Research by media company The News Movement finds 75% of new information consumed by 18-25 year olds globally is on social media. So, most things this cohort will hear about for the first time in their lives will be on a social platform. Does this idea shock you, or is this the new norm for the long run?

In this episode of Lives of Tomorrow, WGSN CEO Carla Buzasi speaks to British journalist Kamal Ahmed about the future of news.

Kamal is the Editor In Chief and Co Founder of The News Movement and with a career spanning three decades, in both print and broadcast journalism, he’s seen the media landscape evolve. As usual on Lives of Tomorrow, we look forward to discussing forecasts and innovations that impact how we’ll live in the future.

In this episode, Kamal and Carla debate the future of news, what younger audiences want, ways to engage them and how storytelling is changing. Kamal opesn up about his career pivot leaving behind the BBC, where he was Editorial Director of News, to help create a new media company with the mission of engaging and catering to younger audiences. 

Carla was founding Editor-in-Chief of The Huffington Post UK and like Kamal has a wealth of experience as a journalist. In this conversation we hear about Carla’s journey in journalism and chart how the media landscape has changed over time.

Together, Kamal and Carla share insights into ways to engage a younger audience, where to reach them and crucially how to maintain that engagement. A timely conversation, with the Ofcom News Consumption Survey data reflected in this episode. A key finding from the survey highlighted 12-15 year olds in the UK get their news from Tik-Tok. Kamal talks about the audience being front and centre in the thought process when sharing content across multiple platforms, and the science behind this.

As well as insights and expertise, we hear about Kamal, what makes him tick, his go to takeaway and why he doesn’t binge but consumes TV series that only begin with ‘B’.