to change your self-confidence, but you need to change the meaning you're taking from events.
• You have to be a believer in multiple streams of income for you to succeed in life, invest in as many companies or businesses as you can. Your long term outcome is many streams of income but that must be generated by one initially, be great at something you better find something and monetise it, because all wealthy people, but not all some inherited, but the majority of wealthy people, they're great at something and they monetized it and that created multiple streams of income.
• Believe in yourself and avoid listening to people a lot.

BEST MOMENTS

• “Your identity regulates the temperature of your life.”
• “Change your identity where you can believe that you’re worthy and deserve to make it and you will be surprised by what you can achieve.”
• “The closer someone is to you, the more they can influence you.”
• “Eliminate for the most part self-sabotage by raising your identity and building your self-confidence.”
• “Everything in your life happens for you and not to you in hindsight.”
• “Success leaves clues.”
• “Businesses don't exist without somebody having the ability to influence other people, get people to believe you believe what you’re saying.”
• “Enjoy your life now.”
• “Spirit without matter is motionless.”
• “Tell the truth even when it's difficult.”

ABOUT THE GUEST

Ed Mylett grew up in Diamond Bar, CA. as the only boy in the family with three younger sisters. His father was his first example of what it takes to succeed in life.

Ed decided from a very young age that since he would have to work in life, he might as well work for himself and call his own shots. He realized right away that he was not going to spend his life working for someone else and building their dreams.

CONTACT

• #MaxOut Your Life: Strategies for Becoming an Elite Performer Ed Mylett
• Webaite: https://www.edmylett.com/

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Finding and being a mentor can be difficult, there are lots of decisions to make along the way. But getting the right mentor can make the difference in how successful you are on your property journey. In this Caffeine Cast Rob talks through everything that you need to know about being/finding a great mentor, from making sure you are walking the walk, to knowing what you actually need in terms of mentoring. Getting your mentoring relationship right is vital to success in business, so listen here for everything you need to know about mentoring. 

Key Takeaways 

How to be a good mentor? Firstly, you have to walk the walk. You have to be doing the things that you are talking to your mentees about. It’s important to be least one good level away from your mentee. Sometimes, it’s a lack of confidence that puts people off being a mentor, but you don’t have to be a million miles away from your mentee be one. If you are buying a single buy-to-let then getting a billionaire property owner would not make a good mentor but someone who owns a series of buy-to-let could be a good mentor, whose closer to you but still further on. 

Are they good at mentoring? Do they have time to mentor? Do they understand the process of being a good mentor? You have to make sure that the person can walk the walk as well as knowing how to be a mentor. Some people just don’t know how to be a good mentor. Some people take it for granted how they have become successful. Good mentors have reverse engineering how they have become successful.  

Understanding the difference between a coach, and a mentor? A coach might be someone who is following a system, maybe through a franchise and can be good for accountability. They might not have the real world experience of a mentor though. A mentor won’t chase you up, they won’t necessarily make you accountable. Sometimes you just need accountability rather than a mentor, it depends on what you need. Make sure your mentor has lots of case studies from who they have worked with. 

As a mentor, you have to be honest. Sometimes you have to say things to people that might hurt their feelings or might be difficult to say. I don’t mean to ruin people's dreams but you have to care about people, believe in people, and be honest with them. It’s vital for your mentor to drag you up rather than down.  

Make sure you take their advice. Don’t ignore everything they say, and don’t use them as a ‘yes’ person. When they ask you to do things which are uncomfortable then you have to go and do them. There is no point in the relationship if you don’t take their advice; so do the research up front. 

Best Moments 

‘If you’re buying your property, for example, its best to not try a find a billionaire as your mentor.’ 

‘You have to walk the walk to be a mentor.’ 

‘Make you do things yourself that you are mentoring on.’ 

‘Make sure that your mentor is one level above you.’ 

‘Good mentors have reverse engineered the process of success.’ 

‘Understanding the difference between a mentor and coach is key.’ 

‘A coach can be good for accountability.’ 

‘Sometimes you don’t need a mentor, you need accountability.’ 

‘There are a rare group of people who do both mentoring and coaching.’ 

‘If you pay for mentoring you get accountability.’ 

‘Free advice is worth every penny.’ 

‘If you pay good money you get accountability.’ 

‘The cheaper the mentor, the less experienced they are.’ 

‘You have to upskill yourself along the way.’ 

‘Make sure you ask a few people.’ 

‘Noone is going to be perfect.’ 

‘You don’t have to like your mentor, but you have to respect them.’ 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices