To succeed in the post-COVID economy, businesses will need more than just a pivot to digital – they’ll need to lean into and harness data to gain an advantage. As the COVID crisis disrupts traditional business models, it’s more important than ever for companies to understand how to leverage data on user behaviour, sales trends, and other variables to re-position themselves for the future. In this episode, we revisit an earlier RBC Disruptors conversation from February, 2020 with Sam Sebastian, CEO of Pelmorex Corp, which owns The Weather Network, on how firms can capitalize on data to gain an edge and grow their business.