This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ed Fuller, Matej Lancaric⁠

Youtube: https://youtu.be/CM3Kygj3mcw

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

01:34 Introduction to Influencer Marketing in Mobile Gaming

05:47 The Importance of Diversifying UA Channels

12:14 When to Introduce Influencer Marketing

15:04 Understanding Game Types and Influencer Marketing

20:12 Measuring ROI in Influencer Campaigns

24:20 Creative Strategies for Influencer Marketing

30:48 Best Platforms for Influencer Marketing

36:13 Traditional UA vs Influencer Marketing

41:03 Budgeting for Influencer Marketing

44:37 Post-Campaign Analysis and Insights

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

Edward Fuller

https://www.linkedin.com/in/edwardjfuller/

https://mediabodies.com/

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Takeaways

Influencer marketing is crucial for diversifying mobile game UA.

Alternative UA channels are necessary due to changes in the market.

The right time to introduce influencer marketing varies by game.

Not all games benefit equally from influencer marketing.

Measuring ROI is essential for evaluating campaign success.

Creative strategies significantly impact the effectiveness of campaigns.

YouTube and podcasts are effective platforms for influencer marketing.

Traditional UA and influencer marketing have distinct differences.

Budgeting for influencer marketing should be strategic and flexible.

The post-campaign analysis provides valuable insights for future campaigns.

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://lancaric.substack.com/p/creative-trends-in-mobile-games-august

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes