Episode Summary:
In this bite-sized Marketing Monday episode, Allyson breaks down one of the most overlooked booking tools in your business: your DMs. If you've ever felt weird or pushy sliding into someone's inbox, this episode gives you the mindset shift and strategy you need to make it feel natural — and actually book clients.

What You’ll Learn:

💬 How to shift your mindset:
→ DMs are not about selling — they’re about serving.
→ When someone reacts to a story or answers a poll, they’re already raising their hand for help.

📩 Simple DM scripts you can steal today:
→ “Hey! I saw you were checking out my facial post — want a skincare checklist?”
→ “Let me know if you want my availability for next week!”
→ “DM me EXFOLIATE and I’ll send you my favorite product rec!”

📲 DM triggers to look for:
• Story reactions (🔥, ❤️, 😍, etc.)
• Poll answers (“Do you need a facial?” YES!)
• Keyword CTAs (ex: “DM GLOW to get my specials”)
• Comments on before/after posts or testimonials

⚙️ Tips for managing the convo:
• Save scripts in Notes or a Google Doc
• Use MiniChat for automation & keyword triggers
• Follow up naturally — focus on connection first, bookings second

🧠 Reminder: You don’t need 10K followers — you need conversations with the right people.
✨ People buy from people. Start the convo.

Mentioned in this episode:

📥 ManyChat Free Trial – DM Automation Tool
📘 Booked Solid Framework – Lead Gen + DM Scripts

Your Action Step This Week:
➡️ Post a story with a poll
➡️ DM every person who engages
➡️ Start the convo with service, not pressure
You might just book your dream client this week 🙌

🔗 Subscribe to Estheticians in Business for new Marketing Monday tips every week + deep-dive episodes every Thursday.

📣 Share this episode and tag @estheticiansinbusiness if it helped you get more confident in your convos!