In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. 

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• First click, linear, time decay, and position-based attribution models are going away
• Google Ads Tests AI To Help You Create Ads
• RR Summit: People, Places, Planet

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