In this episode, we speak with two farmers who’ve taken different approaches to diversification as a way to build resilience, create new income, and keep life interesting.

King Country dairy farmer Michael Woodward has added Angora goats to his system to tap into global demand for mohair, alongside a marketing and exporting business. Sheep and beef farmer Laura Morrison has diversified into agritourism, running a farm-based B&B near Marton.

Both are Federated Farmers leaders, and they share practical, real-world advice for farmers thinking about diversification – what’s worked, what hasn’t, and how the benefits can go beyond just financial.

Useful links

Mohair Fibres NZ 

Mohair Producers NZ

Farmers Weekly article: ‘Mohair wins ad boost to convert sheep farmers’

The Gullies

Farmers Weekly article: ‘When knowing the ‘enemy’ is part of success’ 

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