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Ditch the (Sales) Script
Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement.
Links
"Ten Set Pieces"
"Mastering the Value Conversation"
View all episodes
By David C. Baker and Blair Enns
4.9
256256 ratings
Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement.
Links
"Ten Set Pieces"
"Mastering the Value Conversation"
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