Disruptors

The world has changed and social media is changing it fast. In today’s episode, Rob shares with you how to scale up your social media, brand and reach, without paying external agencies, experts or using a lot of your own time. Discover how to compartmentalise your diary to harness the power of social media with ruthless and maximum efficiency that suits your needs takes only 30 minutes per day and builds your online brand.

Join The Disruptive Entrepreneur Community & Ask Rob a Question.

KEY TAKEAWAYS

• The most important thing if you’re looking to build an online brand is to start compartmentalising your diary to create 30 minutes a half (half a day a week) where you will dedicate that time for business-related social media. In five hours a week, you can get a hell of a lot done. You could write five good content-related posts in your niche and you can leverage this by pulling two of these from the Live video you did that week. Your aim should also be to engage in other threads that are relative to your niche and share links to articles and content that supports your content range.
• Be strategic about the messages and the content that you’re putting out there. Be consistent in the messages you share during your five our (business-related) social media activity and you’ll start to attract some people that are interested in what you do. You’ll get engagement and over time it will build and build and your following will grow.
• You need to adopt social media channels that can act as channels to your market, fast and ideally free, so plan in your social media time where you will get the most response and it will leverage the most amount of effective time for you. The best time to be on social media is 8:30 AM and 20:00 PM.
• If you want an instant return from social media you’ll need to spend money, simply start by re-purposing your content across multiple channels and consistently sharing your voice and your views with the help of outsourcers.

BEST MOMENTS

“Don’t engage in debates or check-ins, only business-related social media”

“Spend 95% of your time on social media building your brand and the other 5% if when you’re getting distracted”

“You don’t plant a seed and the next day expect a tree”

“The world has changed and social media is changing it fast”

“You can pretty much contact millions of people online for free”

“Be consistent and plan in social media, 30 minutes per day, five hours per week”

“You don’t have to get up at 4 AM, you just need to work smarter, not harder.”

“Help people by doing something that you love and within a niche that you can sell in.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Should you only work with clients that bring you joy and happiness or should you put some money in the bank and drum up some business? Sometimes you just need to get out there and sell some stuff, so that you can find and understand the market that you're in. In today’s episode, Rob explains why its better for your business if you start now and get perfect later.

No matter what business you’re in you will always have to deal with difficult customers but it’s your job to deliver for them, to serve them and solve their problems. This is the nature of a business and the task as an entrepreneur.

Join The Disruptive Entrepreneur Community & Ask Rob a Question.

KEY TAKEAWAYS

• Once you know who your audience is you can tweak and tune your marketing message to attract the ones you want to attract and repel the ones you want to repel. You need to get out there and get selling and get perfect later
  
  

1. If you only work with clients that give you perennial joy and happiness you'll never have any clients or any ongoing business.
2. You can work with clients that better fit your niche and are more suited to your business.
3. Target a certain type of client that's within your market but realise that you will always have clients that are demanding and difficult to deal with.

• No matter your client, your job is to deliver for them. When you're making decent money and you're turning a large margin you can pick and choose your clients. But in the beginning, you simply need to put money in the bank.
  
  

BEST MOMENTS

"Happiness is research towards a worthy goal"
"There's a big difference between like and respect"
"A business is not about liking each other, it's about serving others and solving problems"
"Sometimes that demanding client will be the most successful and have the best results"
"It's wise to be more balanced, look at how you can change and how you can be better to work with"
"No one was born to serve your needs and fantasies"

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of The Disruptors with your host Rob Moore. In this latest episode Rob goes through a series of actions to make sure that you are really clear on your brand. Brand marketing is where you are known in the customers mind for certain values and associations. You are the first product they think of. Make sure to listen so that your brand isn’t just a logo.

Key Takeaways

A Brand Isn’t Just A Logo. Your brand isn’t just a logo it’s what your known for. It’s the real estate of the mind.

What Is Unique About You? In your niche there will be others in your field. Don’t get put off by that but show yourself in a unique way. There is always room at the top for the best and the specific.

What do you stand for and what do you stand against? Make sure you stand for something. For example Vegans stand for sustainability and are against animal cruelty.

What do people consistently say about you that is marketable or memorable? Your customers and fans will give feedback on what they like about you. You should listen to them. There is a paradox between what you are inspired to give and what the world is ready to receive.

Listen To Your Critics. Your critics are also giving you feedback on how you are perceived in the marketplace. Try and sideline your ego and listen to them.

What words or values could you own? What phrases could be owned by you like the Nike ‘Just Do It.’ What are you synonymous with and for? This might be a merging of values that you hold it life. You don’t have to actually own it, but customers know they will get that word from you. If you are not consistent with your brand then you will lose any good will you have amassed.

What is your mission and vision? How are you going to change the world? The vision is the unattainable outcome that your company exists to reach for. Read the vision and mission of companies that you are inspired by .

How do you help solve people's problems? Product creation is all about solving a meaningful problem. What feedback are people in your community giving you around the problems that they are facing.

What is your story? People buy stories, your past, your struggles and your results. Then, now, how and action is a good model for telling your story in business. It should include your credibility and the reason why people should buy from you. Bios should be maximum two fold so one full page in a book. Combine who you are and how you serve the consumer?

Best Moments

‘There is always room at the top for the best.’

‘There are plenty of things that are out there that people don’t want.’

‘Make sure that you are producing content that people want.’

‘There is nothing wrong with consistency or fairness.’

‘The enemy of all branding is consistency.’

‘Don’t get distracted.’

‘Sometimes you have to say things thousands of times before they lodge in your mind.’

‘Don’t worry if your idea is a little bit out there.’

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the Disruptors Podcast. In today’s short episode, Rob answers an important question in business: Should you fight fire with fire? How aggressive should you be when being defensive? Tune in today to hear Rob answer all these questions and more.

Join The Disruptive Entrepreneur Community & Ask Rob a Question.

KEY TAKEAWAYS

• You should manage your emotions well and sometimes take it on the chin. Don't simply chuck your opinion out there on everything that isn't relevant. But also remember that a few times a year if you believe in something with true volition its the right thing to do, to fight fire with fire.
• Rob was recently sent a cease and desist for using the word Disruptive and he decided to fight fire with fire. Rob now owns the trademark for 'Disruptive Entrepreneur' The lesson: Choose your battles wisely and never allow yourself to be bullied. Wisdom is knowing what to let go and what to fight.

BEST MOMENTS

"Happiness is research towards a worthy goal"
"There's a big difference between like and respect"
"A business is not about liking each other, it's about serving others and solving problems"
"Sometimes that demanding client will be the most successful and have the best results"
"It's wise to be more balanced, look at how you can change and how you can be better to work with"
"No one was born to serve your needs and fantasies"
"Never let anyone bully you. Stand up and fight back. Protect your business and protect your brand"
"Say who you are and be who you are"
"Don't allow people to walk all over you because that will manifest into something much worse"

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of the Disruptors podcast with your host Rob Moore. In this episode, Rob talks through and examines how you can be successful in a variety of things in business. Conventional wisdom states that you should be focusing on one thing, and building a brand on that. Rob goes through a series of areas which you can do to succeed in a variety of ways. If you are the type of person who needs variety this podcast is for you.

Key Takeaways

Building A Strong Personal Brand. If you are known for who you are, then you can do multiple things underneath that. As long as you are not on something different every five minutes. Have the courage to talk about what you want to talk about, and giving yourself the freedom to do so.

Be Mindful not to be too scattergun. Maybe build one thing at a time. Give each one enough time to mature, so it has enough equity to systemise it as an asset.
Leverage It Before You Move On. Make sure you employ an MD or someone who will manage that day-to-day running for you of a previous project. So you can move on to something different. Make sure the project or business you’re moving away from is set up as an asset before you leave it. So when you move on, you don’t lose the benefit of the last thing.

Make It A Logical Journey. Don’t move around all over the place. If you move around across different areas you won’t build a following. There should be a logical order. Look at all the things that you want to do and place them in an order.

70/20/10 Model. How to balance your tasks, business and things you do. Spend 70% on the main task, 20% on your secondary business and 10% on your new future business. Read, routine equals success, so compartmentalise different areas. You can fit lots of thing in your day if you plan ahead.

Multiple Income Streams. Make sure you systemise one income stream before you move onto the next income stream. This is important to then repeat this process over several years so you end up with multiple income streams.

Express Yourself In Your Own Media. Try and produce podcasts, a youtube channel and facebook live videos. Share your challenges and what you are going through with others. Build a brand around these. You can build a following and monetise it later.

Best Moments

‘It’s ok to say that you need variety.’

‘You can embrace the new with variety.’

‘People will follow you for the variety.’

‘Do you really want to fight who you really are.’

‘Outsource what you can, before moving onto another project.’

‘You can’t go off tangent for your audience as they will stop following you.’

‘Writing a book feeds that need for variety and freedom.’
‘It’s possible to have lots of things in your day.’
‘Have a life in a day.’
‘Read routine, equals results.’
‘The average millionaire has three income streams.’
‘We are all a genius in something.’
‘Embrace the variety.’
‘There is nothing wrong with the advise that you should focus on one thing.’

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode, Rob shares with you his story from self-publishing his first books, to signing a four-book contract with the 2nd biggest publisher in the world. But anyone can do it, tune in today to find out more.

You should want to be your own author. It gives you credibility and provides you with a passive income for years to come. The questions shouldn’t be should I write a book? It should be, do you self-publish or do you attempt to sign a publishing contract?

Join The Distruptive Entrepreneur Community & Ask Rob a Question.

KEY TAKEAWAYS

• To get published when your unknown is really hard so you can go to a print on demand book publisher to get your name out there and generate some sales. (Vanity Publishers) What you can do is Self-publish books, learn to launch them, get them high in the charts and learn from the process so that you can go to a publishers in the future.
  
  

BEST MOMENTS

"Being publish by Hachette has been one of the best relationships I've had"
"Every author who's massive will have been rejected countless times"
"Everyone's got a book in them, you just need to get it out of you"

"Sell from self-publishing whilst trying to get published"

“Should you run your own media and be your own agency.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

There is no entrepreneur that doesn't face the problems that entrepreneurs face. It's how you view them that leads to the solution. In an honest rant, Rob shares with you the reasons why your problems are not problems and how you should really be perceiving them.

KEY TAKEAWAYS

• 99% of your problems aren't problems they're challenges, so find an upside and continue to grow.
• Contextualise 1st world and 3rd world problems and change your mindset about the challenges you face in life. Your problems are not problems, they are first world challenges. The sooner you realise this the easier you will be able to overcome them.
• Most of the people who do really well have struggled to get there have gone through ups and downs and grown because of it.
• Some people think that that journey is really hard and it's really difficult, whilst others think it's easy and you can get rich quick. It’s thought that these are the only two extremes and it ping-pongs between them. But in reality, your journey and the problems you perceive to happen are quite different.
• Look at your problems as an opportunity to find a solution. You have a value that others don't and if you can solve these problems that others can't you'll increase your reach, impact and revenue.
  
  

BEST MOMENTS

"You will have good days and bad days, hard days and easy days."
"See opportunities in the challenges and upside in the downside"
"Usually people get down and depressed when there are three main problems in their lives"
"We make challenges bigger and we sweat the small stuff"
"If it's hard to for you it's hard for your competitions"
"All you can really do is learn from a problem, treat it as a challenge and ensure it doesn't happen next time"

“Minimise the time where you react like a child or a chimp and manage your emotions”
“Business and wealth is about solving problems, providing value and facing challenges.”
“Take your business and your work very seriously but not yourself, have fun.”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of The Disruptive Entrepreneur podcast with your host Rob Moore. In this latest episode, Rob interviews Chairman of Wyldecrest Parks, business magnate, investor and philanthropist, Alfie Best. Their conversation goes from Alfie’s humble routes knocking on doors, to being a multi-millionaire owner of the biggest mobile home country business in the world.

Are entrepreneurs born or made? and what’s the difference between being a boss and a leader, find out more by listening to this fascinating interview.  

Key Takeaways

Do You Think Being Born On The Side of The Road Has Shaped The Way You Do Business? No, the place where you are born is not important, it’s the journey that is important. I don’t see myself as an entrepreneur I see myself as an artist, and I’m painting a picture of my life with the business.

Are Entrepreneurs born or made? The word entrepreneur is banded around way too much, and we use the word but we don’t have an understanding of what it means. Are they people who can operate across different sectors and fields? Entrepreneurs are successful in not just one field but in different fields. If you’re successful at one thing you’re a businessman and if you are successful across different fields, you an entrepreneur. For all the success you have, it’s only temporary and it can change in the future. We can all teach yourself to become more, but entrepreneurs are natural risk takers, calculated risk takers. In some people that is sparks and in other it might bonfires, but everyone has something.

Can That Be A Curse That You Never Quite Make It? I live in fear. I’m always worried about tomorrow. In the next 18 months, I will take Wylecrest to the market, and I believe that we are groundbreaking in a series of areas. We are the ones setting the bar. That’s the difference between a hobby and a business, business is going to make you money not cost you money.

Why Do You Fear Tomorrow? I live in the real world where changes can happen without any warning. I’ve been scarred by the 1990 recession which hit the business hard.

How Do You Let The Fear Drive You Or Cripple You? My fears push me because it drives me to get up early in the morning and enjoy my work. Life doesn’t mould you, life cuts pieces out of you. Are you going to end up masterpiece or misshapen person? It’s the fear of failure and fear of going bust which drives me going forward?

How Did You Develop That Mindset? I try to simplify things. There are winners and losers and both are successful. One is just more successful than the other. To win you have to unravel the puzzle of how that other boxer, a player person plays.

What’s The Difference Between A Boss and A Leader? A leader fights with you rather than telling you what to do. I guess the journey is moving from a boss to a leader. Often in interviews, people will say that the team is the most important thing. All of your team should know what your goals are for the business. We start with a yes, for every resident, the residents might not like how we get to the yes but we will explain the process.

What Was Your Journey Into Business? Financially we were not rich but as a child, we did have a rich childhood. I went to school periodically through this period and went through some difficult times selling door to door. In this period I realised how important it is to know your market.  That recession scars still lives with me today. I looked for businesses that had queues which were Phone shops and Takeaways so I set up my own phone shop which ended up getting sold to Vodaphone. I still own those shops that Vodaphone use today.

Traditional education vs teaching yourself? Education gives you the guiding rails. If you think of education as trains the best is the fast train on the tracks whereas the slower trains are being self-taught. I was self-taught. Self-education made me hustler street trader, it added to my education. You have to have both.

What is your outlook on Business? Business is the soul of any country, if you want your skin to blossom you have to eat the right food, we need to nurture business more. We need to stop promising what we are going to and teach what we are going to do.

Smart Work or Hard Work? Always work smartly but work hard at it. Money makes you happy because it buys you freedom.

What Does Disruptive Mean To You? To me is ruffling the feathers of the norm, which I see as a good thing.

Best Moments

‘If you’re successful at one thing you're a businessman and if you are successful across different fields you an entrepreneur.’

‘Taking the knocks and treating them rather than a downside it’s an education’

‘I’m not in the business of commercial hobbies.’

‘A problem is only a problem if you don’t find a solution.’

‘Keeping things simple, makes everything simple.’

‘All entrepreneurs are calculated gamblers.’

‘Everybody has a success gene.’

‘Entrepreneurs make terrible managers, and managers make terrible entrepreneurs.’

‘All your team should know your goals for the business.’

‘Have to’, is a great master.’

‘There are so many opportunities in the UK from foreign investment.’

‘Easiest thing to get rid of is money, the easiest thing is to gain money.’

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

About The Guest

Alfie Best a highly motivated business magnate, investor, speaker and philanthropist who serves as the chairman of Wyldecrest Parks.

To achieve success is not easy and to maintain that success is even harder but Alfie Best has shown how it can be done, even when you have not been born with the proverbial silver spoon in the mouth.

Born of humble origins and raised in a Romany Gypsy family, this self-made man studied at “University of Life” and started his professional success story totally from scratch. However, coming from a struggling background and a minority group only gave him even more desire to succeed. As a gypsy, he had to face many obstacles and prejudices but he has never allowed those to ruin his dreams and ambitions or to disrupt his investments into the businesses he operates. Instead, he has taken those negative prejudices and turned them into positives by surrounding himself with a diverse and multicultural team. Alfie Best manages his businesses as a real leader, knows his employees by name and likes to meet all residents of his mobile home parks.

Contact Method

Website - http://alfiebest.co/story/ 

Twitter - @alfiebest33

Email - [email protected]

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people’s pitch, offer or sales process is boring and vanilla and the same as everyone else’s. So what are you doing to stand out? In today’s episode, Rob brings you 4-simple ways for you to sex the heck out of your marketing and sales process and super-charge your brand and influence. Learn how to use scarcity and urgency in your sales, marketing and advertising to drive more sales and grow your business.

KEY TAKEAWAYS

1. First - How can you make your course or your product the first! Is the first in the market or too the market? If you think carefully about your product or service you can implement an element of first to your audience.
2. Last - People either want to be the first to get something the last. You can tap into the FOMO (fear of missing out) to market this. Marketing around this creates a sense of urgency and scarcity.
3. Only - Can you be the only provider of your product or service in your market or area?
4. New - When something is brand new they want it more. It’s fresh, exciting and could fix their pains and problems. Ask yourself: what can you offer that’s new that serves your clients?

BEST MOMENTS

“Don’t claim to be the first when you’re not”

“People want to be either the first to something or the last to receive something”

“You can re-package the new”

“These will work if you’re honest and don’t use them for manipulation”

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of The Disruptors podcast with your host Rob Moore. In this latest episode, Rob talks through a tried and tested model for increasing sales on the launch of your product: The Product Launch Model. Rob talks through each element, from making sure you’re getting your community involved in the creation of your product, to ensuring the bonuses are right for you. If you have a product ready to launch, this model can help you build that anticipation, and increase sales.

Key Takeaways

The Product. It’s important to have a good product and service that you know will sell. A good way of doing this would be to have a small launch to a small segment of your customer base. You are then able to gain feedback on the product and tweak for the future. Crowdsourcing aspects of the product like the title or the different bonuses can be really effective. This means that people are already involved in your product and are more likely to buy it. By the time you’re launching your product for real, you know the content and the message is desirable.

Make sure you have a Compelling Story. Telling a story of your product is essential to entice, and engage potential customers. For their first iPod launch, Apple chose a story was around the tagline ‘A thousand songs in your pocket’, which is a great example.

Pre-launch. Before you launch, it’s important to build a sense of urgency and anticipation for the product. This can be done through two things, scarcity and timing. For example, only releasing bonuses for 24 hours, or limiting the places on a course or a bonus to create the urgency. An important aspect of the pre-launch is drip-feed information weeks and months before the launch. For example when Apple launch new product photos of it will appear ‘leaked’ in the media, which creates a sense of anticipation, and interest in the product. It’s important to feed the logistical information before the emotion and excitement take over. Things like where to find it, how to book on to a course, or when can you physically buy it and the launch date itself should be taken care of early in the pre-launch process.

Go Live. Have an incentive for the first 100 or first 24 hour. Recency and volume in a short time mean that you can be placed higher in the rankings for a book, or a podcast. Don’t be scared to be relentless with your promotion. On launch day it’s possible to have three communication methods firstly it’s live, add a special added bonus, and then a countdown to its closing. Change your message throughout the day, always communicate something new not a repeat of the previous message. Don’t reveal all your story in one go. Make sure you give people warning that you are going to close the launch and make sure when it’s closed, it’s closed you can add them to your waiting list.

Post-launch. If you are going to reopen make sure to introduce something new and you’ve left enough time since the close so that it doesn’t look like your initial marketing failed. Place bonuses for sharing the produce or reviewing the product after the launch of the product. You’ll end up giving away five or six bonuses so with your bonuses make sure they are high perceived value and low cost to you. You will end up having to always beat your last bonus as well. Make sure you are leveraging your time, so a 3-hour online training session as a bonus, means you can have lots of people on the training, you can record it for future use, and it has high perceived value. Make your bonuses are scarce so only the first three have a mentoring session with yourself for example. See the time in helping others as an investment into future customers.

Best Moments

‘Always have something new to say with each communication.’

‘Bonuses are high perceived value, but low cost to you’

‘£10,000 or £10 product the bonuses will have to be different bonuses.’

‘People wanting them before they go on sale.’

‘Be careful when you give away you.’

‘When people know they have you for life there is not such a rush.’

‘You can use me for anything that isn’t logistics and property. So I don’t devalue my own products.’

‘Take the product apart - launch the main element of it and then add the peripherals as bonuses or choices.’

‘Without our customers we are nothing.’

‘People who buy all your stuff, are the people you spend the most time with.’

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

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https://robmoore.com/podbooks

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

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